Wiideman Consulting Group

Honored to be among such incredible agencies! Congratulations to everyone who made this happen, and a special thank to Steve Wiideman for his exceptional leadership. Thank you so much Agency Spotter.

Did you know that 75% of people will never scroll past the first page on a Google search? That means that you can’t afford to be ranking on the second, third, our fourth page. There are no magic beans that can shoot you to the top of Google Search, however, including the right keywords, improving your website’s user experience and having a quality links will definitely increase your chances of ranking on the first-page of Google. --... #searchengineoptimization #googlesearch #google #googlerank #seo #googleanalytics See more

Digital Marketing takes time and effort to get results. Seeing little to no traffic on your website is already a red flag that your marketing efforts are not effectively working in bringing traffic to your website or your social channels. If you’re experiencing any of these above, maybe it’s time to go back and reevaluate your existing digital marketing presence. And if you’re running your own marketing or working with a company, take a good look at whether your digital mark...eting strategies are yielding the results that you want. If not, it’s more likely time to take a different approach. -- #digitalmarketing #marketing #socialmediamarketing #seo #searchengineoptimization #digitalmarketing2021 #seotips #tips

This week on #Unbottleneck, we caught up with long time friend, Warren Whitlock, to discuss the best ways to navigate a successful social media plan for your business or brand. Featured in this episode: The Role Listening Plays on Social Media Social Media Platforms to Focus On... Providing Help to Inspire Trust Quick Tips to Navigate Social Media Listen to the full episode below: https://hubs.la/H0QNWKn0

Happy belated Father’s Day to all the dads(and father figures) out there! We couldn’t do it without you #fathersday

Juneteenth is the latest federal holiday what is it and how do we celebrate it? #Juneteenth #juneteenthcelebration

Visitors who don’t click, don’t convert. Your call to action is the gateway to increasing your conversions on web pages. Without CTA’s, users won’t know how to take action on your site. Start paying attention to the small things on your landing pages, Facebook posts, blog posts, and everywhere on social media where we use a call-to-action because those small things can make a big difference. What other tactics do you use to create your call-to-action buttons that have led... to a higher click rate and more engagement? Share it with us! #cta #calltoaction #socialmedia #webpage #bhfyp #digitalmarketing #blog #seo #conversions #ranking #rankings #google

Search engine optimization takes time and money. You can perform it on your own, yes, but exceptional SEOs are experienced and learned. They’ve spent years implementing SEO strategies, have gained valuable insights from their successes and failures, and have taken the time to review studies and gain insights from other industry experts. If you are interested in taking on SEO on your own, Wiideman offers an SEO Masterclass that will set you up with a foundation of knowledge to... get you started. Registration link below! https://courses.wiideman.com/p/strategic-search-engine-opti

9 words can you find it? We’ve prepared a few Instagram games to kick off your weekend! Post your answers on your IG stories and don’t forget to tag us @wiideman

Join Steve Wiideman and Rand Fishkin for a discussion on entrepreneurship and digital marketing.

AnSEO auditis the process of analyzing how well your web presence relates to best practices.It is a standard procedure that should occur on a regular basis as it is essentially a health check for your website. A well-performed #SEOAudit helps identify changes that will improve the efficiency and visibility of a website. So if you want to get higher Google rankings, above are the actionable steps you can get started with. Is it time for your website to get an SEO health... check? If so, contact our team of SEO experts today! -- #digitalmarketing #seooptimization #searchengineoptimization #website #onpageseo #google #googleranking #backlinks #SEOAudit #seochecklist

If there’s an action you want your audience to take, you can’t just hope. You need aCTAthat shouts it out loud and clear. On a website, a Call to Action is typically a button, a clickable image or a link. It can also be found at the end of a blog post or webpage, but they can appear anywhere on a website, or even within a social media message. That action could be: - Creating an account... - Requesting a quote - Registering for a course - And more! But remember, by being clear about what to expect when they click through, you’ll also reduce your bounce rate. -- #calltoaction #cta #bouncerate #seooptimization #searchengineoptimization #digitalmarketing #digitalmarketingtips #website #webpage #webdevelopment #socialmedia

Today, we honor the legacy of Dr. Martin Luther King Jr. and his commitment to community, freedom, and equality for all. Martin Luther was a Baptist minister who advocated the use of non-violent methods to end racial segregation. He founded the Southern Christian Leadership Conference in 1957 and led the 1963 March on Washington. As a national day of service, this is a chance to empower individuals, strengthen communities, and bridge barriers.... How are you finding ways to serve your community today? Happy MLK Day! #martinlutherking #mlkday #martinlutherkingjr

On this week's episode of Unbottleneck, Steve and Donna Donahue dive into an insightful discussion that highlights best practices for multi-location SEO and getting buy-in for SEO Watch the full episode at: https://hubs.la/H0DX1Cf0.

The meta description summarizes the page’s content. They are like a pitch that convinces the user that the page is exactly what they’re looking for. It should generally inform and interest users with a short, relevant summary of what a particular page is about. But, how do you make meta descriptions SEO friendly? 1. Avoid generic descriptions... 2. Keep it under 160 characters or should be 1 - 2 sentences long 3. Create something click-worthy, not clickbait! 4. Add call-to-action if it’s relevant 5. Include your target keyword where it makes sense Having a compelling meta description entices more people to click on your website in the search results. Do you have any interesting experiences with generating or using meta descriptions? Let us know in the comments below! -- #seo #digitalmarketing #metadescription #ranking #google #searchengineoptimization #tag #contentstrategy #content #socialmediamarketing #socialmedia #keywords #cta

We hope you had an awesome holiday! Unbottleneck is back this week with SEO Experts Steve Wiideman and Alan Bleiweiss joining forces for an insightful discussion about the correlation between website user experience and search engine rankings. Watch the full podcast: https://hubs.la/H0DyFqd0

Couldn't help but share this hilarious tweet we came across! Did you know that #Coronavirus Symptoms has over 5,000,000 search/month? #COVID-19 must have an incredible #SEO team...

Does PPC advertising really work? As one of the most prominent forms of digital marketing, PPC advertising can benefit just about any business. Whether you are a large company or a small business running on a modest marketing budget, there are very few marketing strategies that enable you to reach out to your target audience like PPC. With PPC, you can promote your brand to potential customers at the exact moment that they perform a search.... It enables you to get more website traffic, create brand awareness, brand recognition, and enables you to get the right message to the right people at the right time for your business to gain visibility. -- #ppc #advertising #ads #seooptimization #digitalmarketing #searchengineoptimization #payperclick #advertisingtips #website #rankings #wiideman

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. But any SEO strategy should work hand-in-hand with a basic content strategy: - Know your goal - Know your audience - Know your business... To build your content strategy, set your goals first. What is you are ultimately trying to accomplish? Do you want to increase leads or drive a certain number increase in sales? Document these goals first as this will help you figure out what type of content you want to create and what the calls-to-action should be. The next step is to identify whom you’re targeting with your content. Find out what your audience is struggling with and what content could be created to help answer their questions. Lastly, determine your brand’s unique expertise. Dig deeper and figure out what makes your brand truly unique. Figure out your content tilt by developing a list of potential content topics. Once you’ve got a list of good content topics, it’s time to dive into long-tail keyword research and figure out the best keyword targets around the topics. Like with any SEO work, you will have a lag before you see any result after you’ve created your content and launched it. But be sure to build a report based on your content goals so you can keep track of the performance of your content.If you find that the growth isn’t there after several months, it is a good idea to go back through the content strategy and assess whether you’ve got your tilt right. -- #seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #branding #business #onlinemarketing #marketingdigital #contentmarketing #website #searchengineoptimization #google #advertising #instagram #marketingstrategy #entrepreneur #digitalmarketingagency #ecommerce #webdevelopment #digital #design #marketingtips

Every SEO beginner is bound to commit typical SEO mistakes. That is why it is essential to refine our SEO processes to match best practices. To help you avoid making these mistakes, we put together this list of SEO mistakes to avoid in 2021. We hope that putting things into perspective will help you focus on what really matters and help you avoid investing your time and energy into tactics that won’t bring any results. ... -- #seo #digitalmarketing #marketing #socialmediamarketing #searchengineoptimization

Backlinks are the meat and potatoes of any SEO Strategy. They play an important role in the search engine algorithm, SEO and your overall strategy for growing your website. It may take time and effort to build backlinks to your site, but there are simple ways that you can start building quality backlinks for your website such as; Going after competitors broken links... Creating highly shareable content like how-to posts, why posts, infographic or posts with embedded videos. Writing a guest posts on other relevant and reputable blogs and websites There are also various backlink monitoring tools that can let you monitor your website’s backlinks like SEMRush, and Ahrefs. -- #backlinks #seo #searchengineoptimization #seostrategy #digitalmarketing #digitalmarketingtips #website #contentoptimization #semrush #ahrefs

Slack, a popular workplace communication platform, kicked off the first Monday of 2021 with a major disruption in service as many employees returned to work after the holidays. The company said, All hands are on deck on our end to further investigate. It was not also immediately clear how many Slack’s more than 10 million daily users were affected. Do you think Slack is telling us that we need one more day off? ... -- #slack #digitalmarketing #marketingmemes #meme #work #socialmediamarketing #2021 #firstmondayof2021 #newyear #mondaymood #wfh

Happy New Year! We hope you’ve had a safe and wonderful new year.While 2020 was a challenging for us all, we are grateful and thankful to everyone who supported us and showed us their trust. Let’s make 2021 a great year! Cheers!

One of the most common and popular questions from site owners is How do I get a larger audience to visit my site? Getting traffic to your site without a strategy can be a struggle but with a little hard work, there are plenty of options without spending too much, no matter what type of business you have or the audience you want to reach. ;) Which strategies have you tried? How do you bring in traffic to your sites? Let us know in the comments below!... -- #seo #digitalmarketing #marketing #socialmediamarketing #searchengineoptimization #website #webpage #weboptimization #traffic #rankings

According to Statista, by 2023, approximately 3.43 billion people will be using social networks. Given the expected number of global social media users, it is crucial that businesses focus on new trends, audiences, and their interests. Aim for connection with them and the results will follow! The digital marketing industry is moving fast and there’s no time to stand still.... -- #seo #searchengineoptimization #socialmedia #statista #digitalmarketing #socialmediastrategy #socialmediamarketingtips

Gradually, some conventional marketing techniques may be becoming outdated. However, SEO is here to stay in 2021. Regardless if you’ve invested in SEO earlier, or just starting out, it will remain a major drive of traffic and leads to your website. As SEO is getting more complex, the list above will help you on what to prioritize this 2021! --... #seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #searchengine #seoagency #traffic #website #searchengineoptimization #2021 #digitalmarketingtips See more

Some say, men, some say women. While others are parents, and still others would say, parents-in-law. Whoever they are, the fact that it is Christmas time is worth the daunting moment to shop especially when you are looking for the perfect thing for the most important, yet most-difficult-to-shop individual of your life. Who’s the hardest person to shop for on your Christmas list? Drop them below! ... #Holiday #Christmas #Christmasgifts #christmaseve #Holidays2020 #Christmas2020

The biggest Linkedin mistake you are making is NOT prioritizing Linkedin! If you're looking to get started on a new platform, the best way to do so is take what you are already doing elsewhere and repurpose it for other platforms. Judi finds that it's easier to make content FOR Linkedin, and then making it more casual or fun for Facebook and Instagram. What do you think?... Listen to the full podcast: https://hubs.la/H0C_QMg0

Semantic Search is a large part of search engines’ endeavors delivering high-quality content that matches a searcher’s intent. Search engine, on the other hand, has a better understanding of the user’s search query and has the ability to serve more relevant and personalized SERPs. The exact keywords, as well as phrases, are at times overlooked when considering the idea of the query. And this concept is also known as Semantic Search for SEO. Have you already optimized your content for Semantic SEO? Let us know! #seo #semanticsearch #seotips #searchengineoptimization #digitalmarketing #searchintent

Link building is the process of getting hyperlinks from other websites to your own. It is one of the major factors in how Google ranks web pages. As noted by Google, In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link back to their pages. Question, do you already have SEO link building methods for 2021? Let’s talk about quality link building!... Special shout out to@bibibuzzcom for sharing with us this wonderful content.She will also be on our podcast to talk more about link building in 2021! Thanks again, @bibibuzzcom

For many entrepreneurs, the weekend is just another work day. However, it's essential to balance your professional and personal life even if it's a bit challenging. It's okay to work hard but don't forget to take a break! Remember, Saturdays are meant for a well-deserved rest too. Do you agree or disagree? Share your thoughts down below!... #saturday #tgis #wiideman #digitalmarketing #seo #saturdaygrind #saturdayvibe #marketing

Yesterday we celebrated our end of year party in style! On Google meet with our favorite #uglychristmassweater, just in time for #nationaluglysweaterday. We played some games, enjoyed drinks and food, and had a blast celebrating our biggest wins. While this year was tough, we recognize the hard work and effort this incredible team has dedicated despite the toughest circumstances. ... We love you guys, and can’t wait for 2021!

What does your 2021 #localseo strategy look like? Steve Wiidemand and 6 other Local SEO Experts chime in on Rio SEO's predictions and trends for 2021. Check out the full article below:... https://www.rioseo.com//local-search-trends-ask-the-exper/ See more

What makes a great podcast? Podcasts have never been more popular than they are today. Podcasts are a form of marketing that does not only helps in growing your brand’s audiences but also its credibility. However, did you know that it has never been easy to launch one? If you want to create a successful podcast, we have listed here what we think can be helpful if you are planning to launch your podcast anytime soon. 1. Authenticity - Be raw, real, and transparent as long as w...ithin reason. Let people see you. You don’t have to be perfect. Just be your glorious and imperfect self, and your audience will love you all the more for it. 2. Consistency - creates engagement. When listeners can count on you to provide quality content at regular intervals, it further leads to your credibility in your niche so start developing a consistent plan that works for you. Consistency in your production and release habits will help you demonstrate your reliability to both your audience and potential advertisers as you grow your brand. 3. Ensure and Integrate sound quality - audio quality affects whether listeners believe what they hear.You don’t need to buy an expensive microphone, but better recordings strengthen your message. 4. Social media plays a huge role in content distribution. Once your podcast was already recorded, edited and ready for others to hear, it’s time to think about distribution. You may distribute your podcast through Apple Podcasts, Spotify, or Google Podcasts. Sharing rich media, soundbites, video, images, teasers or anything you can think of can be helpful too! Great content is a waste if your audience doesn’t know it exists! #podcast #seo #contentcreation #socialmedia #socialmediastrategy #digitalmarketing #podcastlife #podcasts #spotify #music #wiideman #unbottleneck

When we say advertising, most of us think of Facebook or Google Ads first. Like any ad platform, LinkedIn has had to create many different ad units to keep pace with their competition. LinkedIn has the option of using video, images, or promoted content ads which enable us to widen our reach, in addition to the lead generation feature that has become common in social ads channels. Like many fast growing companies, we’re always looking for new areas to scale and expand our pipeline marketing efforts. LinkedIn enables us to connect with hard-to-reach business oriented audiences with targeted messaging. Yes, LinkedIn Advertising may be more expensive than other platforms but you'll get what you pay for. #LinkedIn #LinkedInAdvertising #advertising #digitalmarketing #socialmedia #marketing #socialmediamarketing #contentcreation #seo

On December 14, all Google applications suffered a rare outage with users all over the world unable to access any of its related services. The affected services include Gmail, YouTube, and Docs. Google attributed the outage to an internal storage quota issue. Made us realize how much we rely on Google Products like Gmail and Google Calendar. Were you online during the outage? Share your thoughts! #google #gmail #googledocs #youtube #googletrends #trending #digitalmarketing #trends #seo

Change is difficult, but switching jobs is fundamental for both personal and professional growth. Ever wonder switching careers with someone else for a week? What job would it be then and why? Leave a comment down below! We'd love to hear from you #CrazySaturday #saturdays #digitalmarketing #marketing #socialmediamarketing #seo #weekend

Today is #humanrightsday. On the 10th day of December, 1948, the United Nations General Assembly adopted the Universal Declaration of Human Rights (UDHR). Do you know that the UDHR is a milestone document that proclaims the inalienable rights which everyone is entitled to as a human being - regardless of race, color, religion, sex, language, political or other opinion, national or social origin, property, birth or other status?... As for the absence of human dignity, we cannot hope to drive sustainable development. Together, let us re-affirm the importance of human rights in re-building the world we want. Wishing you all a Happy Human Rights Day!

Which one is better? These navigation tools like Google Maps and Apple Maps have changed the way we find places, explore local businesses, and share directions with colleagues and friends. Both of them have a similar purpose but what are some differences in terms of tools and interfaces? While Google Maps might still win in data accuracy and its offline feature, Apple Maps stands out for its Flyover AR simulation and dedication to privacy. Google my business, on the other han...d, allows you to make posts about your business, get unique reviews on the platform. It also allows you to show up on regular google search results where Apple maps do not. And google is used by people on both PC and Mac, so being on Google Maps/GMB is CRUCIAL for your business and shouldn’t be overlooked. Apple is working on something similar right now, but most of its data is being pulled from other resources like Yelp. So regardless of which service you opt for, Apple vs Google divide is still leaning in favor of the world’s best-loved maps provider. #google #apple #map #googlemaps #googlemybusiness #gmb #googlelocalguides #ios #wiideman #mobile #digitalmarketing #digitalmarketingtips #marketing #socialmedia #socialmediamarketing

Are you managing your Yelp profile? This month Emily Washcovick from Yelp joins us on Unbottleneck to discuss how to make the most out of Yelp. #yelp #seo #sem #analytics #google #digitalmarketing #socialmedia #marketingstrategy #unbottleneck #wiideman

Google has something in store for us this holiday season! Every few months, Google releases a core Google algorithm update. It means that your site can do better or worse in the search results. Instead of dreading Google’s algorithm update, it’s better to take it positively, knowing that these updates give you something to point to for you to understand if it was something you changed on your web or something that Google changed with its ranking algorithm. What to do next? Ke...ep an eye on your analytics and rankings. #googleAds #google #googlemybusiness #googlemaps #googlereviews #googlerank #googlealgorithm #seo #digitalmarketing #googleanalytics

And on Saturdays, we relax We have listed few nice describing words that define your personality. Pick the ones that suit you. #wiideman #seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #saturdays

Our podcast Unbottleneck has launched! We’re so excited to share advice from our very firsts guests... Including: Rand Fishkin, Judi Fox, Gil Nevo, Jim Boykin, Alan Bleiweiss and MORE. Tune in to the weekly show for incredible industry interviews, tips, and other resources. ... Unbottleneck is available on Spotify, Google Podcasts and Apple Podcasts. Link in Bio!

The hashtag or pound symbol on your keyboard - was initially used to mark numbers. Now, we see them everywhere around the web and the use of it and its effectiveness has grown over the years. But how can we use hashtags effectively? 1. Use Hashtags to attract new customers and grow online presence 2. Hashtags make your content easier to find 3. Hashtags encourage audience interactions... Additionally, make sure that your hashtags are concise, conversional, and unique. Hashtags are important so don’t limit yourself by using hashtags and waiting for people to come for you. Instead of using them as a self-promotion tool, use them to engage with your audience as well. Sooner or later, you will have people promoting for you. #hashtag #seo #digitalmarketingtips #marketing #contentoptimization #contentmarketing #thursdaytip #wiideman

SEO or PPC? SEO: Helps you show up ORGANICALLY in Google or other search engines. PPC or Pay Per Click: Paid advertising that guarantees you a position at the top of the search engine.... It might take several weeks or months before you start seeing results with SEO. PPC, on the other hand, will cost a lot of money but will deliver instant results. Using SEO and paid advertising together may give you the best chance of bringing traffic to your site in the short term, and enhance your business’s presence online for long-term success. #seo #ppc #searchengineoptimization #payperclick #advertising #digitalmarketing #contentmarketing #google #branding

Off-page SEO covers all SEO tactics that take place outside of your own website. If you want to rank your site on Google and increase your brand’s visibility and organic search traffic, you need to be looking beyond your own site. As off-page includes all activities carried out away from your own website, we break it down under three umbrellas that is interesting and immediately useful; Brand Audience Content... SEO success comes from building a brand, interacting with your audience and providing them strong content which can truly make a real difference upon your brand’s online presence. #seo #offpage #offpageseo #searchengineoptimization #brand #content #audience #digitalmarketing

A long well-deserved Thanksgiving break is over. Don't dread the Monday blues... Monday, let's do this! #monday #motivation #mood #mondayblues #thanksgiving #wiideman

Some of the most popular pages on the web are created as beginner guides, advanced guides, or definitive guides. The goal is to have the most thorough page with custom images and graphics. The more complete your post, the more time someone will spend on your site and the less someone will visit your page and bounce away. #wiideman #website #pagerank #bouncerate #digital #digitalmarketing #websitedesign #webpage #seo #searchengine

Happy Thanksgiving! We are thankful for our incredible team, our families, our clients, and the delicious meal we’re going to devour tonight. Vote for your favorite pie in the comments! ... #thanksgiving #thanksgivingday #thanksgiving2020 #wiideman

SEO is not a one and done deal. The practice of optimizing your website’s content is a constant act of testing and experimenting different methods and pivoting efforts when and where it is appropriate. The idea of SEO is to always be on the offense. Think about it like this if you build it (and keep building), they will come. #seo #seooptimization #digitalmarketing #wiideman #contentoptimization #website #search #result #web #searchengineoptimization #user

User Engagement is essential for your website and any professional in the industry will tell you so. Without searchers coming to your sites and taking actions, chances are the site’s search rankings will plummet in the SERPs. To drive quality traffic to your website, implement these user-engagement tips and tricks which is the key to the success of your optimization strategy for your website; 1. Focus on Website Design Navigation... 2. Make Visitors land on your website by sharing your pieces on platforms that increase your reach 3. Boost your traffic reach 4. Encourage users to engage in different ways #userengagement #website #design #serps #seooptimization #seo #traffic #ranking #google

Earning Google reviews is paramount to your success in local SEO. If a Google user has seven choices that all look appealing, they are likely to choose the result with the best reputation (or a mix of the quantity of reviews and the overall star rating). Enough activity of usersnot selectinga listing can signal the search engines to stop displaying the result altogether. Therefore, growing positive reviews and being awesome at what you do can impact your longevity within search engine results, and vice versa. #google #googleranking #googlereviews #marketing #reviews #googlereviews #digitalmarketing #seo

It’s been a week since @twitter introduced their new stories feature, Fleets. What do you think of the latest update and how does it affect your social media startegy? #socialmediamarketing #digitalmarketing #wiideman #twitter #marketing #seo