New Incite Marketing Consulting

Great ad by Nike. Timely, and a big statement against accepting the status quo, sticking our heads in the sand, not demanding change. #UntilWeAllWin

Great reminder to use Evernote or a similar app to capture ideas, and then apply convergent and divergent thinking to create something new. I’m calendaring time each week to go through my Evernote notes and apply this.

Pantone’s color choice for 2020 made before most of the world knew about Coronavirus was eerily presient!

Womxn, dad joke, WOMP, WOMP-WOMP, infodump, colorism, screen time and welp are some of the 300 new words added to dictionary.com recently. Are we integrating them in marketing to reflect inclusivity, awareness and relevance?

Love this quote by Peter Drucker

Interesting article with a call for hiring leaders with more feminine traits - both men and women. The author says he’s ...arguing for a more feminine style of leadership.... Higher EQ, higher self-awareness, higher coachability, and higher humility.

Love this article about how things have changed - again. I’ve been doing organic SEO for 20 years now. Google has followed Facebook in pay to play.

This is a big change. We have been able to get very good returns on Facebook ads for clients, which you might not expect to be used for B2B advertising.

Color trend for 2019

When the Pope tweeted for the first time a few years ago, we knew social media had turned a corner. Now this -

Gillette takes a stand in this short film advertisement. Only one image of the Gillette logo tying their message their 80s ad The Best Men Can Be and no product images. Love it!

Love this prank to bring awareness of the lack of diversity in marketing messages.

We heard Dan and Bob present their Rule of 24 Webinar about how companies can meet clients where they are. The webinar was hosted by Zoom.us and focused on how to use video to meet today’s B2B buyer expectation of an experience simliar to shopping online: quick, efficient and transparent response. Check out their new Rule of 24 book!