Prove

Thanks for the shout out, Ray!

April 1st is a great opportunity for brands to show their sense of humor. As animal lovers at Prove, we're especially fond of Starbucks's #pupbucks and REI's Adventures for Pets. Are we missing anything good this year?

Facebook agreed this week to overhaul its ad platform to settle accusations that it's being used by landlords, employers, and lenders to discriminate against people based on race, gender, and other demographics. While this is a step in the right direction, this may affect targeting options to those who use them in legal and appropriate ways.

Next Wednesday, 5/23, we are thrilled to be hosting our first Contractor Mixer! Don't miss this chance to network with other ad industry freelancers and the Prove team. Limited space so reserve now! Beer courtesy of our friends at Einstök Beer

Competition in the annual Halloween Costume contest gets fiercer every year.

For the second year in a row, Prove is proud to have partnered with our client, Schrader Oil Co in Northern CO, in their annual SOC Grand Prix trike race fundraiser, with proceeds benefiting Junior Achievement - Rocky Mountain, Inc. This year, Schrader Oil and donors raised over $21,000 for Junior Achievement, who is dedicated to inspiring and preparing young people to succeed in a global economy. Learn more about Schrader Oil and their dedication to community at www.schraderoil.com.

Brushing up our leading and coaching skills with Google.

Greetings from Google! The media team wrapping up their day at Adwords Bootcamp.

Wishing you and yours a wonderful Holiday Season and a very happy New Year! - The Prove Team

There's a fine line between immersive and downright intrusive mobile advertising experiences, and Google intends to crack down on the latter. Do consumers find your mobile advertising experience to be less-than enjoyable? It may be time to reevaluate your strategy.

Google anticipated that expanded text ad formats would result in increased CTRs, and Rise Interactive's formal test supports this claim. While marketers can benefit from the added flexibility of expanded text ads, the real winner is the user. A refined user experience, and offering relevant information to match a user's search, is the key to results-driven digital advertising.

While the current smart-device craze is generating a lot of buzz, is there serious potential for marketing in this space?