Pico Los Angeles

Las Vegas Optimism High On Events Comeback...

A new New Orleans......See you soon.

Pico Group released new industry research to reveal what had fundamentally changed in event and experiential marketing, how well equipped are professionals to d...eal with challenges, and where brands are seeing success and room to improve. The new findings follow up on earlier client research the Group released in 2020, which investigated how brands and marketers were reacting to COVID-19. The heightened level of tactical importance for virtual and hybrid events revealed by the 2021 survey makes it obvious that those formats will further establish themselves as the norm in the short term. Indeed, considering the pace of economic recovery and vaccination in much of the world, physical events are almost certain to remain the exception rather than the rule for many markets. However, we believe the perceived value of offline events is still strong because of the uniqueness of what they offer to audiences. Their intimacy, sensory stimulation and emotion are hard to recreate digitally,’ said Tyronne O’Callaghan, Vice President, Strategy, Global Activation, Pico. For more insights, please download the full Pico Group Industry Research report here: https://bit.ly/3tolXvk Read more: https://bit.ly/2QnOUJc #Pico #PicoGroup #IndustryReport #EventMarketing #ExperientialMarketing #VirtualEvents #HybridEvents #DigitalEvents #VirtualExperience #VirtualSolutions #OnlineEvents #DigitalActivation #DigitalTransformation

Are We There Yet?

Las Vegas Trade Events On The Move...

VIVA Las Vegas! IMEX America 2021 is On...

"As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." - John F. Kennedy Celebrate Safely!

Exploring Expo Recovery...

Welcome the new norms in event SAFETY...

Mental health and work on freeze mode: Think and Act Positive!

Congratulations to Tarsus Group UK! The trade begins at shows! We will be out there to see you soon!

Looking forward to go LIVE soon.....