2Plus2 Partners, Inc.

Personas are often composites of several similar types of users and they help IA and UX designers incorporate user empathy into the design process. #intelligentintranets

Think of a journey map as the visual manifestation of a user’s day-in-the-life of their interaction with your organization, complete with all the positive possibilities and potential pitfalls. #intelligentintranets

Visual design is about your organization’s unique style and it’s the first thing to impact user experience. It's more than what meets the eye! #intelligentintranets

Experienced information architects make use of research tools that culminate in great interaction design. Don't forget about the FUNctionality. #intelligentintranets

The Interaction Designer translates what has to be done into a way to get it done. It’s about designing how the users and the site or product interact. Learn from our lessons here. #intelligentintranets