Potluck Consulting

Understanding SEOsearch engine optimizationcan help people find you online. But most SEO how-to's are geared towards big companies. This Backlinko guide is specifically for small and local businesses. Have you claimed your Google My Business Profile? Is your address listed the same across all platforms? Take some time to look through for a few ideas. Or even put together a detailed plan to improve your business' SEO over the course of 2020.

Ads getting rejected? Not generating many leads? There are a lot of easy to make ad mistakes that could be causing the problemlike making promises that are too big or running traffic ads when what you really want is conversion. Read this Social Media Examiner article to see if any of these commonly made missteps have been tripping you up.

Digital marketing takes a lot of work. All those Facebook posts, newsletters, and website updates take time and energy. So why not make sure that you're getting back what you're putting in? We challenge you to start tracking and reporting in 2021. Read our detailed guide to learn how.

Happy New Year! We asked the team what everyone was hoping for in 2021 and what they think they'll miss about 2020. Here's what we got... ROSE - CEO & Founder Hoping for: The opportunity for my whole team to collaborate in person (Katelynn started a just a few months ago, so we've never been able to all work together in the same office!)... Might miss: Working the first couple hours of my day with bed head and excessive amounts of coffee. BEN - Digital Marketing Coordinator Hoping for: Being able to go out for a beer with my coworkers after work. Might miss: Working with my cat on my desk all day. KATELYNN - Copywriter Hoping for: Literal water cooler talk. Is there one in the office? I don't know... I've never been. Might miss: Pantsless Zoom meetings! (Kidding! Or am I...?) What are your answers??

We have important messages from the future! Instagram content and profiles will have a greater effect on SEO. Facebook ad funnels are becoming more important than ever. And LinkedIn is officially over spammy outreach messages (finally!). 2021 is a time to master conversational marketing, get savvy with your customer journey, and show your brand's personality. Read more in this Social Media Examiner guide to 2021 marketing trends.

Yeah, Christmas may not be what you imagined this year, but if you're spending the day alone, why not spend it alone with Nick Offerman watching him sip whiskey for 10 hours? Cheers!

All those questions, how to's, and what's this's you searched for in 2020... Yeah, Google knows about it. Here are the top trending searches of the year. A whole lot of Sourdough, how-to haircuts, and Coronavirus. Sounds about right.

Every marketer wishes they had a crystal ball to see future trends and useful tools before they hit the market. But for now, we'll all have to settle for best guesses. How could you be planning ahead for exciting new features like in-stream shopping on Instagram and built in eCommerce stores on Facebook? Read Social Media Today's predictions for what's coming down the pipeline on social media in 2021.