The Branding Hive Agency

While Black History Month is synonymous with prominent figures, we would like to dedicate our Fridays to celebrate those that are not well known. Today we honor Daniel Hale Williams, III MD! Dr. Williams, III was the first black physician to perform successful open-heart surgery, founder of Provident Hospital (the first Black-owned and operated interracial hospital in the U.S.), and co-founder of the National Medical Association.... Read more: https://hubs.la/H0G6d9_0 #blackhistory #surgeon #heart #medical #thebrandinghive Image by Bettmann #naacp

Rebrand: System1 Biosciences is now Herophilus! Herophilus is made up of scientists and technologists that specialize in the etiology of brain disease focusing on the cure of brain disorders using science. System 1 Biosciences recently renamed their company based on the 300 BC Herophilus of Chalcedon, Bithynia. Herophilus was an Alexandrian physician who was an early performer of public dissections on human cadavers and often called the father of anatomy (Britannica). The p...urpose of this rebrand is to embody and advance the company's brand by supporting their desired perception. Luckily for Herophilus, his legacy will live on through the very foundation of what made him a scholar beyond his time. Congratulations Herophilus! #brands #biology #research #medical #studies #thebrandinghive

Experts suggest that brick-and-mortar stores are about to get more fun, because they’ll be devoted exclusively to entertainment and discovery and we're excited to be part of the process. Read more: https://hubs.ly/H0Fx4hc0 #retail #advertising #marketing #ideas #brandinghive #sampling #experts #stores

It takes approximately 90 seconds for someone to answer a text message. Compare that to the 90 minutes it takes, on average, to respond to an email. Consider diversifying your communication channels! #marketng #sms #advertising #marketingdigital #digitalmarketing #contentmarketing #marketingstrategy

One of the most popular marketing strategies for manufactures is content marketing through leadership, inbound marketing, outbound marketing, account-based marketing, and simply "do nothing marketing." However, most will choose the latter... In 2020, manufacturers who adapted a marketing strategy increased their organic search, and customer management system to adapt to customer behaviors midst COVID and was able to easily respond to their needs. Let's take a look at our cli...ent LGM Soil Amendments, a B2B/B2C, California manufacturing company! LGM Soil Amendment is a family-owned business that produces soil amendments and custom blends for the #cannabis, #landscaping, #growers, and home #garden industry. Located in over 200 stores and nurseries, LGM reported an estimated 15% increase in sales (and still growing), leading to new job opportunities and cost reductions of 5% since their rebrand in 2020. What made them successful: Rebranding, Diversified Communication Channels, Search Engine Optimization and Retargeting methods through ads and relevant content.

How is Coronavirus Shifting Corporate Ad Spending Culture? While digital ad spending has been on the rise since the development of social media, it has not accounted for more than half of year’s U.S. advertising expenditures since 2020. Fortunately, for many small businesses, online ads are affordable. This allows marketers to effectively concentrate strategies on their key demographic while efficiently monitoring their data analytics. As ad budgets are negatively affected,... it is recommended to utilize digital ad creation to increase profits. Read #wsj article - https://hubs.la/H0DDG1S0 #BrandingHive #AdSpending #WSJ #BudgetControl #Marketing #MarketingStrategy

40% OF DOCTORS WITH BURNOUT SAY THEY LACK RESOURCES (athenaInsight) Incorporating patient-based communication tools for your medical practice will allow you to automate your front end services, which helps to increase productivity. ... 40% of doctors credit their burnout to a lack of tools and resources that are necessary to provide high-quality patient care. Respect for your consumer, proper communications, and patient management are all components of a successful brand strategy. Get a free consult today! 951-412-5241

Forbes: How To Advertise In The Digital Age: Follow The 4 E’s Advertising is going through a fundamental shift, as the digital era has pushed traditional ad spend to embrace comprehensive frameworks that appeal across various channels. Nelson Granados expands on the ‘Four E’s’ of advertising in the digital age without simply tossing or ignoring the principles of advertising that have existed for decades. Read #forbes article - https://hubs.la/H0Cgb-10... #BrandingHive #DigitalAge #AdSpend #MobileAdvertising #Marketing #HowTo See more

"Advertising Needs to be Controlled and Changed to Reduce its Impact on the Climate" "[A] report by the New Weather Institute thinktank and the charity We are Possible examines how advertising indirectly contributes to climate change and the ecological emergency. Researchers say the promotion of consumerism, materialism, and a work-and-spend cycle, and the industry’s role in pushing sales of beef, tobacco, high-polluting SUVs, and flights, are all part of that indirect role. ...The report says the advertising industry has so far escaped scrutiny about its role in contributing to climate change." What are your thoughts? #BrandingHive #AdvertisingIndustry #Advertising #ClimateChange

Entrepreneur: "Conversational Commerce Is Revolutionizing Ecommerce" Creating a more personalized shopping experience for online customers has proved to be successful for brands across the nation. By deploying AI to allow for accessible dialogue between brands and their consumers, the future of the ecommerce industry is quickly unfolding. Read #entrepreneur article - https://hubs.la/H0BPf0t0... #BrandingHive #ConversationalCommerce #Ecommerce #Branding #Communication #Innovation See more

Entrepreneur: "4 Reasons Live-Streaming Video Will Improve Your Business' Brand Awareness" As technology evolves, brands should take note of current digital marketing tools as they become popularized. Recognizing the power of these creative tools allows brands to excel in the digital marketing space while strengthening brand image and growing social platform exposure. With Gen Z making up 27% of the population and New York Magazine studies indicating that 80% of audiences... prefer live-streamed videos to blog content, it is clear live-streaming is a vital component of social media marketing. Read #entrepreneur article - https://hubs.la/H0B6k7h0 #BrandingHive #LiveStreaming #BrandAwareness #Communication #Innovation #Marketing

Did You Know There are Specific Steps Luxury Brands Should Take to Increase Facebook and Instagram-driven Sales? The e-commerce world is dominantly driven by social media platforms. It is clear the online shopping industry will continue to evolve, as forty-five percent [of social media users] say their mobile device is now their most important shopping tool. Certain steps should be taken if your organization sells luxury products. One of these steps includes creating strate...gic partnerships with influencers who will elevate your brand’s image Read #entrepreneur article - https://hubs.la/H0zbp950 #BrandingHive #Communication #SocialMedia #Ecommerce #Luxury #BrandImage

Does Your Business Know How to Successfully Sell Products on Facebook and Instagram? The e-commerce world is dominantly driven by social media platforms. It is clear the online shopping industry will continue to evolve, as forty-five percent [of social media users] say their mobile device is now their most important shopping tool. Certain steps should be taken if your organization sells luxury products. One of these steps includes creating strategic partnerships with influe...ncers who will elevate your brand’s image. Read #entrepreneur article - https://hubs.la/H0z87fv0 #BrandingHive #LuxuryProducts #SocialMedia #Innovation #Communication #SellingTips

Forbes: "Dream Pops launches Vegan Chocolate Bites To Reinvent The Frozen Confectionery Aisle" With increasing popularity for health-conscious food alternatives, companies have championed vegan ingredients able to achieve similar dairy textures and consistencies. As Beyond Meat and Impossible Foods have targeted alternative meat, Dream Pops creators have recently decided to capture the vegan confectionery category at large. It is important to note the frozen food resurgence... lately, as a direct result of COVID-19 uncertainty and the national attraction to sustainable, year-long shelf-life products. Read #forbes article - https://hubs.la/H0z88yd0 #BrandingHive #FoodIndustry #BusinessTrends #Vegan #FrozenFood #Confectionery

Forbes: How to Generate Revenue with Your Marketing Department Data collection is essential for driving your business towards success, especially in today’s climate. Correctly collecting and interpreting marketing data can be a challenge; however, transforming [your organization] into a data-first marketing organization may be your solution to securing profitable metrics within your marketing department. Read #forbes article - https://hubs.la/H0yy51S0... #BrandingHive #Business #Communication #DataDriven #StandOut #MarketingDaily See more

Entrepreneur: Creating Video Content During COVID-19 without Breaking the Bank Businesses have been challenged to create content that stands out over the masses. Brenton Crane details how creating video content could be an organizations’ saving grace. Compelling video ads lead to increasing consumer growth at rapid rates. By strategizing social media calendars to include more of this medium, businesses will set themselves apart and appeal to the ad format more than half of c...onsumers globally [want to see from the brands and businesses they support]." Effective video communication is possible without an excessive budget. Marketers need a great foundation, innovative solutions to minimize costs, and proper investing to leave [them] with a finished product that feels far more expensive than it really is]." Read #entrepreneur article - https://hubs.la/H0ymKSS0 #BrandingHive #Communication #Innovation #DigitalMarketing #Social #VideoCreation

Forbes: "10 Ways AI Is Improving Manufacturing In 2020" As the pandemic continues, manufacturers have shifted their mindsets to best identify where their industry can grow. The industry is able to differentiate itself by combining AI techniques and human experience. This strategy also allows costs to be driven down, proving resourceful in the current economic climate. Analyzing images in real-time, video applications for machine learning, and predictive IoT analytics solution...s are a few of the capabilities possible with advancing AI tech. In fact, the Boston Consulting Group’s recent study found 14% of [AI powered] companies were able to increase both sales growth and profit margins during economic downturns. Read #forbes article - https://hubs.la/H0ybmqs0 #BrandingHive #Manufacturing #ManufacturingIndustry #Business #Communication #ArtificialIntelligence

Forbes: Upgraded Restaurant Takeout During COVID-19, the CDC has indicated that ordering food for takeout is the safest way to eat. With the demand for food delivery on the rise, tech companies are forming strategic partnerships to latch onto these new, and likely ongoing trends. Lyft Pink is among these partnerships, created by Grubhub and Lyft. This launch includes reward programs to offer greater value and perks to customers, such as waived cancellation fees and disco...unted service prices. Read #forbes article - https://hubs.la/H0xXL430 #LyftPartner #Communication #Social #Innovation #HomeDining #COVID19

How to Create the Best Facebook Page Regardless of the product or service your company offers, Facebook is a crucial tool you should consider to increase engagement. Introducing your brand to the local market boosts brand image and strengthens the connection with your consumer. So, where should you start? Step by step, Kevan Lee offers readers a guide with tested marketing strategies for creating the most effective and manageable Facebook page. Read #entrepreneur article - ht...tps://hubs.la/H0xKd410! #FacebookPage #BrandingTips #BrandingStrategy #BrandingInspiration #CoverImage #Communication #Innovation See more

Forbes: How Creative Tech Immersion Will Boost Brand image As technology continues to evolve, we are able to utilize various immersive technologies as promotional components to best engage consumers. Marketing effectively is possible through numerous mediums, including virtual reality and 360-degree video experiences. Video marketing gives agencies the chance to create emotional connections with their consumer. Examples of such compelling messaging can also be experienced thr...ough Augmented Reality. As new doors are unlocked in the branding world, it is important to recognize the opportunities at our feet to boost branding efforts. Companies can also look to brands like Cadbury and Coca-Cola to be inspired in this new way of creative messaging. [As} their campaigns include fantasy worlds, bus rides, ultra-modern visuals, content pieces, and more. Forbes details three additional technologies brands should take note of, linked below. Read #forbes article - https://hubs.ly/H0xCR7T0 #TechnologySolutions #BrandingTips #BrandingStrategy #BrandingInspiration #Gamification #Communication #Innovation

The Power of Social Media within the Food Industry Connecting with your customers through social media can be the factor that separates a successful product launch from failure. In this virtually, interconnected world, brands are able to understand the kinds of content their customers deem valuable. By taking note of social media insights, food brands can create extremely effective product marketing strategies. There are five key components food brands should consider incorpo...rating into their social media calendars, starting by highlighting their brand's value proposition. A study by the University of Southern California details how people value sources of entertainment and information, especially if their produced content triggers customers to have an emotional response, which is the most predictive measure of [the ad’s] success. Read #entrepreneur article - https://hubs.la/H0xBTvC0 #Business #MarketingStrategies #FoodIndustry #FoodMarketing #ValueProposition #SocialMedia #Communication #Innovation

New York Times: Instagram Influencers to the Rescue Retailers have started partnering with influencers to promote safe shopping experiences, as customers return to shopping in person. During this pandemic-era, businesses are starting to learn that safety measure collaborations with Instagram personalities may be necessary to ensure their success. Recently, Nordstrom has taken advantage of this 2020 marketing strategy by partnering with Wendy Nguyen, a fashionable Instagram pe...rsonality. Through this collaboration, Nguyen has impacted her followers’ mindsets and boosted the allure of visiting stores again with a peace of mind. Read #NewYorkTimes article - https://hubs.la/H0xxbqr0 #Instagram #InstagramInfluencers #InfluencerLife #PandemicProof #Business #Nordstrom #Communication #Innovation

Did You Know Instagram Reels are Bound to Beat TikTok? TikTok has taken the nation by storm, as customers and brands have swarmed to the app to publish short-form content. Especially in the midst of COVID-19, TikTok has been a hotspot for younger demographics. In order to compete with Chinese-owned TikTok, Facebook has introduced Instagram Reels to offer users a one-stop-shop for content creators and consumers. Jankowski details the differences between each social media pla...tform while emphasizing why brands will start to flock to Instagram Reels before we know it. Read #forbes article - https://hubs.la/H0xsSSs0 #Instagram #InstagramReels #TikTokAdvertising #Social #Communication #Innovation

Forbes: Tips for Leading with a Growth Mindset Leaders with growth mindsets and fixed mindsets approach management differently. Fixed mindsets focus on the outcome of an activity or task. While growth mindsets allow individuals to value their progress towards a goal. Growth mindsets focus on the process, rather than the outcome of a task. This mindset creates space for recognizing the strength and utility in continuous development. Leading with a fixed mindset tends to resul...t in an extremely different work culture, surrounded by fear, employee burnout and drive lower long-term performance. How can leaders avoid this reality? By modeling a growth mindset to foster team collaboration, tenacity, and personal accountability in hopes of continuous improvement for the betterment of the organization. Read #forbes article - https://hubs.la/H0xkq9P0 #Business #GrowthMindset #LeadRight #LeadingTheWay #FixedMindset #SocialImpact