Affinity Creative Group

Meet Freshie, the first certified organic, sparkling tequila seltzer! Founders, Paige and Ryne Iseminger, aimed to convey the fun, lively, and adventurous feeling of a south of the border vacation while also communicating the use of genuine, unadulterated, and pure ingredients. The Affinity design experts unlocked that enthusiasm and passion by using bold typography, vibrant color, and a memorable design layout. This new premium tequila seltzer, with only 99 calories, all c...ertified organic, gluten-free, non-GMO, sustainable farmed and distilled ingredients, has been launched in Chicago and other Illinois markets, with plans to expand distribution from coast to coast by early 2021. So let the fiesta begin, and click here to learn more about this fresh take on canned seltzer: http://prn.to/39ewIXU

Cheers to a new year! Affinity Creative Group brought home two Vega Awards for our website design and development work for Charles Krug Winery. In today's reality, a brand's digital presence is more important than ever before. Affinity set out to raise the bar through rich imagery, experiential design, and dynamic interactivity, proving that winery websites can be just as impressive as their estates. Watch the video that started it all! Click here to check out our videography work for the oldest wine estate in the Napa Valley: http://bit.ly/2JNIFeJ

This visionary logo design proudly closed out the year, winning two creative awards! Thank you, GD USA Magazine and Creative Quarterly, for awarding our design work with Azur Associates. Are you looking for a fresh perspective on your company's brand identity? Click here to connect with the brand experts at Affinity Creative Group: https://bit.ly/3lByS8h

As we say goodbye to 2020 It's time to embrace the year of opportunity. Looking to optimize your brand's success in 2021? Kickstart the new year with 3 essential brand planning tips from Affinity Creative Group's Executive Director of Strategy, Bob Kersten.... Click here to access: http://bit.ly/3nWWxC3

A compelling personality for the wine that makes an everlasting impression... meet the Juggernaut Man. Affinity Creative Group partnered with Bogle Vineyards to create a lifestyle film, capturing the true ruggedness of their brand, Juggernaut Wines. The Juggernaut Man's story is different than your typical wine drinker. He leads a life of exploration, willing to get his hands dirty and do things the old fashioned way. ... Interested in learning more about our videography and storytelling capabilities? Click here: http://bit.ly/3reXgka

Thank you, GD USA Magazine, for featuring our award-winning package redesign for Anchorage Distillery! "We were impressed with the way Affinity's designers translated our answers into a diverse set of initial label concepts. From there, we chose the creative direction we wanted to pursue and partnered closely with the Affinity team as they refined the chosen concept into a beautiful final product." - Johnny McCormick, CEO, Anchorage Distillery. Affinity Creative Group was tas...ked to completely re-imagine the Anchorage Distillery offeringbeginning with re-establishing its brand essence. The goal was to create packaging with a hand-made, customized, and specialty-crafted look and feel that conveys Alaska's authentic and adventurous spirit. To learn more about our packaging and design capabilities, check out Affinity Creative's most recent case study: https://bit.ly/3iYOba0

Affinity Creative Group completely re-imagined the Anchorage Distillery offeringbeginning with re-establishing its brand essence. The goal was to create packaging with a hand-made, customized, and specialty-crafted look and feel that conveys Alaska’s authentic and adventurous spirit. Affinity’s design solution is a mix of various elementsartisan, organic in feel, and distinctive. The new Anchorage Distillery logo projects authenticity and achieves strong brand registration on a crisp, white, textured label stock. The additional unique engraving of an Alaskan Moose emphasizes a rugged and robust brand spirit. Interested in learning more about our packaging redesign capabilities? Click here to view the full case study: https://bit.ly/3iYOba0

Reimagined with Attitude. Affinity Creative Group's redesign of the Mercer Family Vineyards packaging reflects a contemporary interpretation of the next generation of Mercer. The sophisticated packaging conveys the independent spirit, authenticity, and farm to table quality of this lifestyle-driven Pacific Northwest brand.... What do you think of this timeless before and after transformation? Click here to view the full case study: https://bit.ly/3nOFMJD

Thank you, MUSE Awards, for awarding us Gold for our package redesign for Anchorage Distillery’s newest spirits lineup! Affinity Creative Group was tasked to completely re-imagine the Anchorage Distillery offeringbeginning with re-establishing its brand essence. The goal was to create packaging with a hand-made, customized, and specialty-crafted look and feel that conveys Alaska’s authentic and adventurous spirit. The Affinity team has a winning approach to the creative pro...cess. Rather than dive straight into label concepts and bottle shapes, we started with the essential questions: What makes our Alaskan spirits unique? What elements of our distillery’s Alaskan identity do we want to convey? - Johnny McCormick, CEO, Anchorage Distillery. To learn more about our #packaging and #design capabilities, check out Affinity Creative’s most recent case study: https://bit.ly/3iYOba0

Our hearts go out to everyone affected by the Sonoma County and Napa County fires. We extend our deepest thanks to the heroic firefighters, brave first responders, and the tireless efforts of all front line workers during this perilous time. As a business based in Northern California's wine country, the tragedy of the current fires hit very close to home. This is our shared community. We are all in this together. We will get through this together.

"Secondary packaging is an investment in consumer engagement, less of a package, and more of an experience. It is yet another way for a brand to distinguish itself." - Bob Kersten, Executive Director, Strategy. At Affinity, we believe that brands should take advantage of every opportunity to distinguish their voice and identity, including secondary packaging or the exterior packaging of a product's primary packaging design. Thank you, Wine Industry Network, for featuring Aff...inity Creative Group in the latest Wine Business Editorial, highlighting our capabilities. To learn more about Affinity's packaging and branding capabilities, click here to view our most recent case studies: https://bit.ly/3cBvyr0

Ciao Bello! What a Makeover! Recognizing their existing brand and packaging design needed a major renovation, our client, Trinchero Family Estates, called on Affinity Creative Group to create a luxury-laden Prosecco package that could convey a sense of excitement while projecting celebratory Italian imagery. Thank you, Packaging of the World, for featuring our packaging redesign for AVISSI Prosecco Sparkling Wine.... Are you interested in learning more about Affinity Creative Group's branding and package design capabilities? Click here to view the full case study: https://bit.ly/35LWV0b . . . https://www.packagingoftheworld.com//avissi-prosecco-spark

Every ingredient has a life cycle. It is critical to capture each of them at the peak of perfection, like Fall harvest with olive oil. - Chef Hari Cameron, James Beard Nominee | Rehoboth Beach, Delaware We created a documentary series focused on the stories of world-renowned chefs while providing an intimate look into their vibrant backstories.... Through evocative visuals and passionate storytelling, dive deeper into Chef Hari’s story and the inspiration behind his creative process. Want to see the full series? Click here: https://lnkd.in/gqq3F_Q

Reimagined with Attitude. Affinity Creative Group's redesign of the Mercer Family Vineyards packaging reflects a contemporary interpretation of the next generation of Mercer. Timeless and elegant copper foil frames the logo lockup to create an intricately detailed label with two stately wolves flanking a shield. The Mercer Bros. white logo is approachable and bold and works in unison with a new short white capsule.... This packaging refresh conveys the independent spirit, authenticity, and farm to table quality of this lifestyle-driven Pacific Northwest brand. Thank you, World Brand Design Society, for featuring this project!

Affinity Creative Group - Mercer Bros. Wine . https://worldbranddesign.com/mercer-bros-wine-packaging-re/ . worldbranddesign.com/submit/... . #wine #typography #agency #art #design #creative #designer #brand #packaging #packagingdesign #package #worldbranddesign #wbds See more

"Cooking is my life. I love cooking. When I cook, the world doesn't exist anymore, and it's just me, pasta, and my vision." - Chef Silvia Barban, Executive Chef | Brooklyn, New York We created a documentary series focused on the stories of world-renowned chefs while providing an intimate look into their vibrant backstories.... This series highlights 'a day in the life' of Chef Silvia, her restaurant, and the experiences that fuel her passion for life and authentic Italian cuisine. Want to see the full series? Click here: https://lnkd.in/gqq3F_Q

I am never done learning. You never know whom you can learn from. - Chef Trevor Knotts, Executive Chef | Richmond, VA Affinity Creative Group created a documentary series focused on the stories of world-renowned chefs while providing an intimate look into their vibrant backstories.... Through evocative visuals and passionate storytelling, dive deeper into Chef Trevor’s story and the inspiration behind his creative process. Want to see the full series? Click here: https://lnkd.in/gqq3F_Q

Affinity Creative Group - SABÉ Beverages Pre-Mixed Cocktails . https://worldbranddesign.com/affinity-creative-group-says-/ . worldbranddesign.com/submit/... . #spirits #agency #art #design #creative #designer #brand #packaging #packagingdesign #package #worldbranddesign #wbds See more