Antonio & Paris

"Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world." Check out this article on how to build brand loyalty in the changing times! https://www.adweek.com//how-to-build-loyalty-in-a-contac/ #branding #brandloyalty #contactless

Maybe they shouldn’t, but consumers DO judge books by their covers (and sometimes wines by their labels), and they WILL do the same with your brand. If your design sucks, your company will never reach its full potential. This month on Antonio & Paris we’ll focus on design strategy, insights, and tips, starting with how to transform your branding and logo into an all-encompassing design strategy, online and off. Key Takeaways (5 minute read): Great branding and design strategy... go hand in hand. 79% of people judge a company based on design elements. Rebrands and redesigns can increase revenue and consumer engagement. Read more on our blog! #designstrategy #designstrategyux #brandinganddesignagency #brandingandlogodesign #branding #design #marketinginsights https://antonioandparis.com/never-take-good-design-strateg/

"Brands that build human connection into their marketing strategy can enjoy better resonance with their customers." At Antonio & Paris, we know the importance of injecting humanity into our client's brands and companies. https://www.thedrum.com//shoring-up-your-marketing-strateg #brandstrategy #branding #humanity #consumers

We rely on personalization and algorithms but we need to remember who we are actually targeting and design for real people. At Antonio & Paris, we design to create an exceptional experience for consumers! https://www.campaignlive.co.uk//personalisation-fo/1673942 #branding #digital #personlization #humanity

"If all Americans replaced 10 quarter-pounder burgers and fries with the chain’s Chipotle Chicken Avocado Melt sandwiches and potato chips, it would be the equivalent of taking 16 million cars off the road for a year, says CEO Niren Chaudhary." Now there is some food for thought! https://adage.com//panera-bread-becomes-first-chai/2287776 Panera Bread #brand #climatefriendly #brandstrategy #sustainability

"Corporate social responsibility helps build trust, raise awareness, and encourage social change. What brands do you think are getting this right? #corporateresponsibility #brands #brandidentity #socialchange #business #socialresponsibility #branding https://digitalmarketinginstitute.com//corporate-16-brands

We're excited to share this podcast episode with you. Our VP of Digital Marketing, @Jose Quiroz, was recently interviewed by Mark Fidelman on the Digital Brand Building podcast. Jose shares valuable insights about Affiliate Marketing and finding Strategic Growth Partnerships in the digital space.... Listen to the full episode here: https://podcasts.apple.com//how-to-create-hi/id1470148984

As a brand, how do you give customers an impactful experience that builds a relationship and fuels your growth? We believe it's done with brand innovation and groundbreaking design. Because of that, we are excited to announce the launch of our new digital unit, Digital Caliente. ... An enhanced service offering that will allow us to lead our brand partners into the future. DC is led by CEO Paris Buchanan, and Managing Director Jose Quiroz, of which have together been working with established companies who want to leverage online channels, technology, and digital media to build intimate connections with their consumers in order to generate more revenue. Find out more about Digital Cliente in the press releases below. https://antonioandparis.com//antonio-paris-announce-the-l/

Retail sales are expected to drop double digits yet again in April (12.3%). If you haven't bolstered your brand's digital experience, there's no time like the present! Read our latest blog to guide you through the modern digital reality of eCommerce. https://antonioandparis.com//the-end-of-mad-mens-retail-e/

Has your brand considered cost effective influencer marketing during COVID-19? "Influencers can efficiently deploy recession-friendly messaging for any audience with authenticity, and consumers spend more time on social media. With this in mind, focusing on influencers during a recession might be the most practical move to best serve your brand." https://www.adweek.com//3-ways-brands-can-work-with-influ/