Mediasmith

Mediasmith recently created a virtual Summer Camp for our annual Summer Party! We gathered around a live Minnesota Cabin campfire in the morning, then had breakout sessions for Mimosa Making, Yoga, Mixology, Movie-Talk, dance and more! The event was a great time for everyone, and was wonderful to keep up this Mediasmith tradition!

Mediasmith is growing! We have new positions in Media Planning, SEM and Programmatic Management in our Oakland and San Francisco offices learn more and apply here: https://mediasmith.com/careers or please share with someone who you think would be interested!

Some of the Mediasmith team enjoying a great day at the BJ's Restaurant Foundation 14th Annual Charity Golf Tournament - thanks again for having us! (L - R) Reg Struzzeri, Greg Pomaro, John Cate and Kayla Koterbay.

Some of the team enjoying the #TrailheadDX conference today. It’s hard work making stickers and roasting marshmallows with Astro and Cloudy in-between sessions!

Marcus Pratt, VP of Insights & Technology, engaging in a close conversation on the implications of brands moving in-house. Tensions are high! #iCom2019

Is it just us or are the AMPs looking younger and younger? Great to have the next generation in for bring your kid to work day!

Mediasmith Board Member Jim Spanfeller is making big news today leading a PE acquisition of Gizmodo Media https://www.bloomberg.com//area-man-takes-over-the-onion-a

Marketers are spending more as users, especially higher value listeners who can be harder to reach through more traditional channels, listen more. Marcus Pratt, Mediasmith VP of Insights and Technology, weighs in on the rise of podcast spend on Digiday+ this week. (Paywall) https://digiday.com//digiday-research-marketers-and-publi/

Mediasmith CEO, John Cate, sharing his insights, predictions and perspectives on SFBIG's Agency of the Future panel yesterday. Mediasmith showed up in full force, as it was a wonderful discussion with a great crowd!

Mediasmith celebrates it's 30th birthday today! As we look back on incredible milestones, clients and team members, we couldn't be prouder of what our agency has become. Although the whole Mediasmith team is not pictured, a celebration is surely in order

A big week for Mediasmith, as we welcome some amazing new team members; (L-R) Amanda Borrelli - Assistant Media Planner, Alicia Solheim - Assistant Media Planner, Kayla Koterbay - Media Supervisor, Lacy Steffens - Media Supervisor and William Saw - Director of Search.

Mediasmith had a strong presence at the IAB Annual Leadership Meeting this week with (L-R) Founder and Chairman Dave Smith, EVP, Media Greg Pomaro, CEO John Cate and VP Insights & Tech Marcus Pratt

Will Buzzfeed News’ controversial article help or hurt their credibility with advertisers? Mediasmith VP of Insights and Technology, Marcus Pratt, offers his thoughts in Business Insider's most recent Advertising and Media Newsletter. https://www.businessinsider.com/advertising-and-media-insid

Currently just 11% of advertisers and agency execs have completed and ad buy using blockchain tech. The biggest hurdle to adoption is skepticism about the usefulness of such tech, despite the fact that it's trusted to protect finance and healthcare industry data