The Rosales Johnson Agency

Needed a new one for the office, and just in time for late September, October, and November. #teamwork

Let’s call 2020 "The Year of the Curveball." The political landscape is changing monthly. When you did your baseline polling, that environment was significantly different than what we see today. Now, with wildfires burning across California, an evolving pandemic, and regional and local unrest, previously-tested public opinion research may have completely changed. Ballots mail in just 25 days and the only way to know where you stand is to take a measurement today. Find out if ...your strategy is still relevant or needs a complete overhaul. Within 2-3 days, we can field a survey and complete our analysis using Porpoise, our unique, proprietary analytical tool that tracks movement, and give you that strategic competitive advantage to drive it home this November. Time slots will fill up quickly, so call us to get your next tracking poll scheduled. - Tim Rosales [email protected]

#BigNews...A new addition to The Rosales Johnson Agency family! Congratulations to our Digital Media Director Matt Johnson and his wife Nicole on the birth of their daughter - Margot Olivia Johnson born Tuesday at 3:23am. The family is doing great and we are thrilled for Matt & Nicole!

Wishing a very happy Father’s Day to all the dads in the RJA company family - Bereket, Bryan, John, Kurt, Matt, Perry, Tim, Wayne, & Val.

Congratulations to our team member Bereket Kelile and his wife Tsega, as they introduce their baby girl Hebron. Hebron was born Saturday, May 16th and both mother and daughter are doing well. Bereket is Associate Director of Research for our sister company SJR Opinion Research.

Happy birthday to our GREAT team member Ashley McPartlan! And also celebrating her 1-year anniversary with the RJA team!

#HappyMothersDay to moms everywhere, and especially those working moms on our RJA team making magic happen every day! Thank you! Christina Paxton Shawna Schultz Ashley McPartlan

Opinion Research during a national crisis From Val Smith Ph.D: When considering the impact of the crisis related to the corona virus on our ability to conduct opinion research, we think of two things: methodology and measurement.... METHODOLOGY Good time to do research MEASUREMENT May or may not be a good time Let’s discussion the situation... From a methodological standpoint, it might be an ideal time for an opinion research survey. With many people under shelter in place restrictions the response rates on surveys could be higher regardless of sampling method: online, phone, or hybrid (phone/online). Over the past 20 years, diminished response rate has been arguably the foremost problem facing opinion researchers. This may be an opportunity to temporarily reverse that problem. In terms of measurement, the answer to that question depends on the research objectives and practical considerations. If your research is a one-time study, intended to have durable application, we suggest holding off. If you anticipate additional tracking of parameters, the current context will afford valuable baseline data. This is a good time to establish baseline measurements of public opinion on topics that could be influenced by the COVID-19 crisis. Follow-up surveys over the coming months can form a trend line of key data points to see if the effects are transient or lasting. Another benefit of beginning sampling design and questionnaire drafting now is that you can take advantage of the time to craft the right instrument. Often, surveys get rushed into the field with inadequate time to prepare for effective data collection. If you only have a budget to take one shot at research, then you probably should hold off entering the field. Ultimately, we are always happy to have a conversation and walk through your situation. Val Smith PhD. Director of Research SJR Opinion Research - a division of The Rosales Johnson Agency

Proud to be on the Ted Howze team. A great example of shifting a campaign to one of compassion and relief. #TeamTed

Congratulations to our client Esther Joy King for her BIG win tonight in the Illinois 17th Primary Election. Grateful to be part of #TeamEsther! Hats off to our digital wizards Matt Johnson & Ashley McPartlan for their great work.

Congratulations to our clients Ted Howze, Suzette Martinez Valladares, and Robert Rickman on their big top two finishes last night!

A wonderful #HappyNewYear2020 message from one of our tremendous clients. Happy New Year everyone from the team at the Rosales Johnson Agency!

The new cards are in and getting in the mail soon! Merry Christmas and Happy New Year from all of us!