Stretch Synergy

Interesting read as we all try to figure out how to get content in front of the people that matter to our brands.

"2017 was the first year in which smartphone unit shipments didn’t grow at all. As more of the world become smartphone owners, growth has been harder and harder to come by. The same goes for internet user growth, which rose 7 percent in 2017, down from 12 percent the year before. With more than half the world online, there are fewer people left to connect." - Recode

"There are tremendous advantages to employing digital marketing for the promotion of your business, but just like most things in life, digital marketing also has its cons. Before opting to utilize digital marketing for your business it is essential you fully understand everything there is to know about digital marketing; pros and cons, strength and weakness etc." - Michael J. Schiemer

"The functionality was first seen in testing back in February, and as we said at the time, it’s an interesting, though not overly ground-breaking option. As noted by TechCrunch, many people have been sharing screenshots of posts anyway, so formalizing the process with an official option doesn’t add a heap functionally, but it does provide another way for users to create Stories content, and generate engagement around Instagram posts." - Social Media Today

"Almost every business invested both time and money in social media. Still, there are many companies found skeptical and reluctant to invest in social media." - Ja Directives