ThinkNow

The majority of Hispanics don’t identify with the term LatinX, or worse, find it offensive. See how Hispanics across gender, income, and education levels prefer to describe their ethnicity: https://bit.ly/300Toay #thinknow #newmr #hispanics #latinx #multiculturalmarketing

#Hispanics across #acculturation levels assist members of the "collective" at home and outside the home in purchasing products and services across different price ranges. A recent study shows collective online activity highest in these six categories. MediaPost #consumerpurchasing #shopping

Contracting with the #federalgovernment is a good way for #smallbusinesses to diversify their revenue, so why aren't more participating? We take a closer look at common barriers and misconceptions about doing business with the government. #supplierdiversity #procurement

eMarketer predicts #mobilead spend will accelerate in 2021 and mobile "app clips" will shift how #advertising is conducted for new app installments. MediaPost #marketingstrategy #mobilemarketing

While many companies invest heavily in #multiculturalresearch, selective sampling bias, if not weeded out, can ruin your results. Working with a #marketresearch company skilled at detecting biases is key. #multiculturalconsumers

Cut through the clutter of bad research with these helpful guidelinesyour reputation will thank you: https://bit.ly/2EmEUtQ #thinknow #research #dataquality #surveys #representativesample

Marketers must go beyond transactional #data and connect with #consumers through #empathy, creating differentiation and building trust. Ad Age #marketingdata #brandstrategy

Asians in the U.S. hail from over 40 countries of origin and do not share a common language making understanding the importance of cultural identity mission-critical. #mrx #audiencesegmentation

42% of #consumers want #brands to balance #holiday #ads with acknowledgment of hardships from the #pandemic, study shows. MediaPost#consumerinsights #holidayshopping

Better engage U.S Hispanic audiences with your brand by taking these generational differences into consideration: https://bit.ly/3mtfFXa #thinknow #multiculturalresearch #advertising #marketing

How should brands show up during a crisis? Our consumer survey provides insight into #consumersentiment toward #corporatesocialresponsibility. Slide Share #mrx #consumerbehavior

How has COVID-19 impacted consumer sentiment and purchase behavior on beauty products? We surveyed a representative sample of cosmetic/beauty buyers and the results show a surprising shift in habits. Download the full report here: https://bit.ly/342Xlgf... #thinknow #mrx #consumerinsights #cpg #beautyproducts #cosmetics

Younger #consumers are more likely to spend money on ad-free #streaming subscriptions, raising new hurdles for #advertisers. Mobile Marketer

The psychological impact the pandemic is having on #consumers could linger post-COVID. What marketers need to know now to prepare for the "next" normal. #thinknowconnekt #segmentation #consumerinsights #marketingtrends

Oscar Allain, VP, Group Partner of Cross-Cultural Research at UM Worldwide, joins the #ThinkNow #NewMainstream #podcast to discuss the growing influence of #remixculture and action steps #brands must take to stay relevant among a changing demographic. #multiculturalmarketing

Congratulations We Are Suma on the launch! We're honored to support your mission to close the racial wealth gap in #Latino communities with research.