Tratak Media

Client Spotlight // Modern Mystic Shop brings sacred ritual and crystal healing to the collective during this time of uncertainly. Learn how to cast spells of at modernmysticshop.com

Client Spotlight // We are so grateful to contribute to the online growth of One Golden Thread, an incredible for-benefit brand that puts love and intention behind all of the sustainably-made products. Our team wears their face wraps to stay compliant and safe in the office. Grab yours today at onegoldenthread.com

While others contract from the weight of the pandemic, quickly adapt and expand to safeguard your business for years to come. We are dedicated to finding online-first solutions for conscious business owners who want to create a new foundation for growth during this time of change.

Positive user recommendations and ratings are worth their weight in gold for eCommerce stores. User-generated content or UGC builds trust in a way that compelling copy simple can’t because it gives buyers the social proof they need to make an informed purchase decision. We partner with Yotpo’s user-generated content marketing platform to gather, curate, and manage all UGC and leverage content across the buyer’s journey. Yotpo integrates with Google and Facebook so rating and... reviews can be seamlessly integrated with your advertising campaigns. Another huge advantage is Yotpo is optimized for mobile use so reviews and UGC can be captured by mobile shoppers. With U.S consumers spending more than 5 hours daily on their mobile devices and mobile shoppers spending 37% longer on-site, having Yotpo’s signature in-mail review form makes it easy for mobile users to leave UGC. If you are interested in reaping the advantages of paid media with Yotpo integration to increase sales, click the link in our bio to schedule a consultation with a marketing strategist.

Successful Facebook advertising campaigns are made up of a larger ecosystem that consists of four key pieces: 1. The Funnel 2. Creative & Messaging 3. Traffic Quality ... 4. The Offer THE FUNNEL This is a sequence of advertisements that drive traffic to the site in steps. A smooth, quality UX experience is crucial to push the use through the customer journey to a conversion. CREATIVE & MESSAGING Your copy and creative need to directly resonate with your audience on a personal level. People buy with emotion and need to experience a connection to your content to engage. TRAFFIC QUALITY If your audience targeting isn’t properly dialed in, driving traffic will be useless. By understanding, customer personas, and how to effectively target them will determine the success of your campaigns. THE OFFER When your objective is to convert audiences, your offer is the bread and butter. The right offer is key to lower CPAs and increased returns. (Let’s just sayit is the most important piece!)