PACIFIC

' '' ' . Studies show that although a majority of Americans feel happier after a getaway, yet millions of vacation days are left unused by the collective workforce every year. In partnership with Flights.com, PACIFIC developed the 'Don't skip the trip' to encourage travellers to take a break from work, use their vacation days and make new memories during the Holiday season. As a part of this powerful, multi-channel campaign we created 3 playful Holiday videos, partnered with travel influencers, promoted the campaign on social media and blogs. The campaign was a huge success and led to a 250% increase in YOY traffic. Full campaign details here: https://www.pacific.co/work/flights-dont-skip-the-trip/ #PACIFICcasestudy #creativecampaign #socialmediamarketing #contentmarketing

? Not only did PACIFIC find a common thread between 3 different themes: football, fashion and travel, we won awards for it too! To promote Expedia's sponsorship of the UEFA Champions League, we designed 11 football jerseys inspired by 11 popular European destinations. We developed press kits containing an exclusive football shirt and a booklet describing the project story. Football fans all over Europe loved our football kits, they asked us how to get it. They even got a little competitive and asked to feature their regions the following year. For us this meant playing like a champion!

At PACIFIC, we believe that voting is not just a right, it is a power. To encourage and empower our employees to vote in the 2020 US Elections, we are giving them the flexibility of taking half the day off on November 3rd. #PACIFICvotes #USElections2020

Our Creative Director George Stein talks about the importance of marrying data with creativity. The creative use of data can help uncover insights about a brand's most valuable customers, their likes, dislikes and consumption habits. But these insights need to undergo a creative translation to formulate compelling and innovative brand stories! #ThePACIFICPerspective #Creativity #digitalmarketing #performancemarketing #dataanalytics

Forrester, a globally recognised research firm, needs no introduction. PACIFIC is honored to be featured in Forrester's list of top 30 Performance Marketing Agencies globally alongside heavyweights like iProspect, Merkle and OMD.

We finally brought home all the gold from the One San Diego Awards 2020. We won 7 Gold Awards along with our crowning glory - 'Agency of the Year' Award for our Travel Like a Champion Campaign for Expedia. We won Gold in every category we entered including Integrated Marketing, Design, Social Media, Direct Marketing and Moving Image Editing. As a part of this campaign, PACIFIC designed 11 different football jerseys inspired by 11 popular travel destinations across Europe. These were promoted across a new Microsite, Social Media, through PR & Activation and led to a 623% increase in social engagements for the brand. Full campaign details here: https://www.pacific.co/work/travel-like-a-champion/

With over 4 billion pages on the internet today, having unique and compelling content has become imperative to making your brand standout and give you that competitive edge. Listen to our Head of Content Matthew Potter talk about PACIFIC's approach to content marketing and how we use it to discover what others can't. #ThePACIFICPerspective #Contentmarketing #digitalmarketing #content

We all need to play our parts in making the world more inclusive by embracing each other’s uniqueness. At PACIFIC, we have fostered an environment which is equitable and inclusive to a diverse set of backgrounds and perspectives. But when it comes to Going above and beyond for our clients, Joining forces to solve a challenging problem, Fawning over our furry friends, Or sharing highs and lows with gifs and more, ... We are one! We come from a varied set of countries and backgrounds, cultures and experiences, but as PACIFIC we are one! #PACIFICagency #discoverPACIFIC #meetPACIFIC #diversityandinclusion #diversitymatters #WeAreOne

Dreaming of your next vacation while social distancing? Those iconic landmarks and must-see attractions will still be standing tall when this seemingly unending period of doom and gloom is behind us. This #worldtourismday, here is a look-back on our peephole campaign for Flights.com. Back in the day, we developed this campaign to encourage our procrastinating mates to pack their bags and take that elusive trip. This campaign resonated with travellers world over. Not surprisingly, PACIFIC won a Bronze at Addy’s San Diego Awards for this campaign and got features in the prestigious Lürzer's ArchiveMagazine and Ads of the World website

' # In partnership with San Diego Blood Bank, PACIFIC developed the 'Donate a Selfie' campaign to increase awareness of blood donation amongst the future donors. The campaign was based on the premise that the physical act of taking a selfie is the same as donating blood. We encouraged our audience to extend their arm for something beyond themselves and share a selfie while donating blood. With this 360 camp...aign we connected with potential donors on Social Media, Google Ads, Outdoor Advertising and through a custom microsite. The campaign led to a 68% increase in website traffic and brought in 200 additional donors in less than a month! Watch our Youtube ad to know more: https://lnkd.in/dp-uC4b #immersiveexperience #PACIFICcasestudy #makeithappen #probono

PACIFIC conceptualized the Baja Menu campaign to enable Expedia to forge stronger ties with travellers in Mexico. Through our research, we uncovered that gastronomy is deeply rooted in culture and makes for one of the top reasons to travel. We partnered with the renowned chef Javier Plascencia for a flavor packed tour around the best places to eat and drink in Baja, Mexico. We created an interactive travel guide, designed to look like a restaurant menu. This immersive experience consisting of a unique microsite, social promotions, influencer outreach etc. resulted in a 35% increase in organic traffic. #immersiveexperience #PACIFICcasestudy #makeithappen #travelandtourism

Director of People and Culture Joelle Cammarata talks about people being the secret to our success as a rapidly growing digital marketing agency. At PACIFIC, we have fostered a culture where all employees feel valued, heard and appreciated. We know that the secret to happy clients, is happy employees, and that's when PACIFIC is at its best. #ThePACIFICPerspective #Peoplematter #companyculture #happyemployees

"Sometimes all we need is a shoulder to lean on" A sneak peak into the #worldmusicday celebrations @pacific_discovery this week. This one goes out to all the bathroom singers, budding musicians, quarantined performers and at home dreamers

#WorldBloodDonorDay #donateplasma Last year PACIFIC went all out to increase awareness for blood donation with #DonateASelfie campaign, in partnership with the San Diego Blood Bank. If you are a COVID survivor, your contribution is far more valuable now to help others also fight COVID. Donate a selfie and encourage your friends and family to do the same with our video. Cast Study: https://www.pacific.co/work/donateaselfie/... Video: https://www.youtube.com/watch?v=t5Yx2dyXdvY See more

We love doing great work for our clients, and we love it even more when it’s recognized. We are proud to announce that PACIFIC took not one, but 7 Gold awards home across Integrated Campaign, Design, Social Media, Direct Marketing, Moving Image Editing categories. To top it all, PACIFIC was crowned 'Agency of the Year' at SDX One San Diego Awards 2020, all for Travel Like a Champion campaign for Expedia Europe. Whew! We are out of breath! Case Study: https://www.youtube.com/watch?v=SOjYkWv7p0M&t=1s

Super proud of our Senior Art Director Nico Cortinove for slaying the #CannesYoungLions2020. This is the first time that a member of the San Diego Creative Advertising Industry has achieved this feat. Nico will be representing Team USA in the global competition at Cannes Lions International Festival of Creativity in 2021. Here is a sneak peak of Nico’s award-winning film: https://vimeo.com/399249471/67ebd3c919

Thanks to advances in Google’s machine learning, SEO, UX design, and even conversion optimization, channels play together in ways they never did before. Join our webinar HOW SEO CAN SAVE YOUR BUSINESS IN A TIME OF CRISIS to learn how and more. Register here. https://www.pacific.co/webinar/ Spots are limited.

Learn how and more at our webinar HOW SEO CAN SAVE YOUR BUSINESS IN A TIME OF CRISIS, April 3rd at 10 AM PST. Register via link in bio. Spots are limited.