Tony Joseph

The second part of Google's Code of Conduct: "Don't be evil." was... "BUT... if you are... just don't get caught!"

The second part of Google's Code of Conduct: "Don't be evil." was... "BUT... if you do... just don't get caught!"

I called this almost 2 years ago! Do you see the writing on the wall yet? This is EXACTLY why I have been advocating closed loop analysis... and its machine learning targeting algorithm, which outperforms any traditional PPC, including Facebook as much as 80 to 1!... Explain Path to Purchase With every sale the client feeds that person's path to purchase (Training Sample) into the machine learning algorithm...making the front end targeting smarter and more accurate with every sale. With machine learning the targeting algorithm will reweigh each behavior with every sale and recalibrate the targeting algorithm...this is called auto-optimization. By measuring every prediction against sales we assure targeting quality perpetual improvement improvement. This will result in lower client acquisition costs due to leads being weighed with greater accuracy and discarded before they are deemed ‘InMarket’ No emotions just empirical data. Every company will compete on data and machine learning to win sales. The collection of it, analyzation of it and the utilization of it. Every company’s survival depends on it. IF YOUR COMPANY IS NOT YET COMPETING ON DATA, IT JUST MIGHT BE TOO LATE!

JPMorgan Chase signed a 5-year deal with Persado, a startup that uses AI to write creative ad copy. The robo-writer builds copy from a vocabulary database filled with 1m+ words that trigger emotional appeal in consumers. An example: Human version: Access cash from the equity in your home Robot version: It’s true -- You can unlock cash from the equity in your home... AI rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn’t have. And they worked, in fact, in the studies I have seen, AI tools led to a 450% increase in clicks. Persado tool’s are currently being used by more than 250 brands including Dell, American Express, Expedia, and Microsoft

Who you hire determines which jar is your "investment" and many never end up seeing any return at all. Choose who is in your corner wisely. Never before has the saying "you get what you pay for" been more sage advice. That premium you pay for an ad professional that KNOWS exactly what to do (99% DO NOT!) will save you tens of thousands in wasted ad spend.