Strategic Vision

Crispin Beale, ESOMAR Representative for the UK, Senior Strategic Advisor, mTab, continues his Seven Deadly Sins of Customer Motivation Series. Strategic Vision President, Alexander Edwards, lends his expertise, as Crispin discusses the sin of Assumption We have seen many organizations notice that in some aspects their product is behind their competitors. This can be in any aspect from the smell of shampoo to cleaning power of kitchen supplies to comfort in living room fur...niture. Essentially, the organization sees that they are behind in one aspect more than another so they try to fix that aspect even if the aspect has nothing to do with customer motivation on that attribute. Alexander Edwards, President - Strategic Vision Read the full article here: https://www.researchworld.com/assumption-one-of-the-seven-/ @strategicvision_ig #strategicvision #sevendeadlysins #assumption

In the news once again , Alexander Edwards, President of Strategic Vision explains: In this article the CEO of mTAB is talking about the 7-Research Sins. He asked if I would contribute and I talked about not measuring just satisfaction, but instead research methods should use the natural language of consumers to determine what they love. Stop measuring satisfaction and measure experience. To make the point simple most research starts by asking the wrong questions using la...nguage that is not natural to the respondent. For example, we ask if customers are satisfied with a product or service and pretend that this is connected to advocacy, conquest and loyalty. However, for those things that customers are truly dedicated to, they talk about why they love the product or service. Read the full article here: https://www.researchworld.com/ignorance-one-of-the-seven-d/ @strategicvision_ig @triniandr #mtab #language #satisfaction #experiences

Strategic Vision and President Alexander Edwards are back in the news again...this time in the Wall Street Journal. From Alexander, The article covers how product reveals in the current COVID environment has created change in how consumers are seeking information and ultimately shopping. We essentially share that it is the things that go right and creating an interactive environment that people can love that will lead to such successes. While some virtual reveals may not h...ave all of the emotional excitement that is desired, consumers will forgive them this year as we all understand the changes that have come with COVID. Without a crowd, it will be hard to capture the same kind of emotion, marketing experts caution. You turn on an HBO comedy special, there’s always an audience because it adds something to thatand consumers want to see that, whether they’re voting for a president, whether they’re looking at what their tech is going to be, Alexander Edwards, president of consumer research firm Strategic Vision, said. It is tough for brands which have often formed marketing plans for a new product one or two years in advance. But Mr. Edwards, the brand specialist who has conducted consumer surveys to learn about buyer mind-set around Covid-19, said there is some room for missteps this year. In the pandemic, we have our consumers that are willing to be a little bit forgiving, he said. Everybody understands what’s going on. @strategicvision_ig @triniandr @apple #apple #covid #virtualreveal #

Strategic Vision is back in news as President Alexander Edwards talks about the mind of the consumer and the electric truck market. Of new full-size pickup owners, 68% use theirs for recreational towing and 92% for carrying large items at least once a year, according to a survey of 30,000 truck owners from California-based automotive research consulting firm Strategic Vision. "They have to be getting the same idea with a truck in the towing, ruggedness or capability of it,..." said Alexander Edwards, Strategic Vision's president. "It has to feel like a truck, behave like a truck and do better than a truck because of the electrification. If it does that, there's one in 15 (truck owners) that will go and check out it." Click the link below to go to the full article. https://www.detroitnews.com//tesla-gm-ford-lor/5654914002/ @triniandr @strategicvision_ig @jamesroyceedwards #rivian #fordtrucks #gmtrucks #electrictruck #itselectric

San Diego, California: For the first time, Strategic Vision (SV) announces the results of its Brand Equity Index (BEI). BEI provides critical insights into an automotive brand's health and the potential power with new-vehicle buyers, both explaining current sales and predicting future success. This exciting new index comes from the consumer's voice, both among brand owners and owners of competitive brands. Read the full article! https://www.strategicvision.com//genesis-more-refined-than @genesis_usa #genesis #brandequityindex #brand #equity #auto #futuresuccess

Your ownership experience with your New Highlander is very valuable. Love It? Hate it? What would you do differently? We want to know! If you bought a Toyota Highlander in 2019 or 2020, Grab your VIN #, take our 20 min survey and you’ll receive $20 from us upon completion. You’ll also be entered to win $10,000 and other cash prizes. We will also donate a portion of a separate $10,000 to your favorite charity. Go to highlander.strategicvision.com or click the link in our bio ...to participate. Please share this with anyone who you think might like to give their opinions. Every survey is carefully reviewed and considered and will have an impact on the future of the brand. highlander.strategicvision.com #highlander @toyotahighlander #toyotahighlander @mirage.the.highlander #2020highlander #toyotahighlander2020 #toyotahighlander2019 @toyota_highlander @toyotahigh #2019highlander @highlander_owners_club @toyotahighlander_xle @toyota_highlander_club @toyota_highlander_buyer #toyota #highlanderowners #toyotahighlanderhybrid2019 #toyotahighlanderhybrid #toyotahighlanderhybridlimited #toyotahighlandersport #toyotahighlandersportedition #toyotahighlandersportpremium #toyotahighlandersportawd #toyotahighlandersport2019 #toyotahighlanders #toyotahighlandersuv

President of Strategic Vision, Alexander Edwards, is in the news again, this time explaining the motivation behind why people buy Sport Utility Coupes. More than anything, buyers of these Mercedes SUCs want to look good while in their vehicle, and have it stand out from others, says Alexander Edwards, the president of Strategic Vision. They even see the vehicle as an extension of themselves, sort of like a gamer who sees their online avatar as an extension of who they are.... So, in addition to representing themselves, they want the vehicle to represent their success. @triniandr @jamesroyceedwards @mercedesbenz @autoblog #suc #marketresearch #valuecenteteredresearch #motivation #freedom #identity #extentionofself #mercedes #autoblog https://www.autoblog.com//23/why-sucs-sport-utility-coupe/

Your ownership experience with your New Porsche is very valuable. Love It? Hate it? What would you do differently? We want to know. If you bought a Porsche in 2019 or 2020, Grab your VIN #, take our 20 min survey and you’ll receive $25 from us upon completion. You’ll also be entered to win $10,000 and we will donate to your favorite charity. Go to porsche.strategicvision.com or click the link in our bio! Please share this with anyone who you think might like to give their... input. Every survey is carefully reviewed and considered. Strategic Vision Porsche Porsche 964 Club PorscheclubCA Porsche__Love Porsche Owner Porsche Motorsport @porschemotorsportnorthamerica #porschecalifornia @porscheclublosangeles #porschearizona @porschechandler @porschechicago #porschechicago #porscheowner #porscheownersclub #porschechicago #porschelover #porschenevada #porscheclubamerica #porscheowners #porscheclub See more

Your Tesla ownership experience is very valuable. Love It? Hate it? What would you do differently? We want to know. Grab your VIN #, take our 20 min survey and we’ll donate to the charity of your choice. You’ll also be entered into our sweepstakes with multiple winners and a grand prize of $10,000. Go to tesla.strategicvision.com or click the link in our bio! Please share this with anyone who you think might like to give their input. Every survey is carefully reviewed and ...considered. @strategicvision_ig @teslamotors @teslaownersworld @tesla_official @teslamotorsclub @teslasandiego @teslaownerssv @teslaforlife @sandiegotesla @everythingtesla @the_tesla_enthusiast #teslamodels #teslalife #teslaowner #teslaclub @tesla.cars.club @teslanewyork #tesla #teslamotors #teslamodels #teslacalifornia #teslaowner #teslaclub #teslacar #teslaowners #teslafamily#teslamodel3 #teslamodely See more

Have a Tesla? Ever wanted to tell Tesla what you think about it? Love it? Hate it? What would you change about it? Now’s your chance. Just grab your VIN # and take our 20 min Tesla survey and you’ll be automatically entered to win $10,000. You’ll also be able to pick a charity of your choice to which a donation will be made. Your voice is important and every survey is carefully read and considered. Just click the link in the bio for more! Please share with anyone who m...ight like to lend their voice. Tesla TeslaOwners TeslaOwner TeslaClubLA @teslaforlife @tesla_model_3 @teslamodel3nyc #tesla #teslamodel3 #teslaowner #teslaowners #teslamodelx #teslamotorsclub #teslacalifornia #teslasandiego #teslanewyork #teslaowner See more

Strategic Vision’s President, Alexander Edwards, sheds light on truck owners and what they desire in the Electric age. Every year, automotive research and consulting firm Strategic Vision asks 250,000 people why they buy cars. Private truck owners, almost 90% male (pdf), are as image conscious as an Instagram influencer. When it comes to using pickups for their intended purpose, 75% of non-business truck owners say they never drive off-road or tow loads, or do so just once p...er year. The ability to outperform others, to look good while driving, to present a tough image, to have their car act as an extension of their personality, and to stand out in a crowd, are the top attributes sought out by truck buyers, Strategic Vision’s president Alexander Edwards told The Drive. @qz @strategicvision_ig @triniandr @jamesroyceedwards #trucks #truckowners #electrictruck #offroading https://www.google.com/url

Strategic Vision’s President, Alexander Edwards, was interviewed by GQ about SV’s incomparable predictive capability in the automotive industry. A link to the full article is below, and is well worth the read. Comment and let us know what you think. Alexander Edwards James Royce Edwards #gq #predictive #capability #autoindustry #crossover #vehicles #future_aviators https://www.gq.com/story/6-cars-that-believe-more-is-more

Strategic Vision is thrilled to announce the opening of its first offices in India, continuing its global growth strategy to provide insights on consumer decision-making, advocacy, conquest, and loyalty through ValueCentered psychology. Led by Ravindra Kondagunta, Strategic Vision India will be headquartered in Hyderabad, and offer the full suite of SV USA's survey and research methodologies to power consumer insights and advisory services in the region. For further informat...ion or interview requests please contact Ravi Kondagunta or Alexander Edwards at (858) 576-7141, or visit our website at www.strategicvision.com. Read the full press release here: https://www.strategicvision.com//strategic-vision-announce @strategicvision_ig @triniandr @jamesroyceedwards #india #strategicvision #research #values #decisionmaking #strategy #globalbusiness #growth #advocacy #hyderabad #methodology