The L.A. Office

Ahead of #GivingTuesday in a year like no other, The LAST CALL is honored to present marketers with brand partnerships, entertainment promotions, & marketing integrations that show off how non-profits align, activate, and enhance partnerships with a slew of varied companies, allowing you to discover opportunities for promotions with non-profits. https://bit.ly/GivingTuesday2020_LCN

BIG day for news in the brand and entertainment marketing worldcatch up on all of it with a quick scroll through The Last Call (http://lastcall.news/).

Three powerhouses come together TOMORROW to celebrate World of Warcraft! Love this partnership between HyperX, Blizzard and Twitch!!

Loving the innovation heregreat job to the Fred Segal team!

Congrats to our friends at PlayMonster Fun! Looking forward to some Thanksgiving laughs with THINGS!

Kellogg's You know the brands, now get the insights! On Thursday, September 17th, Zion Doran, Senior Director of Integrated Promotions, will discuss how Kellogg's brings partnerships to life for their brands at retail, primarily through creative and powerful activations. Industry Insights at Home is open to all executives involved in the promotion marketing business. RSVP to join: https://marketingpartnerships.com/events #cpg #cpginsights #cpgretail #retail #food #kelloggs #retailpartnerships #brands #brandpartnerships #marketing #marketingpartnerships #strategy #cpgpartnerships #insights #LAOinsights #brandstrategy #entertainmentmarketing #partnershipmarketing #brandedcontent #marketingstrategy #integratedmarketing #marketingevents #brandedentertainment ZO Productions

Insights on retail's new normal presented by Brookfield Properties Retail (over 170 retail locations spanning 43 states & over 150 million sq. feet of retail space)! On Thursday, September 10th, Meredith Darnall, SVP of Business Intelligence and Strategy Retail, will discuss how successful retailers quickly pivoted their operations to meet the evolving needs of consumers and how Brookfield is driving success for their brand partners. RSVP to join: https://marketingpartnerships.com/events #malls #brandpartnerships #retail #retailapocalypse #retailindustry #retailinnovation #brickandmortar #partnerships #customerexperience #omnichannel #marketing #retailers #ecommerce #brand #strategy #innovation

From his start at LEGO to Chief Fun Monster at PlayMonster Fun, hear how Scott Flynn got his start in the toy biz, the biggest project on his plate, how he keeps his ears to the ground of the industry, and lots more in this week’s Member Spotlight: marketingpartnerships.com/spotlight #toys #retail #toyindustry #playmonster #interviews #exclusiveinterview #exclusive #branding #brandpartnership #licensing

From her start as a studio tour guide to her current role as Director of Global Partnerships and Consumer Products at Lionsgate, Siera Jones processes a unique, 360-degree view of the theatrical industry. Now working on brand partnerships for Lionsgate’s’ upcoming slate, hear about how she got to where she is, what she’s working on now, and more is this week’s Member Spotlight, only on Marketing Partnerships: https://bit.ly/MP_Spotlight #liongate #marketingpartnerships #interview #exclusive #brandpartnerships #moviepartnerships #theatrical #theatricalpartnerships #entertainmentmarketing #entertainmentpartnerships #spotlight #memberspotlight

Twitch is the world's leading live streaming platform with a highly engaged audience that presents a slew of opportunities for brands, entertainment companies, and nonprofits alike. On Thursday, August 20th at 4pm ET-1pm PT, hear from M. Chad De Luca, Director of Twitch Properties, as he discusses the platform, presents examples of partnerships, and talks about ways to harness the reach of Twitch for your marketing campaigns. RSVP for free for the session: https://bit.ly/MP_I...IHEvent #twitch #gaming #livestreaming #gamestreaming #streaming #streamingmedia #games #broadcasting #marketing #marketingpartner #partnershipmarketing #partnerships #brandactivation #brandingandmarketing #brandawareness #brandmarketing #brandedcontent #brandedentertainment #brandactivations #brandstrategy #entertainmentmarketing #marketingpartnerships #marketingevents #marketingandadvertising ZO Productions

We're really excited for this session on such a unique technology for marketers. Join us tomorrow, July 30th at 1pm PT/4pm ET: https://marketingpartnerships.com/events

VR is transforming marketing campaigns find out how when Joanna Popper, Global Head of Virtual Reality for Location Based Entertainment at @HP, talks about how VR is creating engaging experiences. Gain an understanding of how to take advantage of this technology to bring excitement to your activations. Join us Thursday, July 30th at 1pm PT/4pm ETRSVP for this session here: https://bit.ly/MP_IIHEvent

Join us next Thursday, July 16th for an Industry Insights at Home event featuring T-Mobile! RSVP for this free session: https://bit.ly/MP_IIHEvent

Discover what TikTok can do for your brand or entertainment property this Thursday, June 18th! Hear from Michael Modon, TikTok's Director of Global Business Development, as he takes over our 8th Industry Insights at Home session. With limited spots remaining, RSVP for free here: https://bit.ly/IIH_TikTok_RSVP #entertainmentmarketing #entertainmentpartnerships #brandstrategy #brandpartnerships #marketingevent #MarketingPartnerships #brandedcontent #brandedentertainment #partnershipmarketing #marketingstrategy #TikTok #socialnetworking #LAOInsights #tiktok #socialmedia #video #videocontent #influencers #influencermarketing

The $100 billion fitness industry was one of the hardest hit by COVID-19 and the entire sector had to immediately pivot from physical gyms to home equipment to virtual workouts. Planet Fitness took this time to reconnect with their members while adapting for the post-COVID world. Hear from VP of National Marketing Jamie Medeiros about the state of the industry, as well as promotional partnership opportunities with the brand. Join us Thursday, June 11th at 1pm PST4pm EST: htt...ps://bit.ly/IIH_LAO #StayHome #StaySafe #StayConnected #fitness #fitnessbusiness #gyms #workout #LAOInsights #exclusive #series #events #virtualevents #marketing #marketingleaders #marketingestrategies #virtualconference #networkingevents #networking #insights #insightsdiscovery #webinar

From her start soliciting alumni donations to National Chief Development Officer at the American Lung Association, hear about how Sue Swan turned losing one partner to gaining two, ALA's most engaging partnership & more in this week's Member Spotlight: https://bit.ly/MP_Spotlight #americanlungassociation #marketingpartnerships #ala #interview #exclusive #causemarketing #nonprofitmarketing #nonprofits #nonprofitleadership #nonprofitsorganizations #nonprofitdevelopment #nonprofitlife #spotlight #memberspotlight