Alkhemist Los Angeles

Woke up to nearly a dozen text messages from various friends and colleagues wishing me a Happy Friday the 13th some of these texts were accompanied by the casual Ice Hockey masked giff and yes although alarming at 5am, I was amused. Besides being a lucky 13 day it is also the first official day we are releasing our ALL postconsumer recycled fiber, hemp blend denim collection. Recycled down to the hangtags and hardware with the exception of the zipper (still working on this) Check out our stories for a few of my personal favorites and comments below with your thoughts. Random ones welcome and encouraged @ Los Angeles, California

complacency noun noun: complacency; noun: complacence a feeling of smug or uncritical satisfaction with oneself or one's achievements... We all have a tendency to let complacency creep into our day to day lives. Some more than others but *placency just happens in all forms and before we know it we are settling. Every day we are trying to find something we are being complacent about. Somedays it’s something small we find (like maybe how much water we actually drank) and other days it’s a doozy... Pocket lining was ours this week. We all think about the actual denim but what about that little scrap of cotton lining that comfortably holds your hand? We are so very proud to announce that we found a recycled solution to these little squares and will be transitioning out of the current cotton/poly blend lining into the earth friendly recycled cotton blend. #littlethingsaddup Style featured: comfy cargo partially made from 25% post consumer recycled cotton (link in bio)

''The biggest adventure you can take is to live the life of your dreams.'' *Oprah Winfrey I Started to write about what we as a brand envision as a dream life. It got too long and deep and floaty to post so we would simply like to know.... What would help to make the life you live the one of your dreams? And Thank you @kseniakomleva for the beautiful shoot. We loved having you

America’s next great hero: Hemp Real talk: Besides the fact that hemp products can be recycled, reused and are 100% biodegradable - Proponents of hemp claim that it can help reduce global warming because it takes out large amounts of carbon dioxide per acre, more than most plants Fun Fact: Recycled hemp also helps to make long lasting and, in my opinion, really cute Jeans. Slow Denim that can finally be passed down through your family tree.... #Bringingdenimback DM me for a sample