True North Communications

We helped prAna announce a stellar group of ambassadors for 2016. Click through to see how each collection is born from experience. http://new.pitchengine.com//035b37e3-cb36-450e-808b-bad4e3

Congratulations to the new RIDE Triathlon Team Powered by Wattie Ink. Amazing athletes combined with top sponsors will make 2016 an exciting inaugural year. We were thrilled to help Ride Cyclery share the news in this release, now posted to Endurance Sportswire.

We enjoyed learning about "Youth Voice Work" from expert Makeba Jones for this interview on the UC San Diego Extension blog. https://ucsandiegoextension.wordpress.com//new-elementary/

We teamed up with UC San Diego Extension to write this post that helps students navigate their options when it comes to tuition: https://ucsandiegoextension.wordpress.com//managing-your-/

We had a good time writing this one for our friends at Sacred Rides. Is a women's specific MTB right for you? http://www.sacredrides.com//womens-specific-mountain-bikes

Congratulations to Team Ninja on their back-to-back victory at the Kenda Cup! We love to see these athletes do so well, proving that teamwork, talent, and the support of your friends makes all the difference. Proud to support this community as they #ridelikeaninja!

We were inspired to meet with Imperial Beach mayor Serge Dedina to talk about politics and his bi-national non-profit, WiLDCOAST. His profile is in the current issue of UCSD Alumni's Triton Magazine: http://www.alumni.ucsd.edu/s//em/emag-interior-2-col.aspx

We were thrilled to share some thoughts on why our IMBA membership is always up to date.

What to wear? When it comes to bike rides, the question is loaded ... literally. Here is our Sea Otter Classic round up of apparel that looks good, performs well, and holds your stuff. http://reviews.mtbr.com/sea-otter-technical-practical-and-f

We're excited to see more kids' bikes than ever on the market, with thoughtful new geometries and components that make them fun for kids to ride--and inspire them to stick with it. Here are some of the bikes for junior we spotted at the Sea Otter Classic, featuring models from Cleary Bikes, KONA Bikes, Trek Bicycle, COMMENCAL, Specialized Bicycles and Islabikes: http://reviews.mtbr.com/sea-otter-manufacturers-putting-res

Happy Saturday! On our weekends, we love to race mountain bikes. Here is our round up of some worthy steeds we spotted at Sea Otter: http://reviews.mtbr.com/sea-otter-cross-country-race-bike-r

Specialized Bicycles's S-Build program includes its popular Epic in the new "Lean" and "Mean" paint jobs. They caught our eye at Sea Otter, and you can learn more from an S-Works dealer. For us, that's Ride Cyclery. http://reviews.mtbr.com/sea-otter-specialized-shows-off-s-b

We were excited to get a sneak peek at Norco Bicycles's soon-to-come Revolver in full-suspension. Now being raced by its Factory Team, we look forward to seeing this bike available to the public: http://reviews.mtbr.com/sea-otter-coming-soon-norco-revolve