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The Art Of LinkedIn Outreach And Marketing LinkedIn is one of the most popular professional networking sites available in the world today. However, LinkedIn has another advantage that most people may not utilize: 5 Tips For LinkedIn Outreach ... LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads. Stay ahead of your competition, and get active with LinkedIn marketing. 1.Study Your Prospect’s Profile And Business 2.Ask A Question They’ll Care About Tip: youdowant to include some sort of ask to keep the conversation active. 3.Give Them A Reason To Reply 4.Save The Selling For Later 5.Keep Track And Follow Up Keep in mind: Your prospects aren’t looking for multi-paragraph messages from salespeople they’ve never interacted with before. Find your common ground, then get the discussion started by making it all aboutthem. Nowbefore you hit the ground running with these tips, make sure you’vegot a strong follow-up plan that’s set you and your inside sales team up for success ### If you every have any questions or want help with anything marketing related, the Team @ Aleada Media Group would be happy to assist. Aleada Media Group 1-877- 279-3030 [email protected]

SEO vs. PPC: Are You Making the Most of Them? Check out our new blog post for more info:)

According to Smart Insights, email marketing has one of the highest returns on investments, yielding $40 in revenue for every $1 spent. By comparison, the ROI of SEO is $22.24 and just $19.51 for mobile marketing. Link in Bio!

Email Marketing Best Practices: Avoid These Mistakes Very detailed guide on our blog. Link in bio :)

which is BETTER: In-House or Agency Marketing?? Read all the pros and cons in our latest educational blog post. Link in bio

Powerful Digital Marketing Statistics and Facts for 2020 - 72% of online marketers consider high-quality content creation as the most efficient SEO tactic. - There are 3.2 billion social media users every day. ... - 88% of consumers don’t resume to a website following a bad experience. + Plus so much more on our blog! Link in our BIO

Marketing: The Best Articles and Expert Resources SEE ALL THE RESOURCE IN OUR BLOG

For every $1 spent on email marketing, there’s an expected potential return of$44 This means it has a return on investment rate of 4400%. Many more stats on our blog- link in bio

Optimize Your Site For Sales 5 Reasons and how to on our blog: Link in bio

5 of the Best eCommerce Marketing Strategies to Explode Your Sales. If you’re looking to start marketing efforts for your e-commerce store please check out our latest post ++ Link In Bio

What Is A Marketing Funnel And Why Should You Care? Full Article - link in Bio!

The Psychology of Color in Marketing and Branding Learn all about it! Link in Bio

Make Paid Search & Social Media Marketing Work Together Link in Bio ++

How To Quickly Pivot Your Companies Marketing strategy! Link in Bio :)

Marketing Is Not A Switch; It’s An Engine It’s a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside down, it’s natural to go into hunker down mode. It’s understandable to want to cut all expenses and anticipate the worst. None of us should feel bad about these very valid (and sometimes practical) reactions. We don’t know what the future holds and there are so ma...ny things out of our control right now. However, I’d like to offer an argument that marketing is not one of the things that should be suspended right now. In fact, there are many reasons why marketing should continue or even get more resources. 1.People are on social media a lot more right now 2.Building a list may be easier than ever right now 3.Marketing is not a switch; it’s an engine 4.Businesses are reinventing themselves 5.A recession is the time to increase market share A decision to make So what should you do? That’s something only you can answer for your business. There are many very real considerations to work through including cash flow and financial situation. But if it’s feasible and realistic to continue your marketing or even increase it right now, it could pay off exponentially in the months and years to come.

8 Small Business Marketing Tips (Low Budget) This poses a challenge for small business who are on a shoestring budget, which many are It costs a lot to operate a business and because of the price tags and the overwhelming number of options that it involves, ... MARKETING is sometimes what ends up getting skipped! The GOOD news, we’ve got a couple solutions you can take a look at for small business to do their marketing that won’t break the bank! 1.Always Carry Business Cards You can meet potential clients, vendors, or even employees pretty much anywhere. Be Prepared! 2.Work With Other Small Business Partnering up with small business Officially or unofficially is a great way to go. This could be a vendor, but it could also be other business in complementary industries that share a target audience with you . 3.Network This ties in a lot with the business card strategy, but it works online and in person as well. Leverage your network for all it’s worth! 4.Offer Incentives for Referrals Notice that I don’t say ‘start a referral program.’ It’s the same kind of idea, but my phrasing is intentional. Most small business don’t have the money to set up an expensive online referral system. So just give a small fee! 5.Start Writing Content marketing is mostly free and it allows you to rank for more keywords, keep your site content fresh, establish expertise and offer valuable info to your target audience. 6.Email Marketing I cannot stress this enough! Meet your customers in their own house. 7.Offer Giveaways, Discounts, or Trials IF you want new clients quickly, offering discounts, giveaways or free trials to leads is a great way to drive some conversion. 8.Say Yes To Speaking Opportunities Marketing is necessary if you want your business to survive, let alone grow, but that doesn’t mean it needs to break the bank. Theses small business marketing tips can help you actively invest in your business so you can get the most out of any budget that you have available. I’ve personally used each of these strategies to get my business off the ground when it was new and I was pretty much broke, so I can speak to their effectiveness. Back these tips up with a great pr

How To Pivot Your Marketing Strategy Be Honest & Authentic When crises arise, audiences often pay close attention to the way brands choose to handle and respond to things publicly. During the COVID-19 outbreak, brands that minimized, downplayed, or ignored the crisi received some pretty harsh criticism. Meanwhile, brands that have acknowledged the situation in a sentivie, authentic manner have been praised for their honesty, integrity, and sense of responsibility. Speaking o...f responsibility, the majority of consumers believe that brands have a role to play in managing the current crisis. This doesn’t just mean making and/or donating supplies (although that kind of thing could be a relevant step for your brand if appropriate). Instead, it means taking a compassionate and responsible stance, and marketers are key in getting it across to the public. You can do this by: Encouraging your audience to adhere to any recommended guidelines Making customers aware of any special measures you’re taking Ensuring your brand is always following the most ethical route Opening up new ways for concerned customers to communicate with you. In times of crisis, effective communications are more important than ever It’s impossible to develop a one-size-fits-all roadmap for navigating a crisis. Every brand and customer is different, and nobody knows what’s coming next. But as a marketer, you can remain sensitive to the needs and concerns of the customers. More Information: [email protected] 877.279.3030

The Power Of Search Engine Optimization (SEO) A Better Marketing ROI For Business Owners If you haven’t invested in SEO, you’re missing out on a lot of opportunities Without a doubt, SEO is one of the best ways to generate traffic to a website. But more than that, site visitors and owners benefit from SEO techniques because they match users with the products and services they need, provide a better website browsing experience and ensure a site functions optimally.... Why Does My Website Need SEO? While many marketing techniques focus on getting as many visitors to a website as possible, SEO techniques focus on matching people to those sites that they will find most useful by including the words and phrases that potential customers are searching for in a website’s content. By narrowing in on a company’s target market, increases the likelihood that site visitors will stay a site longer to explore what a company has to offer. Longer site visits translate to increased site participation, more purchases and more visitor exposure to banners or affiliate advertisements. Even the most basic Search Engine Optimization is vital for your business, so you should aim to develop a strategy that is both appealing to prospective customers and pleases the search engines!

Tips To Grow Your Business In 2020 We rounded up advice from some of our savviest customers about how to succeed this year with everything that is going on in this crazy world! Clean up the Confetti. Put away the noisemakers. Reconsider your business goals? Everyone has their own routine for the new year, but one thins for certain. It’s the perfect time to tweak your marketing strategies. . As you start thinking about the future, research is key to setting yourself up for su...ccess. TO the help you succeed, we’ve rounded up some times that are tried and true tips for small businesses, from small business. Automate Your Work! Stay true to yourself, even when you automate. Automating parts of your business doesn’t have to mean removing the human touch or what’s unique about your brand, says Paul Jarvis, a designer and writer who teaches people how to automate your work. Instead, he encourages to find a way to scale the voice and tone you’ve worked hard to hone. Grow Your Audience Learn More About Your Customers Optimize Your Marketing Strategy For a list of tips with links and that you can bring into action immediately. Shoot us an email to [email protected] and we’ll send you over the information need to grow your business in 2020!

How To Build And Nurture Customer Relationships Through Social Media Tips for leveraging social media to help your customers advance through the marketing funnel. The phases of the marketing funnel might look a bit different for every business, but the goals are the same: to capture the attention of potential customers, tell them about your business, convert them to paying customers, and keep them coming back.... With over 3.4 billion user worldwide, social media is powerful way to rech new people to move them through the funnel. And it works in tandem with your other marketing efforts, making it a valuable component of your integrated marketing strategy. If you’d like to set up an advisory call with one of our specialist. We’re here to advice and help you move the needle to reengage with your customers. In the meantime here are some quick tips Create and share organic content (like articles, blog posts, images, or tips) socially to keep your audience engaged. As you learn more about their preferences, you can increase the relevance of your content and inspire people to visitand engage withyour page more often. Establish a sense of community on your social pages with content that encourages audience engagement. You could start a Facebook group, host Twitter chats, or even create a Pinterest board to share images of your products in action. A strong social community will humanize your business and make your customers feel like they’re a part of something special. And it can help your bottom line, too: studies have shown at customers who feel emotionally connected to your brand have a 306% higher lifetime value and are more likely to recommend your brand to others. [email protected] || 877.279.3030