Traina Design

For the @myriams_hemp packaging, our approach was to focus on the unique identifiers of each product, while maintaining a cohesive and clean design. The end result was a colorful line of bottles and packaging that clearly distinguish Myriam's from their competitors, and help to reflect their approachable, high-quality brand.

@myraims_hemp is a premium hemp & CBD company that is proudly family-owned and operated. The brand's namesake honors their mother, Myriam, who benefited from CBD during her battle with cancer and inspired them to help others seeking similar relief. While working on the brand identity, it was important to build a brand that celebrated Myriam. The Myriam’s logo mark is a nod to her love of butterflies, and the entire brand speaks to the compassion and high-quality products that they serve to their customers.

When designing the packaging for @picturegenetics, the physical interaction with the product was every bit as important as the digital one. So every element was carefully considered to create an unboxing experience that was elegant and intuitive. A simple color-coded system helps differentiate product lines and create a package that is intelligent, efficient and shareable.

Our idea of a "Virtual Happy Hour" is perusing the @BrooklynBrewery website from our phones and dreaming about our next #brooklynsummerale. The mobile version of the site captures everything we love about the bold, clever and image-packed desktop version but can be navigated one-handed with a beer in your other hand. Cheers to that.

Killer packaging is often what tempts us to try a new beer, but how do you know if you made the right choice without tasting it? To help beer lovers make better informed decisions, we created a beer finder tool on the @BrooklynBrewery new website that helps users discover new beers from the Brooklyn family based on their preferences.

How are two researchers using their love of video games and math to save lives? Find out in the latest issue of #discoveries we designed for @ucsdhealth. We felt inspired by the amazing research of Albert Hsaio, PhD and Loki Natarajan, PhD. That inspiration fueled the custom illustration and look & feel of the article With Data This Big. Where are some unique places you look for inspiration and motivation?

We are so proud to share with you this year’s issue of #discoveries for @ucsdhealth. The 2020 issue of Discoveries is available in 3 different covers; showcasing the 3 feature stories in this issue. The fun didn’t stop there each cover features 2 foils, one metallic and one matte. Why 3 covers and 2 foils? Because if you’re going to go big, go REALLY BIG. If ever there was a labor of love, this is it. What do you think of this year's new look?

Did you know there are 60,000 miles of blood vessels in the human body? That is just one of the incredible things we learned from the Bodies of Knowledge article in the latest issue of #discoveries. For this design direction we chose to infuse old-fashioned medical illustrations with vibrant pops of color. Thanks @ucsdhealth for always letting us have fun with these layouts. What are some unbelievable facts you know about the human body?

With the user experience always top of mind, our mobile version of Kinective.com allows members to easily check out the latest class schedule or blog post on how to up their fitness game.

Does anyone else miss the gym as much as we do? Check out the website we designed and developed for @kinectivefitnessclub, a state-of-the-art fitness facility, fully equipped with all-inclusive classes, amenities galore, and a commitment to helping members improve their body, mind and spirit. With emphasis on engaging user experience with clear content flow and hierarchy--browsing this site will get you pumped for the day we can get back to our regular fitness routines.

A suite of custom cups were designed for Java Earth’s brand to add flexibility to the system and a little fun flair. One of the cups features a custom illustrated tropical foliage pattern that is sure to perk some interest.

Java Earth Coffee is a beloved neighborhood coffee shop located in North Pacific Beach. They have been fueling the local community with delicious eats and drinks for the last 10 years. Their business has been booming and they needed a new brand to keep up with their growing demands. Java Earth partnered with us to create an updated identity for them that included a logo, tagline naming, brand packaging, menu board, custom cups, and swag. Check the link in bio for the full blog post.

The new sales brochure for Texture balances clean swiss-inspired minimalist branding, with splashy beautiful photography by the uber talented architecture/interior photographer Chipper Hatter.