Apex Digital Media

While traditional media spending is down, digital advertising still grew by 6% during the COVID-19 pandemic. Is it any surprise?

Social Media can be a very powerful marketing tool when used well... (via Complex)

Big thanks to Expertise for naming us as one of the 9 top PPC agencies in LA!!

"This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business." (via Search Engine Journal)

"How Overstock weathered some really bad times in SEO and came out ahead in the long run" (via Search Engine Land)

"Google’s SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren’t just on the surface, either: Google is becoming less search engine, more portal"

Site load speed is such a huge issue for so many of our clients - this article nails it: "A few years ago, Amazon reported that for every 100-millisecond increase in the speed of their website, they noticed an increase in revenue by one percent." (via Search Engine Land)

http://bit.ly/2ZjdN8G Recent coverage of Apex Digital Media - Los Angeles, CA from The Leaders Globe.

Instead of telling audiences to come watch our show, we were inviting them to participate in conversations about the games and the athletes, says NBC Sports Chief Marketing Officer Jennifer Storms." (via Forbes)

http://bit.ly/2UeZgHf "What Business Owners Need To Know About Digital Marketing" (via Forbes) :: "Great content is what wins people over. This might sound like common sense, but it can be tricky to implement. No one wants to see annoying, flashing ads that only grab your attention for a second, nor do they want to see boring, numbers-heavy ads that don’t tell a story."

Digital ad fraud like DrainerBot costs consumers, advertisers, and publishers billions of dollars per year. Juniper Research estimates that digital ad fraud will cost advertisers $44 billion globally in 2022, more than double the $19 billion estimated for 2018. (via Forbes)

http://bit.ly/2D1O8be - 14 Common SEO Mistakes (And How To Correct Them) "Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple timesmost recently in March 2019. Many businesses may be employing SEO tricks that are outdated or just clumsy and that ultimately end up being counterproductive." (via Forbes)

"Social media marketing can do wonders for a company's brand. For the best example, look no further than Wendy's Twitter account: After pivoting to a sassier, oft-"savage" brand voice on the platform and making user responsiveness a priority last year, the company increased its Twitter following by 300,000 users in just six months." (via Entrepreneur)

We all knew the day was coming... it's finally here.