Binary Capital

The origination of our logo comes from the motivation behind the name of our firm. "Binary" represents an acknowledgement of the ostensibly dualistic nature of the world and a constant reminder that our dreams for the future must first be rooted in reality in order to have tangible impact. Humans define the world in dualistic extremes, yet we believe that there is a third term that guides our every action. That third term may vary for each one of us. It could be "compassion..." or "love" or "status" or "power" and so on. The Nepali number "" for three forms the basis of Binary's logo, and reminds us of our third term which we guide our work by. Our mission at Binary is to work with entrepreneurs we are aligned with and who have a clarity of their third term, supporting them to achieve the inner ambitions that bring that third term to life. Here is one of the original hand sketched idea logs of our logo design process.

Binary is open for business!

One of the best product books I've always recommended is about.. woodworking. More importantly, about the expression of intent.