Audience Group

Account Executives will be here to spread some knowledge about the programmatic space. Looking forward to connecting!

Today in digital marketing! Snapchat will use Foursquare's "polygon" data to analyze its location-based geofilter campaigns (the colorful graphics that overlay pictures and videos on the app). By mapping the roughly 90 million locations that Foursquare tracks, advertisers that work with Snapchat can, in theory, create more targeted campaigns.

Today in advertising - An update from the Adobe Advertising Cloud: Potential Reach numbers will not be provided in any campaign set up that uses Custom Audiences, including to build lookalike audiences from an uploaded list, until a fix has been developed.

New article published featuring our founder Ryan Yates. "Advertisers are fed up with outrageous misallocations and countless hours lost on reconciliation every month," said Ryan Yates, founder of Audience Group. "We're happy to collaborate early to see what a working blockchain product can really do. By offering a legitimate solution to solve many of the industry's pain points, Lucidity brings much-needed transparency to the ecosystem."

Digital strategy at it's finest, let's see if eBay can make a fashion comeback in the Amazon age!