catchword

One of the most fundamental aspects of branding (political, commercial, or personal) is knowing your audience and using language they understand. Doing so is not pandering or watering down your message--it's essential to effective communication. https://www.sfgate.com//Nancy-Pelosi-Abigail-Spanberger-ca

We usually enjoy British humor, but ... English software engineer thought it would be funny to name his company with HTML code that is a back door to hacking, making government sites listing the name vulnerable unless they had protections in place. http://ow.ly/IBCo50Ceknc

https://www.thedailybeast.com/how-brand-names-worked-their-

http://ow.ly/JTyC50CcVzu

How do Donalds vote? Take The NYT's name quiz to find out: http://ow.ly/6lF650C9vPA

Another language show we've been enjoying is A Way with Words, a broad-ranging exploration of language through family, history, and culture hosted by journalist Martha Barnette and linguist/lexicographer Grant Barrett. https://www.waywordradio.org/

Listen to the pumpkin

We know you know, but just in case you weren't sure where "Halloween" comes from... http://ow.ly/qfWz50C7J9n

Feeling apo-g*ddamn-plectic or abso-bloody-lutely dreadful? These days, many of us are using tmesis (inserting a word into another word) to express new emotional lows brought on by the pan-friggin-demic and poli-f*ckin-ticians. http://ow.ly/wf9c50C7Iuq

OK, the name "NotMilk" wasn't enough for the EU to figure consumers would not be confused with cow milk?! "The Court of Justice of the EU in 2017 ruled that only products containing dairy milk can be marketed with the words milk, butter and yoghurt." https://www.expats.cz//czech-dairy-substitutes-can-t-be-ca

Bravo to our Oakland neighbor @CloroxCo and the other brands called out by Adweek this year! https://www.adweek.com//the-2020-brands-hot-list-the-comp/

It's officially called "bowl season" now. This might seem like a nonevent since people kinda called it that already, but controlling how people talk about your program is a strategic necessity. If you don't take charge, others will fill that void. http://ow.ly/AsgQ50C4sZZ

Sophia and Liam still rule. http://ow.ly/VndE50C1mXG