BrandingBusiness

It is impossible to over communicate. You have heard this over and over during times of change -- because it's true. One in a collection of insights from our 25 years in branding. Read the others here: https://bit.ly/3dp2gfI #messaging

We should all know by now... "culture eats strategy for breakfast." #peterdrucker One in a collection of insights from our 25 years in branding. Read the others here: https://bit.ly/3dp2gfI #employerbranding #culture

Not a trick question. It is important to understand your organization's brand architecture. One in a collection of insights from our 25 years in branding. Read the others here: https://bit.ly/3dp2gfI #brandarchitecture

Before you engage in a branding initiative, be sure it is the brand that needs to be reformed. One in a collection of insights from our 25 years in branding. Read the others here: https://bit.ly/3dp2gfI #businessstrategy #branding

The magic is not in the process of naming (every naming team has a process), but in managing the psychology of teams. One in a collection of insights from our 25 years in branding. Read the others here: https://bit.ly/3dp2gfI

In certain situations, less is more. Brand strategy is sometimes about sacrifice. One in a collection of insights from our 25 years in branding. Read the others here: https://bit.ly/3dp2gfI #brandstrategy #brandpositioning

Decide what you want to be known for, and manage it proactively and continually. One in a collection of insights from our 25 years in branding. Read the others here: https://bit.ly/3dp2gfI #brandpositioning

Not every marketing firm is a branding consultancy. Know who you are engaging with. One in a collection of insights from our 25 years in branding. Read the others here: https://bit.ly/3dp2gfI #brandstrategy #brandstrategist

This year marks our 25th year in business. For it to coincide with 2020 feels somewhat ironic, as we celebrate the trials and profits of 25 years, this may be our (and everyone else’s) most challenging yet. In spite of that, we’ve pulled together a thought or insight to mark each of those years. Lessons learned; insights rewarded. See our list of Scars and Bruises from 25 Years on the Front Lines of Branding and share some of yours with us. https://bit.ly/3dp2gfI

Without the vision to see exactly how the economy will recover, businesses are re-imagining how their company work force will look when employees are allowed to return to their offices. In this episode of Expert Opinion, we talked with the Founder of MBO Partners, Gene Zaino, about the probable effects that COVID-19 will have on the future of business and the work force model. https://bit.ly/2yPamh8

You cannot control the economyor the crisis. But you can control how you respond. https://bit.ly/3dLVyQt

Even established brands need to be evaluated and assessed periodically to be sure all touch points are consistent within the parameters of the corporate brand. http://bit.ly/3cmIdO7