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Once you have a better understanding of how cognitive biases work and incorporate it into your marketing, you can make people feel like you have a better product, service or company. http://ow.ly/b3tx50p5OVD

PPC advertising and website design may seem like completely separate entities, but the two are actually closely connected. Here’s how website design can drastically affect a business’s PPC campaign performance. http://ow.ly/gvnD30o7SXt

6 SEO marketing trends to keep your website competitive in 2019. http://ow.ly/Nh9D30o3Tx3

Despite the convenience of digital communication like email and chat, studies show that traditional phone calls to customers still produce more and better-quality conversions for businesses. Here’s how car dealerships can use call analytics to optimize the customer experience. http://ow.ly/jMrx30o2an9

How to build and maintain brand trust, one of the biggest influential factors on customers’ purchasing decisions. http://ow.ly/VDxc30nYDJM

The dos and don’ts of creating a better ad experience for your customers and keep them coming back to your website. http://ow.ly/q3VH30nWNJS

Search Engine Land breaks down the foundations of creating a fully optimized, engaging website with the Technical SEO Hierarchy of Needs. http://ow.ly/HkUE30nV4BV

5 SEO factors that should be prime focus of every business’ digital strategy. http://ow.ly/5EVJ30nSgYk

#Digital ad spending in the US is predicted to surpass traditional ad spending for the very first time in 2019! http://ow.ly/5wtQ30nM1W5

Google lays out how Analytics data is an essential key not only to improving traffic and engagement online, but to providing a better service and experience to your customers overall. http://ow.ly/hG7g30nIAEc

Creating engaging, relevant content is essential to making strong website. But it won’t do much good if no one sees it. Here are 5 ways to get people to see your digital content and drive more traffic to your site. http://ow.ly/XA3Z30nGWrr

Having a sufficient number of links to your website is essential not only for increasing traffic, but for building legitimacy for your business online. Here are 3 key link-building tactics to boost your website’s ranking. http://ow.ly/gsHK30nDlFS

How to know when and when not to write meta descriptions for your web pages. http://ow.ly/j87530nCznm