Final FrOntiers Coaching

5 SiGns YOu'rE MOBiLE EVEryWhErE fOr EVEryOne 1. You Don’t get in the way 2. You Optimize, optimize, optimize 3. You Honor permissions. Period. 4. You Use - but don’t overuse - SMS 5. You Think flexibly In 1960, The New York Times printed a story about advertizing conventions held in NYC. At one meeting the Times reported of a mobile marketing company that deploys researchers to 1000s of Shopping malls. Those researchers would study consumer behaviors, from engagement t...hrough action. The mobile marketing company would use their research to inform its clients’ outreach efforts. At a different meeting, one advertising executive unwittingly defined the ethos for mobile marketers. What people think of us is shaped largely by what we do, he said. The dull commercial, the uninteresting moment between 2 interesting acts all of these contribute to a bad image of our business. 56 years later, mobile marketing still strives to meet people where they are, at any time of day. And the challenge of mobile marketing remains the same: How should you insinuate your work into the lives of other people without mistreating them? In 2016, mobile still refers to your devices, but it also reminds us that marketing is fluid. A nonprofit or purpose-driven organization can choose to be in close contact with its audience at any and every imaginable moment of the day. For an organization to distinguish itself, it needs to develop tools and strategies for turning that constant contact into meaningful connection, and avoid a few common and costly mistakes. Here are a few pointers.

5 SiGns YOU MAKE StrAnGErS fALL iN LOve With YOur CONtEnt 1. You Make a strong 1st impression with powerful branding 2. You Offer premium content for free to win people over 3. You Win the trust of your readers with social proof 4. You Create more infographics and video content to differentiate yourself 5. You Grow your FB Group to create brand advocates To stand any chance of catching their eyeballs, you need to convert your blog into a strong brand that not only contains ...supreme quality content, but also looks pleasing to the eye and is backed by tons of social proof. In fact, in the digital world brands don’t get a 2nd chance, because online consumers have short attention spans and they’re already bombarded with hundreds of posts, emails, social media posts and ads every day. That’s the only way to stand out in this overcrowded blogosphere. With so many blogs popping up on the web every day, your target users are overwhelmed with content that’s being thrown at them from every angle.

9 SiGns YOU TAp iNtO YOur iNNEr MArKEtinG SEEr 1. You Identify and monitor change 2. Marketing more art than science 3. Recruit i-Shaped And T-Shaped People 4. Storytelling and Empathy Are Paramounts 5. You Integrate Learning And Performance 6. Support Lifelong Learning 7. You Hire Avid and Constant Learners 8. Millenials Wish to Work for Self personal Development 9. You Learn The Art of Forsight And Anticipation While companies are driving customer education through content ...marketing, the trend in successful organizations is that education starts within. Learning and performance support are increasingly being integrated across teams. Just talk to some millennial job candidates, who probably won’t accept a job unless you can show them your company provides training and development for future career growth. Garry Golden, a futurist and expert on emerging trends at innovation-training firm futurethink, suggests we need to align talent development with the forces that are driving change in marketing.

5 SiGns YOU GivE EffECtivE fEEDBACK tO TEAm 1. Describe your goal clearly 2. Ask for suggestions 3. Listen carefully 4. Thank the person 5. Repeat this process with additional people 6. Work with a coach 7. Use colleagues or friends as coaches By providing effective feedback well, you can ignite your co-workers, helping them and your organization thrive. Providing effective feedback is a crucial managerial skill. Highlight the progress your team is making. Researchers Teresa ...Amabile and Steven Kramer have shown that a sense of progress is the most powerful motivator in the workplace, even stronger than personal recognition or pay. Encourage people’s strengths by providing your employees with specific feedback on how they are helping your team or organization. Focus on how you deliver the feedback. Home in on potential blind spots that could be limiting the power of your feedback or, worse, having a detrimental effect on employees. Gather feedback from others.

7 SiGns YOU LEArn FrOm AthLetes frOm ALi tO MESsi ViA WiLLiAms 1. Successes are not our own 2. Fear is destructive, it condemns to failure 3. Talent is a gift. But without hard work, it is meaningless 4. You Don’t measure your success by comparing it to that of others 5. You Become your biggest fan, not a braggart, but by loving who you are 6. You reconcile with those you have fought for a greater good to be achieved 7. It isn’t the mountains ahead to climb that wear you out...; it’s the pebble in your shoe. 8. Sometimes you need to be the bigger person and apologize, even if it’s not required, in order to keep the peace. 2 things that the Olympics serve to remind us: 1st, people from countries that are enemies can come together, live together, compete with one another in peace, and go back home with a wider perspective. 2nd, there are people with such commitment to their goals, that they will sacrifice whatever is necessary to achieve them. So, what do remarkable athletes show and tell us about life? What lessons can we learn?