Commerce Machine

Numerous US e-commerce marketplaces have been experiencing robust growth in recent years and the top 10 listed below are increasing total market share (60.1% in 2020) as consumers shift toward retailers of essential goods and brands they can count on for reliable delivery and fulfillment.

eMarketer - US Ecommerce Will Rise 18% in 2020 amid the Pandemic

Facebook and Amazon continue to have strong US Ad Revenue growth and are taking significant market share away from Google.

eMarketer: US Retail Sales to Drop More than 10% in 2020 But US E-Commerce will Surge 18%, up from prior forecast of 13%

Walmart's US marketplace sales are expected to rise 44% in 2020 to $41 billion. While this total is dwarfed by Amazon's 2020 expected US marketplace sales of $250+ billion, Walmart's marketplace is gaining significant traction and growth to become a viable competitor to Amazon in e-commerce.

Customers are increasingly turning to Amazon for buying decisions, while Target and branded websites see meaningful growth in users searching for gifts.

Amazon advertising is accounting for more and more product listing traffic -- highlighting the growth of its ad platform and the necessity of effectively utilizing its ads to drive traffic and sales in Amazon marketplaces.

Google is trying to better compete with Amazon in e-commerce by recommending products with prices below YouTube videos.

In 2018, Walmart topped Amazon in online sales growth for 5 CPG categories -- Food, Beauty, Personal Care, Household Essentials and Pets.

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