NinthDecimal

The only vertical to record a WoW increase last week, Auto continues its momentum with a 2% WoW increase this week; 28 out of 100 DMAs reached pre-COVID levels with an #EconomicMobilityIndex >=100. Check out the latest EMI for additional insights https://bit.ly/2z12eee

For the week of 9/14-9/20, the national #EconomicMobilityIndex (80) had a 5% WoW decrease. Still the only remaining industry to reach pre-COVID levels, Home Improvement registered its lowest EMI since April (107). Check the latest report for more insights https://bit.ly/2z12eee

While recovery remains slow for CDR, as states continue to reopen, the vertical saw an encouraging 3% WoW increase to reach its highest #EconomicMobilityIndex (61) in 4 weeks. Check out the latest #EconomicMobilityIndex for more insights https://bit.ly/2z12eee

AMC reopened over 100 theaters in the US on 8/20, offering 15-cent tickets to movie goers. Despite no new releases, movie theaters (14) was the only industry with a positive WoW increase of 27%. Check out the latest #EconomicMobilityIndex for more insights https://bit.ly/2z12eee

While the only remaining industry with an #EconomicMobilityIndex over 100, home improvement (118) saw a 3% WoW decrease. Big box stores (94) and CDRs (87) were the only two industries that had a WoW increase Check the latest #EconomicMobilityIndex for more https://bit.ly/2z12eee

In partnership with @KraftAnalytics Group, NinthDecimal’s #EconomicMobilityIndex is helping address how likely NFL fans will return to stadiums this season. Download the report to find out more about the study https://bit.ly/2FsixmX

West Palm Beach had noticeable growth in leisure related activities last week: 33% WoW increase in malls & department stores, 24% WoW increase in CDR, 10% in airports and 5% WoW increase in QSR. Check out the latest #EconomicMobilityIndex for more https://bit.ly/2z12eee

Over the past month, CDR jumped from an Economic Mobility Index of 50 to 57. Continuing its recovery this past week, it saw a 4% WoW increase in EMI whereas QSR (90) saw a minor increase of 1%. Check the latest Economic Mobility Index for more insights https://bit.ly/2z12eee

Austin (74) & Houston (77) Economic Mobility Index had very different foot traffic recovery patterns this past week: Austin saw a 7% WoW increase in home improvement whereas Houston saw an 8% WoW decrease. Check the latest Economic Mobility Index for more https://bit.ly/2z12eee

The latest Economic Mobility Index contains data for the last 6 Mo. The national EMI for the WK of 7/6-7/12 decreased 2% from the previous WK. Out of the reporting industries, home improvement (129), grocery stores (84) & big box stores (92) had decreases https://bit.ly/2z12eee

Entering the long 4th of July weekend, grocery stores (88) and big box stores (97) were the only two industries with a slight increase in #EconomicMobilityIndex. CDR (50) had the highest WOW decline with 11%. How did your industry fare this past weekend? bit.ly/2TJVhpa

Data that simply indicates population mobility isn’t enough. Marketers need a signal of whether economic activity is returning in each market. This is why we created the Economic Mobility Index. Read more: https://bit.ly/3ewv5qd

Three states (MT, WV and WY) have reached pre-COVID levels with an Economic Mobility Index of 100 or above; Washington D.C. remained the only district with an Economic Mobility Index under 50. Download the latest EMI business insights https://bit.ly/2z12eee