Sciential

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I often find myself speaking to eCom Giants that are spending months and months working on the ‘perfect ad creatives’ that they believe will crush it. They finally get them ready to launch, and surprise surprise they FLOP. A lot of money wasted but more importantly so much wasted time.... So what is working right now? There has been a huge shift to user-generated content and really simple user-generated content. Ok, so what does that mean exactly? Videos that are crushing it for our clients and in the eCom space are videos such as: Unboxing Videos Reaction Videos Boomerang Instagram Story Videos Taste Testing Videos Trying Clothes on Videos Applying Makeup Videos iPhone Testimonial Videos with the Product. Product & Brand Experience Review Videos. The focus should now be really organic style video and image ads. The kind of Instagram Stories you would see from your friends. It would almost look and feel like it is an organic Instagram story but actually it’s an ad. The more organic you can make your ads feel the higher they will convert. So get your iPhone out and start filming some videos. Encourage your customers to share their purchases on social media and use that content for ads. Every time someone tags your brand on Instagram, share it to your profile and save the image or video. Use it for Ads. Go look at your ‘Tagged’ photos on Instagram. Often I find really great quality images and photos here. And so many brand owners are missing them. In summary, no need to spend Thousands prepping this high resolution, highly time-consuming videos. Simple and Organic converts. And the best thing about this, it’s so easy to get content for your products. So go out there and get filming! Peace Out. Athens from Sciential PS: If you’re spending $100K a month on ads and want to scale profitably. Click the link below and book in a call so we can chat about your ad account strategy! www.sciential.agency

We're in Politics now!! Brand Intro Promo for John Thomas of The Thomas Guide, FOX News, CNN and KFI Radio John Thomas has been a highly sought-after on-air Television pundit and commentator on CNN, Fox News, MSNBC, Fox 11, NBC, and PBS, and in print in the Wall Street Journal, the New York Times, and Campaigns and Elections magazine. Thomas was an official CNN Political Commentator throughout the 2016 and 2018 cycles and is a well-known Southern California radio pers...onality, providing political analysis in his weekly segment This Week in Trump World on KFI AM 640’s Bill Handel Show. John has been a Chief Strategist for Republican candidates at nearly every level of office across the country, from County Supervisor to District Attorney to U.S. Senator. The Los Angeles Times has called him Billy the Kid of Political Battles for having created some of the most cutting-edge, compelling ads of the 2016 election cycle. John received the Campaign and Elections Magazine Rising Star Award in 2017 for his work as a Republican political strategist for clients across the country. For keen Political insight, visit: thetguide.com A lot of new updates coming soon!

New article covering: What exporting orders and importing them into Facebook as an offline conversion event did Power of responding to comments on ads within minutes does to the algorithm ... Priming the mindset well in advance (and how long it takes) METHODS formula