39 Celsius Web Marketing Consulting

We get these requests all the time and for client sites - this is still black hat SEO - soliciting for links on a website in return for compensation. If Google catches you, they will nuke your site in search results and it will be a smoking hole in the ground...and the old saying, the best place to bury a body is on the 2nd page of Google...in this case, you wouldn't find your site in the first 10 pages of Google search results if at all.

If you're a Facebook advertiser, check the "why am I seeing this ad" link on ad served to you for more insight into how other companies are targeting you. you as a FB advertiser have multiple ways to target your ideal customers. And Facebook has MANY ways to know where you go and what places you visit. We went to the Yard House for lunch the other day and I've never "liked" its page or interacted with it. Today I have an ad from Yard House. Then clicking on "why am I seeing this ad" - it's exactly because they knew I was there from my phone signals. Facebook knows what stores you visit by geolocation and mobile data but also through which WIFIs your phone pings as well.

Great Facebook ads news - Household income was one of those targets removed recently, but it's coming back in a different form for you to use. US audiences based on their ZIP codes' average household incomes. To build these audiences, Facebook used publicly available data from the US Internal Revenue Service on average household incomes per US ZIP code. These segments are available for inclusion targeting only. The four audience segments are: Household income: top 5% of... ZIP codes (US) Household income: top 10% of ZIP codes (US) Household income: top 10%-25% of ZIP codes (US) Household income: top 25%-50% of ZIP codes (US) These segments were developed by ordering all US ZIP codes by their average household income, and then grouping them into different ranges. For example, the top 10% audience represents US ZIP codes that have been ranked in the top 10% of the country based on average household income. It does not represent the specific households (or people) that comprise the top 10% of household income in the US.

FYI, we got off a call with our FB acct mgr and there are another 5k targets that are being removed come Oct 1 - these targets are specifically being removed "to help prevent misuse. This includes limiting the ability to exclude audiences that relate to attributes such as ethnicity or religion. " As of Sept 5 you will no longer be able to use these in any new campaigns - they have not specified what those targeting options are. If you are using these now, you will have the ability to continue to use them until Oct 1. Any campaigns using these targets on Oct 1 will be paused until the ad set targeting is updated.

Facebook rolled out some new audience target - could be a good fit if your target audience falls in this. Here's where you find it: Behaviors targeting> Digital activities> Facebook page admins without a need for whitelisting

Facebook's stock is at an all-time high after bouncing back from the media hysteria on info it controls about everyone. And if you thought Facebook had loads of mischievous data on you, Google has more data than the God of your choice because: Google Analytics reporting software is on almost every website in the world, Google owns Android which is the dominant mobile phone globally, it owns the number #1 search engine (and #2 with YouTube), and it has the most popular web browser with Chrome...Facebook is nothing compared to that. And all to the delight of marketers! :)

While I am a huge fan of Google as an agency and they do deliver tremendous value to businesses, I definitely see where the concern comes from on some aspects of this. In the SEO/search world many refer to Google's tactics as predatory aggregation - it gets publishers and websites to markup and publish content on the web and then it aggregates and scrapes that content for its own purposes on its own pages that are served above the fold at the top while pushing those publishers to the bottom. Big G makes the rules thus far.https://www.bloomberg.com//charges-of-google-s-illegal-sea

This is one of many favorite content and keyword research tools (answerthepublic.com). Uncovers the questions people are searching for related to a topic - if SEO and content marketing are important to you for lead gen (which they should be) this is a tool that can help you develop content around questions customers have to drive more traffic, conversions. For franchises, this is difficult since most have no way to produce nor a platform to publish this content which means you cannot capture this organic traffic.

**Heads up - For organic postings, Facebook is now requesting that you verify your domain. If not, after May 8 you will not be able to alter any link posts - in other words, Facebook will pull in an image and text from the link but you will not be able to alter it. This will not affect ads. There are 2 verification methods: adding a TXT record to your DNS or adding a file to your website. To domain verify go into Business Manager, then Business Settings > Brand Safety > Doma...Continue reading