Nuffer, Smith, Tucker Public Relations

This week’s #ReasonsWhy comes from NST Account Executive Krista Smith. NST thrives on creative thinking and looking at each new task as an opportunity to try something new and flex different brain muscles. While the pandemic has presented many challenges, our team’s resiliency continues to be a point of inspiration here at NST. To celebrate our team’s passion and energy, and to add a dose of positivity to our day, we’re recapping all the Reasons Why people love working with NST.

Is your brand having an identity crisis? It may be time for a style guide, and the experts at NST are here to help. In the latest blog post from the NST creative team, learn what a style guide is and why it’s important to have one. Then get in touch with NST to get your brand back on track.

While we may be far apart, NSTers continue to carve out time to connect on a regular basis and sometimes you just need to test out your emoji knowledge! Our team recently got in some laughs with an emoji trivia game that revealed whose emoji game is strong and who needs to stick to good old text. Looking forward to our next team bonding game!

NST is helping client Ronald McDonald House Charities of San Diego celebrate little fighters, like Owen, and the amazing families who call the Ronald McDonald House their home away from home. NST helped RMHC kick off its annual Red Shoe Day fundraiser with a campaign celebrating Owen and his family who spent nearly two years at the San Diego Ronald McDonald House. Check out RMHC on KUSI News Good Morning San Diego and consider supporting this year’s #RedShoeDay! #KeepingFamiliesClose

We love to see our clients’ insights provide value in their respective industries. Capstone Advisors President and Founder Alex Zikakis’ retail industry forecasts for 2021 were recently shared by GlobeSt. Learn more about his forecasts and retail organization trends.

NST developed and implemented an industry relations plan to build awareness of client Dairy Council of California’s nutrition education efforts via materials to distributed to industry members and trade media outlets throughout the year. The end result was 70% of members surveyed recognized the organization’s contributions to the dairy industry. To learn more about NST’s strategies and tactics: https://bit.ly/35eEb7m

NST worked with local and trade media including, The San Diego Union-Tribune, to announce the new look and raise awareness of the WD-40 Specialist line of products. The new design now more closely resembles the iconic WD-40 Multi-Use Product blue and yellow can, and the superior performance of the more than 20 products designed to help professionals get their jobs done right in the most demanding situations.

NST worked with local media including NBC 7 San Diego to highlight client Ronald McDonald House Charities of San Diego’s Halloween event which gave siblings of a hospitalized child a sense of normalcy and an opportunity to celebrate. A group of more than 20 young guests staying at San Diego’s Ronald McDonald House had the opportunity to pick out costumes donated by DHL Express and engage in safe trick-or-treating at multiple stations set up across the festively decorated house, all while following proper social distancing guidelines.

NST worked with local media including NBC 7 San Diego to help client San Diego County McDonald's announce its new menu items the Apple Fritter, Blueberry Muffin and Cinnamon Roll. These craveable options will be offered alongside the beloved McCafé cookies and pies at McDonald’s restaurants nationwide all day long, marking the first addition of bakery items to McDonald’s core menu in more than eight years.

As one in four students struggle to complete their schooling without a home computer, Nuffer, Smith, Tucker answered the San Diego Regional Chamber of Commerce’s call to donate unwanted electronics to help support student education. Thanks for leading the charge Computers 2 Kids, San Diego - C2SDK, San Diego Regional Chamber of Commerce, Cox Communications, San Diego County Office of Education, and Councilmember Chris J Cate. For more information visit: www.c2sdk.org/meettheneed

Collaboration is an important role in the success of any business and NST has been collaborating with its partners at The Worldcom Public Relations Group since 1992. Learn more about the collaboration and what it means to be #WorldcomStrong.

Video and motion graphics are an effective way to communicate and engage with your audience, but what happens when you don’t have a big budget to bring your story to life? Learn more about how to replace expensive production shoots with a little creativity and help from NST.

NST worked with local media including, NBC 7 San Diego, to help client San Diego County McDonald's announce its new celebrity menu collaboration with award-winning Reggaeton global ambassador J Balvin. The J Balvin Meal features a Big Mac sandwich, medium World Famous Fries with ketchup, and an OREO McFlurry, and will be available at participating restaurants from October 5 to November 1. Customers who purchase The J Balvin Meal as an offer on the McDonald’s App will receive the OREO McFlurry for free.

Influencer marketing has proven to be an effective tool because of its ability to improve brand awareness, build credibility and reach and connect with brands’ target audiences. NST has used its influencer program for client 3-IN-ONE Brand to foster strong relationships with gardening, DIY and RV influencer partners and educate their fans about the line of 14 products and helpful uses, resulting in more than 20 pieces of content in fiscal year 20.

To further engage California’s Hispanic audience on behalf client California Citrus Threat, NST tapped into the expertise of our in-language partner, The MRKT, to work with TV host Dennis Pastorizo to educate homeowners on how California’s citrus trees are at critical risk due to the deadly citrus tree disease Huanglongbing.

NST helped client Markon Cooperative launch its new cardboard, fully recyclable strawberry clamshells. To make the new packaging come to life on social media and in online media coverage, NST created a a fun stop-motion video. Check out the final video below.

NST worked with local media including OsideNews.com to announce client San Diego County McDonald's new menu items spicing things up with Spicy Chicken McNuggets and Mighty Hot Sauce and cooling fans off the Chips Ahoy! McFlurry. This is the first time McDonald’s has introduced a new flavor of Chicken McNuggets in the U.S. since they came to menus in 1983 and the new dipping sauce is both McDonald’s first new sauce innovation since 2017 and the hottest one available at McDonald’s. Menu items will be available for a limited time at participating restaurants nationwide.

To announce the new look and raise awareness of the WD-40 Specialist line of products, NST developed media kits and hosted pre-scheduled, virtual unboxings with trade media and client WD-40 Company representatives. WD-40 Company representatives offered insights on the new design that now more closely resembles the iconic WD-40 Multi-Use Product blue and yellow can, and the superior performance of the more than 20 products designed to help professionals get their jobs done right in the most demanding situations. Reporters also learned how WD-40 Company’s history and focus on innovation led to the development of best-in-class products. As a result, NST secured virtual video interviews with nine publications and more than 20 pieces of coverage.

We’re seeking an account executive to join our team! We need a self-starter with four years of experience and proven media relations skills to take charge of regional and national client plans and implement with team support. For more information, visit: https://nstpr.com/about-us/account-executive/

In a time when distrust is rampant, purpose-driven organizations have shown they can earn, maintain and, in some cases, win back the trust of customers and stakeholders, as well as benefit from solid financial returns. NST’s Teresa Siles and Kerry Tucker explore the positive impact of purpose in agricultural organizations, in this recent Agri-Pulse opinion piece.

NST led client San Diego Workforce Partnership through its proprietary Compass planning process to explore rebranding its summer employment program. The updated branding created increased excitement and engagement in the program among both employers and participants resulting in placing 334 young adults into summer jobs with 176 employers. To learn more: https://bit.ly/2FYptIP

NST worked with local media including, NBC 7 San Diego, to highlight client San Diego County McDonald's first-ever Drive-Up Hiring event which offered job candidates a new, safe and convenient way to apply. Job seekers were able to drive to a neighborhood McDonald’s for an outdoor on-the-spot interview, no prior scheduling required. To learn more about the event:

NST worked with South California broadcast media, including CBS Los Angeles, to promote the work client California Citrus Threat and the California Department of Food and Agriculture are doing to protect California’s citrus trees. Hundreds of thousands of tiny, parasitic wasps are being released throughout California to lower populations of a dangerous pest that can carry an incurable plant disease that kills citrus trees. While these wasps can’t harm humans or pets, they are one of the many important tools being used to protect California’s citrus. To learn more: https://cbsloc.al/3mrHWOy