People counter

Peak Hours One of the most useful insights a people counting system can provide is peak hours busiest periods of time with the most customers in the store. And it's not just hours: you can see statistics for days, weeks, months and even years!... The colours are distributed along the "cold-to-hot" colour spectrum, so the "hottest" colours, like red or orange, would mean that the chosen hour, day, etc. had the most people. And blueish, greenish colours would mean that particular hour or day is not very popular with your clients. This report is very visual, and you can see straight away when was the peak time for your store, and when the customer flow was the lowest. That information helps with a lot of tasks, but the main are: - optimizing open hours and staff schedule; - planning and preparing stock; - tracking seasonal tendencies; - monitoring the efficiency of marketing campaigns; - choosing the perfect timing for special offers; - and much more. To get more detailed information on this and other available reports, please write to [email protected] and our experts will gladly help.

How to Choose the Best Location for Your Store When opening a new store, every company strives to maximize the profit from each investment to achieve successful development of the project and business growth. One of the key factors when choosing the location for a new store is the guarantee of high sales rates. At this point you can’t underestimate analytical data gathered via footfall systems. Budget...Continue reading

How to Use Visitor Counters the Right Way Today customer traffic counters allow getting extended information on store traffic, but not all retailers know how to use it to maximum effect. Most often it's to do with the fact that a company’s management wants to install a people counting system but doesn’t set the goals to be reached after the system is installed. So the new equipment is set up and is counting visitors but, in fact, one doesn’t benefit greatly from it. ROI (Retu...Continue reading