BVA

Continuing our #WomensMonth celebration we're sharing women-owned businesses from our partners at Start Small Think Big. This is a "For Women, By Women" collection we wanted to share with you so you can support women-owned businesses whose mission is to provide services and products created just for women! Click below to learn more and don't forget to support women-owned businesses this month and beyond: https://bit.ly/3th97P4

Fostering an inclusive customer experience oftentimes starts with your eCommerce website, where a site visitor's first impression of your brand is dependent upon UX design and creative assets. DTC brands need to consider how their online store can become more inclusive to diverse audiences not only because it’s the right thing to do, but also because it will help your business grow. Learn ways to make your online store more inclusive in our latest blog https://bit.ly/3clcqxt

Perhaps you're familiar with Search Engine Optimization, or maybe you're just now learning about it. Either way, improving your site's SEO is key to showing up on searches and driving more traffic to your website. Want to learn what you should be including in your eCommerce SEO strategy? Head over to our blog where we're breaking down everything for you: https://bit.ly/3qxHpeN

To celebrate #InternationalWomensDay we wanted to take a moment to recognize all the amazing women who are part of BVA. 45% of our entire team is made up of wonderful, hard-working women with many of them being part of our leadership team. We truly wouldn't be where we are without the direction and guidance they provide and today (and every day) we want to celebrate everything they do. Pease join us in recognizing and thanking our outstanding BVA Women! Read more about their career experiences and the advice they'd give to other women here https://bit.ly/2OnsDda

We are so excited to announce our strategic partnership with MiQ! Together, we will be able to help clients successfully navigate the ever-evolving programmatic advertising landscape, drive greater campaign optimization, and further scale their businesses. As our VP of Performance Marketing, Jessica Dawson, said: "Media campaigns are only as strong as the data that backs them and MiQ provides efficient access to more of the actionable and insightful data that enhances BVA's m...edia plans. We look forward to bringing performance to life through every campaign for our clients, in partnership with MiQ!

Repeat customers spend 33% more money compared to new customers. The easiest way to gain these customers and grow a loyal customer base? A subscription program backed by data, proven strategies, and tactics. We’ve joined ReCharge and 11 leaders in commerce to bring you a series of DTC Handbooks filled with secrets on how to build a brand community, analytics you should be monitoring, and everything in between. Download your copy of the series here: https://rechargepayments.com/the-d/partners-playbook-2021/

Got a date with your couch and Netflix but don't know what to watch? Don't worry, our team has you covered. Grab the popcorn and choose from any of these movies our BVA team has recently recommended. We have our own "Now Streaming" recommendations Slack channel so we mean business... . . .... . #agencylife #netflixrecommendations #netflixshows #whattowatch #digitalmarketingagency #socialmediaagency #bvateam #digitalmarketinglife #marketingagencylife See more

As part of our partnership with Start Small Think Big we're highlighting entrepreneurs every month. Today we'd like to introduce you to William Yeboah from Make It Zesty! Born and raised in The Bronx, NY, William is of Ghanaian descent. While he was in college he created a club, Afrikan Caribbean Association (ACA), and served as its president. Through this group he encouraged students to learn more about their cultures through different research initiatives. William taught hi...mself how to cook, and later on, started teaching cooking classes to other club members. He also began selling food to his peers on weekends. Eventually, William’s efforts led to the founding of the ACA Food Festival. Through computer-based research, William explored different cultures and the history of international and regional ingredients while finding ways to cook sumptuous meals with the newly acquired knowledge. William’s research and determination led to the launching of the Make It Zesty!, an international cuisine catering company and academy. Due to the pandemic, Make It Zesty! went from catering events to online masterclasses to help you find your inner chef. Learn more about William and check out his work at makeitzesty.com See more

During today's BVA company-wide meeting we went through our Partnership Orientation with Start Small Think Big! We're so excited to dive into this new opportunity with such a great organization... stay tuned for all the details next week!

Our second favorite match type isn’t sticking around, come July no more broad match modifiers will be added to Google Ads accounts. No need to worry though, our team at BVA is breaking down these changes and the best ways to apply improvements to your account on our latest blog post below: https://bit.ly/3bbOKen

As workaholic digital experts, what more could we want out of a client relationship than caffeine and creativity? Our client Black Rifle Coffee Company recently launched their new homepage, and we think it may just be better than your afternoon coffee fix! Check out our work https://www.blackriflecoffee.com/

Brands worldwide have been forced to close down physical retail stores as a result of quarantine and stay-at-home mandates. During our second panel discussion at Virtual Commerce 2.0, moderated by Josh Enzer, VP of Product Marketing at Yotpo, we’ll discuss consumer behaviors that have most likely changed forever and how the long-term impact of this crisis will affect the way we shop, sell, and exist. Join us Tuesday, May 5th for this panel at 10:30 AM PST / 1:30 PM EST featur...ing Harsha Bellur of James Avery Artisan Jewelry, Heather Bennett of Bugaboo Americas, Mike Edwards of Hanna Andersson, and Steve Gallo of OOFOS, LLC. RSVP now at https://lnkd.in/gWg9Qfb

What will be the "new normal" for commerce after COVID-19? During our first panel session at Virtual Commerce 2.0, we’ll discuss the ways in which this global crisis has led to leaner commerce and how its impact will affect the way we do business long-term. Join us Tuesday, May 5th for this panel at 9:45 AM PST / 12:45 PM EST with Tanya Dua of Business Insider, Ian Sigalow of Greycroft Partners, Joe Ruggiero of the NFL, John Caplan of Alibaba.com, and Jonathan Greller of Marq...uee Brands. RSVP now at https://bit.ly/2VO4a2h

Virtual Commerce is a week away, and filling up fast! Join us on Tuesday, May 5th, starting off with our Welcome & Keynote session at 9 AM PST / 12 PM EST. RSVP Here: https://bit.ly/3bNPW6S As the world begins to ease out of the pandemic crisis and enters the biggest economic shock since World War II, businesses need to educate themselves on macroeconomic trends and what they mean for the future. We are thrilled to be bringing back our friends from McKinsey & Company for an o...verview of the current crisis, delivered by Steve Nobel & Kurt Chauviere. RSVP Here: https://bit.ly/3bNPW6S

Marketing during a pandemic presents a challenge that nobody was ready for. But as COVID-19 rages on and brands worldwide are left struggling to plan for an uncertain future, there is at least one opportunity for those nimble and proactive enough to see it: Building an emotional connection with consumers by shifting marketing strategy to do good and be better, even during a global crisis. In this article, we share 19 creative and heart-warming responses to COVID-19 by the DTC... space, including an interview with Helena Price Hambrecht, CEO & Co-Founder of @Haus , on The Restaurant Project. When asked what inspired this idea, Hambrecht said: We realized that if we could shift our focus to creating and selling products for restaurants, we could give them a shot at surviving. That’s how this project was born. Check out our article to learn more, including additional responses from Shopify, Black Rifle Coffee Company, Jonathan Poma & Loop Returns, Kopari Beauty, Glossier, Inc., and more. Read Here > https://www.bvaccel.com/blogs/blog/marketing-with-heart

We are so excited to share that we were awarded @yotpo’s 2019 Excellence Award today... for the second year in a row!!!

We are excited to announce the site launch of CocoaVia (a MARS brand) and their successful migration from Magento to Shopify Plus This client is pretty sweet and we think you’ll find their new store (and its products) as delightful as we do!

Thank you to everyone who attended our eTail West event with @shopifyplus ! We enjoyed chatting all things commerce over cocktails and food in beautiful Palm Springs @ Palm Springs, California

On set with Doug Hollinger, our VP of Strategy, and @shopifyplus at the BVA HQ in San Diego! Working on a top secret project stay tuned for more info coming soon!

Thanks @yotpo for inviting us to sponsor the Destination DTC Roadshow in Santa Monica last week! In true LA fashion, we sipped on coffee and mimosas and enjoyed sharing the story of our work with @go_upwest . Had an awesome time with this amazing group of West Coast commerce thought leaders! @ Élephante

You’ve probably gotten the memo by now , that we are BVA. No more BVAccel, Brand Value Accelerator (except on legal documents), or BV yes, some people called us that - although we have no clue what it means. With this newly found brand identity comes a new logo and a refreshed color palette! Check out the whole aesthetic on our new website https://bvacommerce.com

We’ve been taking some lessons from Simon Sinek throughout our rebrand identifying our why was just as important to us as creating a flashy new logo (although that part was fun too ). At BVA, we incubate and grow the direct-to-consumer (DTC) brands that people love. We do this by crafting immersive experiences that guide a meaningful path to purchase, building better brands, and creating emotional connections between brand and consumer that leads to loyalty and higher lifetime value. At BVA, we exist to bring life to commerce

Hello On Monday we launched our new brand. What we didn’t tell you is that we’ve been working on this for an entire year. Today, we’re back and excited to share the story behind our rebrand, including our process and why we believe in our redefined purpose and brand identity. Check out our latest blog post! https://bit.ly/2SWTlYR