SEOP

Does your content appear after voice search? Create content around keyphrases that can be intuitively accessed through voice queries. www.SEOP.com

Still using Meta #Keyword tags? Don’t! Google ignores them, and Bing penalizes sites for them. Make sure your keywords are integrated into your description tags and title tags. www.SEOP.com

How much thought do you put in writing your description tags? A well-worded description tag can drive traffic, helping boost your ranking. www.SEOP.com

#SEOP Tip: Can nofollow links help rankings? Yes, because Google doesn’t consistently ignore them. Strategically used, they can increase traffic! www.SEOP.com

#SEOP Tip: Why are outbound links important? When you link to other sites, you signal to search engines that your site is serious about providing useful info. www.SEOP.com

#SEOP Tip Are Meta Keyword tags important? Not really. In fact, some search engines i.e., Bing may penalize websites for including Meta Keyword tags in their HTML headings. If you have Meta Keyword tags in your webpages, removing them may actually improve your rankings.

Is content length really important? Yes and no. While longer content will keep viewers on your page longer (obviously, long content takes more time to read than short content), if that long content is obviously stretched to meet some arbitrary word-count guidelines and doesn’t get to the point, users will click away, raising your bounce rate.

What are outbound links? Outbound links are any links from your website to other websites. While it may seem counter-intuitive to point to other, trusted web properties, it is actually very important for SEO purposes. It tells search engines what your specialty is, and can help direct users to your site. Visit www.SEOP.com to learn more!

What are ranking signals? Ranking signals are all pieces of data that influence search engine rankings. While no search engine reveals all of its ranking signals, quality content, backlinks, responsive web design, page speed, and domain name relevance weigh very heavily in search engine rankings. www.SEOP.com

Considering buying backlinks? Don’t! Link-building is a time-consuming and often frustrating project, so a short-cut is definitely tempting. However, buying links is a direct violation of Google webmaster guidelines because it artificially affects organic search results. Most importantly, it will not result in long-term SEO value. www.SEOP.com to learn more

What is Google’s Disavow Links tool? When low-quality websites that violate Google’s guidelines start linking to your web properties, you can be penalized. Google allows you to reject, or disavow, such spammy websites at domain level. If you’ve used questionable SEO services in the past and are now experiencing reduced rankings, you may want to conduct a purge. Visit www.SEOP.com to learn more.

How do you develop buyer identities? By being specific. Start by recognizing what matters most to your buyers, but don’t settle for vague descriptions, like value, quality, or environmentally-friendly. How exactly will your customers use your products/services, and in what context? What problems personal, professional, social, etc. do they want your services to solve? Optimize your web properties with specific keywords and phrases that your target customer would use for organic search, and provide unique, detailed, useful content that answers their most pertinent questions and gives them a valuable informational resource. www.SEOP.com

Have you considered smart #nativeadvertising? Give your brand a longer reach by creating ad content that aligns with your users’ habits. www.SEOP.com

What is your local profile? Don’t needlessly focus on your national or statewide performance, but pay attention to how successfully you’ve executed your local outreach strategies. How are you doing in your own city/region? Take ownership of your brand’s local identity and business listing on Google. Choose locally relevant keywords. Integrate community issues and events into your social media campaigns. Once you’ve established your brand’s presence in your own neighborhood, you can set your sights on a larger target. www.SEOP.com