San Francisco's Wilder West

We have all the best and latest styled STETSON HATS PIER 39. Come on down and enjoy PIER 39 SF’s best attraction.

Check our new boots at Pier 39!

Keep calm and buy western!

Do you know why working cowboys wear chaps? These protect the rider’s legs while on horseback, especially riding through heaving brush or during rough work with livestock.

Are you concerned that you’ll never be able to find a pair of boots that will comfortably fit your feet? Whether your feet require wide widths or custom sizes, we may be able to help you find the fit that’s right for your feet.

Western fashion history: The flap pocket, as described in the book "Western Shirts: A Classic American Fashion," has a single-point flap that covers the opening of a patch pocket and first appeared during the 1930s.

Did you know that your height is just as important as the shape of your face when selecting a hat? When you’re tall, you may look best with a shorter crown, while someone of shorter stature should usually go for a tall crown.

The pinch front crease on a cowboy hat can be recognized by its distinctive triangle center crease with two smaller creases on the front. It’s been a favorite of women for a long time because it accentuates a narrow jaw and makes the face look thinner, but it’s also a favorite of men.

What's a smile pocket? The smile pocket, as described in the book "Western Shirts: A Classic American Fashion," has embroidered arrows and a finer finish than sewn-on tabs.

Riding boots have been a part of equestrian life for centuries. Until the industrial age, boots were individually handmade in many different styles, depending on culture. Early cowboy boot designs were heavily influenced by the vaquero tradition imported from Spain to the Americas.

Western fashion history: During the 1940s and 1950s, western shirts reached a peak in popularity with snaps and yokes. It is reported that films such as 1980's "Urban Cowboy" helped to renew interest in the fashion.

Remember that denim jeans are made from cotton, and can shrink in the washer or dryer. If your jeans fit snugly or perfectly, and you cannot risk them shrinking, wash them in cold water and do not use a clothes dryer.

Western dress shirts were derived from the elaborate Mexican vaquero costumes like the Guayabera and the battle shirts worn by many Confederate soldiers. These shirts were worn at rodeos so the cowboy could be easily identifiable.