Salt Branding

The recent snowstorms in Texas show just how important #BrandManagement is in a crisis. Read the latest blog from Collette Eccleston, SVP or Behavioral Science at Material, and Ben Gaddis, CEO at T3, a Material Company: https://bit.ly/3bAv4m4

Happy Lunar New Year! LNY is the most celebrated festival for many Asian communities around the world and it symbolizes new beginnings and fresh starts. Did you know, LNY is usually in Jan or Feb and the date changes annually based on the cycle of the moon? The lunar calendar is associated with 12 animal zodiac signs and 2021 is the Year of the Ox! See what LNY means to a few of our Asian Professionals Exchange (APEX) ERG members!

Just a week away, we’re in the home stretch, it’s almost here the end of 2020. Quite literally one for the history books, this year has been one of extreme change and challenge, and we at Salt are just in awe, having observed the incredible human ability to adapt to new situations and solve complex problems. As we prepare to celebrate a new year, we wanted to take a moment to look back and revisit the strategies uncovered in our New Behaviors report back in May and see how those strategies played out for real brands over the course of this crazy year. https://bit.ly/3mKd6Qu

This year was full of challenges, but it was also full of growth. Check out this interactive piece from Material’s social analytics team to learn how everyday consumers achieved personal victories this year: https://bit.ly/3nzjLhi

This year, brands have new opportunities to connect with consumers and become part of new holiday traditions. Our new interactive piece shows you how: https://bit.ly/2HF6SCW