WSI Net Advantage

Have you thought about writing a blog for your business? Including a blog on your website is one of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience!

What are the most critical steps to take first to get your business off the ground? Here are 5 ways to 'fake it til you make it' when starting out. http://on.inc.com/2dAroCB

Content optimization and SEO are two tightly interwoven strategies. But if you want to get the most out of each dimension of your online marketing, you should know where each begins and ends. https://selnd.com/2L8s3Jx

It's all about keeping it personal and conversational. http://on.inc.com/2hKHIzY

They may have big-business budgets, but these winning ad campaigns have lessons even the smallest business can apply.

Your landing page is one of your most powerful conversion tools. A well-designed landing page is not only the key to reducing bounce rate but also to encouraging user engagement. Make sure you're equipped to present users with the best website landing page you can!

When it comes to SEO, images matter, too! While the information contained in a title, meta description, heading tag, and the content itself is important, don't forget about an image’s alt text. By properly using alt text, you can both explain the subject matter of the image and cause it to rank in search results for the words it contains.

DYK? There isn't just one kind of keywords! Negative keywords prevent ads from showing in non-relevant searches.

An exact match type keyword is useful when a business wants to ensure only specific internet searches suggest their page. For example, without exact matching, a company with keywords "wine glasses outlet" would be found through searches for wine, eyeglasses, electrical outlets, etc.

User growth and brand interest in Instagram is continually growing. If your business is still ignoring this extremely important social platform, now is the time to start using it as part of your marketing efforts.

Looking to improve your SEO? Rewrite content that "almost" ranks high. Add details, examples, answers, statistics, images, and anything else that makes an article better. If you go big on quality, you're very likely to add length and keyword usage naturally.

To determine the best strategy for your PPC campaign, consider split testing. It allows you to hone in on the best audience for your campaign, increasing the probability of it's success. For more on building a successful PPC campaign, visit: https://bit.ly/2QYxM8t

Whether you're testing methods to best reach your target audience, trying out new branding, or something in between, a focus group can provide invaluable marketing insights. https://rb.gy/h5orsp