USIM

Have you read our new #whitepaper about digital advertising in a cookieless future? #digitaladvertising #cookieless #cookies https://www.theusim.com//digital-advertising-in-a-cookiel/

Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a special awards edition of MEDIA magazine. https://www.mediapost.com//mediapost-all-stars-inducted.ht

We’re thrilled to announce Rob Jayson, EVP, Insights and Analytics, will be featured in the Cross-Media Measurement panel at the virtual Cynopsis Media Measurement and Data Conference taking place on November 17th at 1:15 ET. The Measurement & Data Virtual Experience is Cynopsis’ annual event with hundreds of analysts, researchers and media leaders coming together to discuss how to find and maximize the data you need to tell your brand story. This is an opportunity to engage and learn from experts in the industry. We hope to see you there.

USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality Properties, a leading lodging and hospitality real estate investment trust. USIM will oversee media planning and purchasing efforts for the company’s entertainment brands which include the iconic Grand Ole Opry, Ryman Auditorium, WSM Radio, and Ole Red. https://www.theusim.com//opry-entertainment-group-usim-na/ #AOR #GrandOleOpry #Ryman #OleRed #Nashville #mediaplanning #mediapartner

USIM today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world. As the agency of record for #Sambazon, USIM will lead the company’s comprehensive media strategy to increase brand awareness and strengthen their position as the global leader in the #Açaí industry. #AOR #mediaagency https://www.theusim.com//sambazon-usim-named-media-agency/

Evolving Main Screen TV Viewing - July 2020 Update The July updates to our #survey are in! Review the #whitepaper now and read all about it: https://www.theusim.com//evolving-main-screen-tv-viewing-/

Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured at the MediaPost Data & Programmatic Summit discussing Crunch Fitness's Geo-Targeting Workout. Learn more about how USIM helped Crunch Fitness change its media strategy to navigate through COVID-19. https://www.mediapost.com//crunching-the-map-crunch-fitnes

Has the #Covid19 Crisis Changed Main Screen TV Viewing? The results of our #survey are in! Review the #whitepaper now and read all about it: https://www.theusim.com//how-main-screen-tv-viewing-has-c/

Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist and general data nerd" views the role of data in marketing today. #Adtech #ConnectedTV #mobileads

Every year, our O’Charley’s client (@ocharleysfans) partners with the Folded Flag Foundation, which provides educational scholarships and support grants to the families of our country’s fallen heroes. This year, O’Charley’s converted a section of their headquarters into a music studio to record live performances, which will be streamed on Facebook. There will be a total of six events through the end of the year, and the first is scheduled to be streamed live this Wednesday, J...uly 15, at 8pm EST. The premiere event will feature live performances from Thompson Square, Bobby Tomberlin, and Lance Miller. Provided below is the link to the Facebook Premiere for any music fans interested in tuning in. Please feel free to share this with friends, family, or any music fan who you know would be interested. If anyone doesn’t have Facebook, the premiere will also be streamed live on YouTube as well (link below). Facebook Premiere Link: https://www.facebook.com/157524280952183/posts/3057669410937641/?d=n YouTube Premiere Link https://www.youtube.com/watch?v=nLXKtMyUmWA

Daniel Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MEDIAPOST TV & Video Insider Summit. Learn more about what Daniel Bealey and other #OTT thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux. #programmatic #mediapost #thoughtleadership https://www.mediapost.com//as-ott-surges-in-ad-supported-m

We’re thrilled to announce Rob Jayson will be featured in the OTT Moment panel at the virtual MediaPost Outfront Forum The MediaPost Outfront Forum is where major media buyers on the agency side discuss their near and long term media plans. This annual event brings together the buyers behind the billions to provide insights on the year's Upfront and a look into the future. This forum will have the most influential buyers in the business discuss how they have responded to radi...cally changed market conditions and will hopefully chart the rebound path for the media, marketing, and advertising industries. Our own Rob Jayson, EVP, Insights and Analytics, will be kicking off the OTT Moment panel and will serve as the thought leader on this topic. In this talk, they will discuss how streaming usage soared and drove OTT inventory with it during the months of sheltering in place. They will also address how buyers and planners can make the best use of the channel? And, the opportunities, lessons learned, and permanently changed media habits as the eyeballs venture back outside. This is an opportunity to engage and learn from experts in the industry. We hope to see you there.

In partnership with a Chicago digital vendor, USIM is providing free ad space for two of our clients in support of their philanthropic services during COVID 19. We are helping to support the Chicago Police Foundation and the National Van Lines Move for Hunger campaign. Check out the creative designs currently running on digital screens across Chicago and a few of the webcam photos of the digital screens.

Calling all People Who Can Sew: You Can Help Those on the Front Lines Fight COVID-19 As the shortage of protective equipment for healthcare workers has become more pressing amid the COVID-19 pandemic, some of our own employees are finding ways to help in this unprecedented time. Kyra Vega, Operations Manager, has been using her free time to sew masks that help shield healthcare workers from the virus. To date, Kyra has made over 200 masks and donated them to the Banner Healt...hcare System in the Metro Phoenix area. The fabric masks, made of high-grade tight weave cotton, are designed to be worn over the medical-grade N95 masks and offer an additional level of protection. These homemade masks are not meant to replace the protective N95 masks, but rather to extend the life of N95s as supplies run low. These protective masks are not limited to hospital workers and those on the front lines. These masks can also be distributed to non-medical workers such as cleaning staff, kitchen workers, janitors and supply room staff. Even volunteers who are helping seniors and disabled people with their shopping, light housecleaning and rides to medical appointments are in need of these types of masks. We want to thank the USIM and Patriot Communications employees for engaging in social distancing practices in an effort to curb the spread of coronavirus. However, if you are interested in contributing to something other than staying home and social distancing, Kyra has offered to donate her large stash of fabric and mail out kits to any USIM or Patriot Communication employee willing to participate. If you have the desire to make these essential masks, please reach out to Kyra via email for instructions: [email protected]

Excited to share this article about our partnership with Inscape

Happy #InternationalWomensDay! The USIM is proud to celebrate and empower women today and every day. #EachForEqual #IWD2020 #TheUSIM

"Talent wins games, but teamwork and intelligence win championships" - Michael Jordan Huge #congrats to the USIM team for winning MediaPost Independent Agency of the Year award!! #TheUsim #AgencyOfTheYear #Mediapost