SteelHouse

A diverse suite of creative assets not only produces enough variety to freshen up your campaigns - it’s also an invaluable testing tool. Learn how to put your #ConnectedTV creative to the test with this best practice guide. https://bit.ly/2GwgVJO #DigitalAdvertising #DigitalMarketing

#D2C brands have embraced #ConnectedTV advertising with open arms, but when retail giant Banana Republic announced its first foray in TV after 15 years it signalled to big brands its reputation as a direct-response power player. https://bit.ly/2TJHGh0 #DigitalAdvertising

This week in the marketing world, news sources covered everything from the rise of Roku to the fall of Quibi. Here are the headlines that caught our eye: https://bit.ly/35JQ9q0

TikTok is on the way up as the next big thing #SocialMedia platform. While it's best known for its scroll-stopping micro-videos, how does it prove itself as a #PerformanceMarketing channel? https://bit.ly/3oz4Dl6 #DigitalMarketing

If you’ve been seeing a lot about Connected TV advertising but don’t know where to start, we’ve got you covered.

Quibi raised $1.75B with a dream of revolutionizing streaming TV. Just six months later, they’ve shut their doors forever. So what went wrong?

#Ridesharing companies Uber and Lyft are the latest victims of a potential California ruling, which would reclassify drivers as employees. SteelHouse CEO Mark Douglas weighs in on financial news network Cheddar: https://bit.ly/35DUk6C #DigitalMarketing #OnDemandServices

To make it easier to keep on top of the most important stories this week, here are the topics that caught our eye in marketing news. https://bit.ly/3ooGLQW

With the U.S. election just around the corner, many political advertisers are picking up the pace in getting their message out on Connected TV. https://bit.ly/2Hkticx

Whether you're a savvy performance marketer or need a bit of a refresher course - we've already done the legwork for you. Consider this your first stop on #Retargeting best practices, with more to come. https://bit.ly/3mbFafx #DigitalAdvertising #ConnectedTV

As the presidential election looms closer, both candidates are looking for an edge during the final stretch. SteelHouse CEO Mark Douglas weighs in on what could be a key difference makerConnected TVand argues that the candidate who learns to harness its advertising impact will put themselves in a position to win. For more insight: https://bit.ly/3kpgoIA

What can TikTok, Ocean Spray, and a guy riding a skateboard drinking juice teach us about handling viral moments? Plenty.

In the third installment of our Connected TV Misconceptions series, we clear up two of the myths that could be hurting a marketer’s chance to utilize an advertising channel truly worth the time and effort. https://bit.ly/379hswa

B2B marketers have a chance to break out of their usual playbook with Connected TV. Precision targeting, detailed analytics, consistent results - and an unrivaled ad experience - will be the lure to bring more B2B brands onboard. Check out our latest piece in Marketingland.