Samba TV

2.4M US households watched The Tomorrow War on Amazon Prime Video during its first weekend on the platform. 301k UK and 180k German households also watched. Dig deeper into the data here: https://bit.ly/3yrDXqC (via Deadline Hollywood) #TheTomorrowWar #ChrisPratt #AmazonPrimeVideo #SambaTVInsights

567k US households watched crime thriller No Sudden Move on HBO Max over the weekend of its release. Of the 25 largest DMAs, Detroit (where the film is set) tuned in at a higher rate (+116%) compared to the US overall. Source: Samba TV Data (July 1-5, 2021) #NoSuddenMove #HBOMax #SambaTVInsights

Fireworks are great and all, but have you ever watched a movie in air conditioning? Which streaming release are you watching over the weekend? The Tomorrow War (Prime Video) Summer of Soul (Hulu) The Boss Baby: Family Business (Peacock)... No Sudden Move (HBO Max) #4thofjulyweekend #movietime #whattowatch

752k US households watched the season finale of Cruel Summer in the week it was released. If you can't wait for season 2, here's what to watch next: If you liked not knowing who to trust, watch Pretty Little Liars. If you liked the 90s setting, watch Little Fires Everywhere. If you liked @olivia_holt’s performance, watch Marvel's Cloak & Dagger.... Source: Samba TV Data (June 15-21, 2021) #CruelSummer #SambaTVInsights #whattowatch

127k US households watched the premiere of RuPaul's Drag Race All Stars 6 during its first weekend streaming on Paramount+. Of the top 25 DMAs, households in Seattle tuned in at a higher rate (+85%) compared to the US overall. #RuPaulsDragRace #DragRaceAllStars #RPDR #SambaTVInsights

247k US households watched the 7th and final season premiere of Bosch during its first weekend streaming on Amazon Prime Video. 119k households watched the series finale that same weekend up 12% from the Season 6 finale. #SambaTVInsights #BoschAmazon #Bosch

Samba TV's State of Viewership Report takes a look at the unprecedented entertainment landscape in 2020's third quarter. Download now for in-depth insights into Election Events, Live Sports, and Cable News - plus a look at movies' shift to direct streaming, linear advertising's rebound, and more: https://hubs.ly/H0yqldL0 #TVRatings #Data #election #MLB #NFL #NBA #cable #streaming #advertising

Did you catch us on CBS This Morning? Take a look at this clip highlighting our data around these two popular releases. https://www.mrctv.org/vid/cbs-morning-touts-new-borat-movie #SambaTVInsights #Borat #Mulan

#ThisisUs tackled some of 2020's biggest issues last night, but still saw 19% less viewership from last season's premiere. In Pittsburgh, where plenty of the creators and cast are from, households over-indexed on viewership by 21% (compared to the U.S. as a whole).

Compared to the rest of the U.S., Hispanic households really came through for this year's Dodgers / Rays face off. To read more about the geographic and demographic viewership patterns of other live sports, check out our new State of Viewership Report: https://hubs.ly/H0yqldL0 #SambaTVInsights #demographics

Are California and Florida #MLB fans at heart? Both the #NBAFinals and the #WorldSeries had a battle to the end between these two states. In 2020, however, MLB took home the gold in viewership.

The #Dodgers clinched the #WorldSeries last night and ended their 32-year title drought. Did viewers tune in to watch? #sambatvinsights #sports #baseball

#MondayNightFootball's #ChicagoBears vs. #LARams drew 6.2M U.S. households to the action. To learn more about the geographic & demographic viewership patterns of the #NFL and other sports, check out our new State of Viewership Report: https://hubs.ly/H0yqldL0 #SambaTVInsights

David Byrne's #AmericanUtopia, directed by #SpikeLee, saw 590k unique U.S. households tune in during the first nine days on @HBO. That's more than 5 times the amount of people who saw the sold-out #Broadway hit live in its first year. The New York DMA over-indexed by 106%, compared to the U.S. as a whole.

#BoratSubsequentMoviefilm opened a day earlier with 1.6M unique U.S. households tuning in between Thursday and Sunday. Households with 25 to 44-year-olds over-indexed as well as males, and Asians. #sambatvinsights

The U.K. was excited for the return of Strictly Come Dancing! 4.6M U.K. households tuned in for the weekend premiere of the live show. #uk #gb #strictlycomedancing #SambaTVInsights

The #NFL is known to steal viewers from other programs, but the #FinalPresidentialDebate secured 3.5x the amount of U.S. households tuning in then those that watched the #eagles vs. #giants #TNF game happening at the same time. #SambaTVInsights #Election2020 #Vote #presidentialdebate

#TheVoice is back for it's 19th season! The first night was down 13% in U.S. household viewership, while the second night was up 6% from last season's premiere. Unsurprisingly, #Tampa households under-indexed heavily last night as they likely tuned into their home team's #WorldSeries Game 1 face-off. #tampabayrays #tampabay

The relaunch of the #gameshow classic #SupermarketSweep with Leslie Jones saw 1.61M U.S. households tune in. Gen X, Millennials, and Gen Z slightly under-indexed in the 2020 premiere - older fans of the show, which originally premiered in the 1960's, tuned in at higher rates for this year's reboot.

Last night's dueling Town Halls drove huge numbers of audiences with 6.9M U.S. households tuning in to #BidenTownHall, up 291% from September's. #TrumpTownHall saw 600K less U.S. households tune in, but was still up 209% from his September Town Hall. #Election2020

Is this year's Award Season in trouble? Last night's #billboardmusicawards saw a 39% decline in U.S. household viewership compared to last year. Check out today's blog on the downward trend of awards shows like the #Emmys, #VMAs, #ACMs, and iHeartAwards for more info. https://samba.tv/tracking-the-downward-trend-of-2020s-awar/