RightWave

B2B marketers need to take action due to a Global Gmail incorrect hard bounce incident. Google solved the issue in 2.5 hours but databases need to be corrected. RightWave provides instructions. https://www.rightwave.com//global-gmail-incorrect-hard-bou

The Salesforce Summer 2021 release provides Einstein Search for B2B Commerce, a beta trial of additional security rules for Accounts, and many other features and enhancements that will appeal to B2B marketers. For complete information see https://help.salesforce.com/articleView

Today Nathan Nemirovski, Principal Product Manager for the Eloqua Salesforce Integration App, provided an outstanding overview of the product at an Eloqua User Group Meeting. The app provides many advantages over the 15-year-old Active Native but the two can be run in parallel. Mr. Nemirovski outlined the reasons for the new app and benefits to be derived. He included three migration approaches.

Marketo recently announced its quarterly release. B2B marketing organizations will have particular interest in such new features as the Account Smart Lists and Bizible Innovations. https://tinyurl.com/k6a4xa2a

Hubspot's revenues have been higher than foreseen in recent months, and their stock prices have likewise increased. This is occurring as digital marketing has continued to increase in popularity, with the pandemic emphasizing business done digitally. https://www.investors.com//hubspot-stock-hubspot-earnings/

Marketo, a leading marketing automation system, and its parent company, Adobe, have granted silver partner status to RightWave, Inc. This honor was earned by RightWave's skill and experience in providing services needed by Marketo customers including campaigns, analytics, integrations, and many more. Details are available at https://www.prlog.org/12841935-rightwave-inc-granted-market

Work-from-home orders have further facilitated the continuing trend of globalization. There are now more ideas being exchanged between entities throughout the world than ever before, filling gaps within markets, as well as paving a path for new markets. With increasingly porous boundaries between different enterprises and nations, there is an opportunity for companies to develop forward-looking marketing strategies to maintain their reputation and position in the global market. https://www.rightwave.com//porous-boundaries-challenge-and

Marketo, with which RightWave is a Silver Partner, has several useful webinars coming in early 2021. Some of the topics coming in January and February include increasing the effectiveness of demand generation, helping to connect marketing and sales teams within companies, and expectations and recommendations for marketing operations in the new year. https://engage.marketo.com/2021_Planning_Webinar_Series.html

We at RightWave wish holiday cheer to you, your colleagues, family, and friends. 2020 has been a year like none. In spite of the unprecedented challenges we all have faced, one thing has remained unchanged - humanity's collective spirit to endure, not give up, and persevere. We are reminded of the things that are important in life: family, friends, love, peace, health, kindness, and generosity. We salute and give our special thanks and gratitude to all frontline workers and t...he medical fraternity who have risked and sacrificed enormously so we all can stay safe. As we reflect upon 2020, we at RightWave are proud of our continued growth, thanks to our valued new and existing customers and our incredible team. We honor our team and our families for their unconditional support, hard work, and dedication. We are thankful to our vendors and suppliers for their service. We are grateful to our customers for their continued trust and confidence in us. May this holiday season and the New Year bring you happiness, peace, health, and success. Regards, RightWave Family PS: Recently, the CEO of RevOps Squared Ray Rike, interviewed RightWave CEO Anurag Khemka on Ray's "Metrics That Measure Up" podcast series. Check out the podcast here. https://www.buzzsprout.com/1226681/6656308

Recently BigPanda, a company that specializes in AI that can find issues within IT systems, published its business predictions for 2021. This report includes conclusions regarding zombie companies, consolidation, understanding costs, automation, Switzerland platforms, and other observations. Although it can be challenging to know what to expect in the future, BigPanda uses sound logic and factual evidence to make its deductions. https://vmblog.com//bigpanda-2021-predictions-five-2021-pr