RE Technology

Lights, camera, action! Today's article is a simple one. We give you 25 ideas to give your on-camera personality some inspiration. We have also included a free download of our Guide to Online Video for Real Estate Agents. We discuss video editing, video platforms, camera options, and everything you need to get started.

How much real estate agents spend on marketing will differ by each individual or team and must also take their goals into account and how their current transaction activity aligns with those goals. For instance, an agent might decide to pivot their 2021 strategy and double-down on "Just Sold" and "Coming Soon" digital ads to reach more seller leads if listings are flying off the shelves in their market without any digital advertising. The calculation is the easy part: The more difficult part is deciding where to invest each dollar for maximum return.

With all the companies, tools, and technologies out there promising to produce leads for real estate agents, it's almost impossible to find a lead generation system that actually converts leads into real listings. What if there was a system that you could implement right now that could do exactly that?

It's a tough time to be a home buyer--and a buyer's agent. While you can't fix today's inventory problems, you can make the home buying process as smooth as possible for both your clients and yourself. In this week's Friday Freebie, we're highlighting a homebuyer packet that you can use to educate buyers, qualify buyer leads, and more. Read on to learn how to claim your free download.

An open, publicly accessible, and transparent market for residential real estate remains a cornerstone of financial self reliance and familial stability in America, now more than ever. But what should we do when we encounter an existential threat to home ownership? A threat that could also destroy the fabric of the real estate industry and its ability to help consumers