Digital Marketing, Inc.

Where Did the Money Go? A lot of times in advertising, it is difficult to know exactly how effectively your money is being spent. With Google AdWords, we can make sure you’re not only reaching the right audience, but you know exactly how far your reach has grown. We love introducing our clients to new customers, and we have the tools to work for you! Give us a call today to learn more.

Make the Most of Your Ads By Choosing Your Audience Building a following on Facebook takes a huge amount of time and effort, and after all that, your posts can still get lost in the shuffle! Using Facebook Ads you get to build your perfect audience by location, age, gender, and interest. You can also use your Facebook ad to send people directly to your website. ... Do you want your business to be visible to your target audience? Visit our website at http://www.theimgweb.com for help getting started

Are you using Facebook to spread the word out about your business? Facebook leads the social media popularity race used by 94% of survey respondents according to a Social Media Marketing Industry Report by Social Media Examiner. Are you active on Facebook? Do you have a business page like this one?... Let me know by leaving me a message. Israel Farrer

Build Your Online Business Reputation with Reputation Marketing If you have a business, then you probably understand how important your reputation is. As you know, many online review sites have popped up over the years like Yelp, Angie’s List, Foursquare, and more.... These sites are hugely popular in more ways than one and are usually at the top of the search engines with your business name. There could be reviews on your company out there that you don’t know about. That is why it’s very important to have a reputation marketing strategy in place. This is about building your business brand and your reputation after all. Big companies such as Amazon and eBay keep more customers longer because they are constantly working on their reputation online. They know that customer retention is key to long-term profitability. Does your business have a solid strategy on reputation marketing? Want to know where to start? Here at Interactive Media Group, we can show you what review sites you should be using, and help you build your company's online reputation which will bring you more clients and customers. Contact us now. Israel Farrer http://www.theimgweb.com

Digital marketing campaigns... how long should I expect to wait before seeing results? This is a frequently asked question. It depends on what you are looking to accomplish! Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). If your vision is for longer-term gains then consider search engine optimization (SEO). A comprehensive and thorough SEO campaign will start to yield results after a few months. We can help you with a cohesive strategy both for short and long term success. Visit our website to learn more about our marketing audit and blueprint consulting services: http://www.theimgweb.com.

5 facts about Digital Marketing that you should know! 1. The average person now spends more time browsing online than watching TV or reading newspapers! 2. 93% of buyers are influenced by comments on Social Media!... 3. Buyers are 70% more likely to buy if they are retargeted 4. By 2019 72% of all Digital Marketing spend will be for mobile devices 5. 4 times as many customers would rather watch a video about your services than read about your business. Visit our website to know more how to take advantage of these trends: http://www.theimgweb.com

Digital Marketing Mistakes to Avoid at All Costs Are you new to PPC and other kinds of digital advertising? We at Interactive Media Group have hundreds of PPC campaigns under our belts. Let our experience help you! Here are some common mistakes to avoid: 1. Taking a "Do-it-all" Approach. PPC campaigns are complex, and going too broad can cost your business. Instead, start with small, focused campaigns designed to meet your most important goal.... 2. Failure to Identify a Realistic Budget. Set a budget cap to start, and realize that your first couple campaigns might not be profitable. 3. Having Unrealistic Expectations. The first few weeks of a new PPC campaign may be discouraging, but try to think of it as a learning process. If you continue to evaluate, you’ll find what works well and what doesn’t. We’re here to help! Contact us for more info.

Promoting Positivity at all Times Did you know that 80 percent of all customers change their mind before making a purchase because of a bad review? Bad reviews can create a poor reputation and a loss of revenue. With a world as connected as ours, it makes it imperative to respond to these reviews carefully and thoughtfully.... Most importantly, never reply with a hot head. If a negative review makes you angry or upset, take a few moments to step back and cool down. Your first job is to identify authentic negative reviews. If the review is obviously posted by someone trolling, the best move is to ignore it. How can you tell? If it’s excessively inflammatory, profanity-laden or unintelligible, it is probably not a true complaint. For those customers who have truly had a bad experience, you should first acknowledge and apologize. Then, examine the situation to see if there is a way to put a positive spin on the company, whether it’s by making it right or by promising better in the future. Finally, be sure to thank the reviewer, even if it’s negative, and then be sure to follow through on your promise. You definitely do not want them to come back with a second bad review. How do you handle bad reviews? Let us a know by leaving a comment below!

Don’t be Afraid to Let Your Customers Speak for You Reputation Marketing is a type of marketing where the voice of the customer is the central focus. In contrast, other digital marketing strategies generally consists of promoting and communicating what is good about your brand online from your perspective. Reputation Marketing lets the narrative come from your happy customers. ... Need to learn more? Contact us at [email protected]

Get More Customers! Make Sure your Website is Mapped Out Along the Customer’s Journey Every visitor to your site could be on any of these buying stages: Awareness, Interest, Desire, and Action. Does your website’s navigation and content address all of these?... Some sites concentrate on the ‘Awareness’ and ‘Interest’ stage without signaling visitors toward a purchase while others focus more on the ‘Action’ stage without providing sufficient information. There’s no telling how long they stay in one stage before jumping to the next. Sometimes, the progress takes months, and sometimes the jump is nearly instantaneous. Here at Interactive Media Group, we walk the extra mile to ensure that your website speaks to your visitor relative to their stage in the buying process. Israel Farrer http://www.theimgweb.com

Explore Your Digital Advertising Platform Options Are you interested in investing in online advertising, but overwhelmed by the options? Need help finding the platform that’s right for your business? We can help! There are three major categories of platforms: search, display, and social. Social media platforms like Facebook, LinkedIn, and Twitter get your ads in front of their millions of users.... Search platforms like Google AdWords and Bing Ads commonly use a CPC (cost-per-click) pricing model and are triggered by search queries on their respective search engines. Display platforms like Google’s DoubleClickMedia and Yahoo’s BrightRoll give you ad placements in their network of publishers with a cost-per-thousand-views or CPM pricing model. It’s important to do your research and test each platform to discover what works best for your business. Need help? Contact us at [email protected] today.

How do blog sites benefit my business? A blog site is simply an online daily journal that allows you to connect with your customers in an informal way. Here are 5 reasons why a Blog site would help grow your business:... 1. Companies that post upwards of 20 times or more per month see five times as much traffic as opposed to those who blog less than five times a month or less. (Source: Hubspot http://cdn2.hubspot.net//lead-generation-lessons-from-4000) 2. Blogs that are updated regularly let your client know that you are a healthy, successful and busy brand! 3. Sixty-three percent of U.S. consumers online said they made a purchase as a direct result of reading a blogger's recommendation. (Factbrowser) 4. Small businesses that blog experience upwards of 120% more leads than those small businesses that do not blog. (Source: ThinkCreative http://www.thinkcreativedigital.com//Increase-Lead-Generat) 5. Blogging can actually improve your page ranking so more new customers can find you.

What is SEO? Search Engine Optimization is the process of increasing the quantity and quality of traffic/visits to your website via natural/organic searches. So should you be using SEO? How would your business benefit? Would it make any difference? Consider these facts:... 1. 58% of customers search for local businesses every day. 2. 89% search for local business at least once a week or more. Is your business address appearing in front of your local customers? 3. 86% of local customers look up a local business on Google maps. Are you listed there? 4. 76% of local searches result in a phone call. 5. A massive 72% of customers who did a local search for a business visited a store within 5 miles of their home. Will you be one of them?