NetPop

"Effective advertising is built on novelty and surprise," noted Josh Crandall, CEO of NetPop Research, a market research and strategy consulting firm in San Francisco. "Deepfakes allow creative people to come up with the seemingly unbelievable right in front of the audience," he told TechNewsWorld. "It's very powerful."

Have you 'Baby Yoda' yet? https://www.forbes.com//baby-yoda-is-out-trending-politi/

Social media and desire are the inputs that create today's most dynamic marketing channel for brands and retailers Principal analyst, Josh Crandall, explores social media marketing channels and their usage by brands and retailers on the purchase cycle https://www.forbes.com//social-media-and-the-holiday-sho/

NetPop Co-Founder / VP Cate Riegner shares her perspective on the role of big data, innovative research methods, and how research can ultimately help companies speak to their audiences and foster inclusivity. "Data is very valuable, absolutely, but there are different kinds of data What NetPop focuses on is ‘the human side of data’ rather than what you click on, or where you go, or what you buy, it’s understanding the emotions, perceptions, and psychology behind the decisions that we make." https://studioanalogous.com/projectinclusion/human-insights/

"You can't trust everything you see on social media," said Josh Crandall, NetPop Research. Contributors discuss online communities and their impact on our lives, 'herd mentality' and the need for professional intervention as it relates to health and fitness. https://www.forbes.com//is-social-media-the-best-place-t/