Chromacor

20% OFF Your New WordPress Site or E-Commerce Store Design Mention OPUS Offices - Message Us or Call 760-853-541920% OFF Your New WordPress Site or E-Commerce Store Design Mention OPUS Offices - Message Us or Call 760-853-5419

A lot of our clients who are just starting out with their e-commerce stores ask, "But how do I know it (insert product, marketing method, website content strategy, etc here) will work? The answer is that sometimes you don't - and the way to find out is to Try, Track and Repeat. 1. Try - Whatever it is, just try it. Especially if your idea's not going to cost you very much. Do you want to offer products at different price points on various social media channels to see what w...orks? Try it. What about free shipping? Try it, but pay attention to your margin - maybe wrap it into your product pricing if possible...but try it. You get the picture. 2. Track - One way to find out what works is to track results. If you have 3dCart, Shopify or BigCommerce, you can track some of your results in your e-commerce store's dashboard, especially relating to referral sources, promo codes used, products sold, profits, and you can also figure out when your store is busiest (busiest time of day, busiest day of the week.) If you have installed Google Analytics, you can find out where people are entering and leaving your store. If you have a lot of traffic but a lot of abandoned carts, for example, you will see the "view cart" page noted as the exit page. Why are they leaving? What can be done to continue the sale while customers are still there or to contact them later? 3. Repeat - After trying your ideas and reviewing the tracking and reporting in your store and Google Analytics, you can hone in on what IS working and create a strategy to repeat that. Are certain customer types buying from you? Can you target advertising to them on social media? Is a particular price point doing really well for you? Did free shipping help boost your sales? Once you know what's working, you can build on that to create more sustainable success for your e-commerce store. Need some help? Call us at 760-853-5419 or message us here on Facebook!

Shopify Has always been a great e-commerce platform for businesses of all sizes. We're impressed with the improvements they've made for developers and partners on their back-end and we like how easy the platform is for non-technical business owners to just sign in and use without a big learning curve. Here's one of our custom-designed Shopify e-commerce stores, developed for a cosmetic surgeon and inventor to promote his patented stem cell anti-aging face cream for women.

One of the most useful intelligent e-commerce apps we've seen recently is Honey, which is a browser add-on that searches the web for coupon codes as you're shopping online so that when you check out, you can automatically save money without having to go searching yourself on other sites for the best codes. And, if you're a shopper who wants to add a coupon or a store owner who wants to let others know about your special deal, you can also ADD IT to Honey. Pretty sweet!. If you have an e-commerce store, we'll help you set up your own promotions and add your coupon to Honey to boost sales in your Shopify, 3dCart or BigCommerce store, save 25% when you mention this post! Check it out here: joinhoney.com/ref/8jdt8d

With so many different social media channels, it's hard for businesses to stay on top of what their customers are saying about their companies, brands and products. Here's a useful chart from PC Magazine that compares social listening platforms so you can line them up and see which one you might want to try: https://www.pcmag.com//the-best-social-listening-and-influ

Here's a dramatic Before & After showing how our responsive e-commerce redesign improves e-commerce sales and search visibility. Our new Google mobile-friendly responsive design increases online sales! Imagine what we can do to boost YOUR online sales. Call us today at 760-853-5419.

How color psychology is used in logo design

If you're thinking about #inventing something amazing, take the leap. You could invent the next big thing like Stephanie Kwolek - who invented Kevlar. #NationalInventorsMonth

Here's the #responsive #website we #designed for CSA. More: http://bit.ly/CSA-branding

Clear Space For All Of Us #ad - part of the #campaign we created for CSA to introduce their patent-pending technology that keeps drones out of aircraft flight paths from as far as 10 miles away to prevent collisions. More: http://bit.ly/CSA-branding

Here's the pop-up #banner stand #display we created for CSA as part of their #event #marketing #ad #campaign. More: http://bit.ly/CSA-branding