MacKenzie Corp

Check out our recent Q&A with Daniel Sohn! We discuss his experiences growing up in a family business environment, the power of pairing accounting with marketing, and his role at Whittaker & Company. LINK IN BIO... Or visit: Mackenziecorp.com/blog . . . #interview #interviews #qanda #thoughtleader #thoughtleadership #thoughtleaders #businessleader #businessleaders #businessleadership #accounting #accountinglife #accountant #accountantlife #cpa #cpalife #familybusiness #familyowned #familyownedbusiness #familyownedandoperated #smallbusiness #smallbusinesses #businesstips #accountingtips #businessfinance #smallbusinessowner #smallbusinessowners #smallbusinessmarketing #smallbusinesslove

Want a quick and efficient way to gain actionable insights? Brand awareness and perception surveys yield powerful results and tangible ROI. How familiar are customers with the products or services you provide?... Are your primary value props being effectively communicated to your target audience? Where should you be focusing efforts to expand your market share? If you aren’t confidently answering these questions, now is the time to take action. Customer feedback research doesn’t have to be complicated to make a difference within your organization. It just has to be done right. Interested in learning more about the process and benefits of brand awareness and perception research? Give is a shout! . . . #marketresearch #consumerinsights #customerfeedback #brand #branding #brandambassador #brandingquotes #brandidentity #branddesign #brandingdesign #brandinginspiration #brandingtips #brandingagency #brandingidentity #branding101 #brandstrategy #brandenthusiast #branddesigner #branddevelopment #brands #marketingstrategy #marketingtips #marketingideas #marketing101 #marketingplan #marketinglife #marketingtools #marketingadvice

Are you a small business owner seeking to create lasting change in our communities? Hear first hand how other small business owners have realized their dreams of creating change in their communities - while supporting their employees to do the same. Leadership Tomorrow OC cohort of 2021 is hosting a free, one-hour webinar just for you! Sustainable Giving For Small Business Owners... 5/14/21 8 am to 9 am PT Zoom webinar Register at https://lnkd.in/gn7rnRJ Panelists include: Andy O’Brien, Managing Director of Tax & Financial Group Tara Bokosky, Financial Advisor of Tax & Financial Group Elizabeth Andrade, CEO of Family Assistance Ministries (FAM) Tim Strauch, CEO of OneOC Elyas Balta, CEO and Founder of Euroline Steel Windows and Doors Cindy Goss, President of Propel Business Solutions, Inc. Kathy Dawson, CSP Dawson, CEO of Dawson & Dawson, Inc. Brian Andersen, Founder and CEO of Telecomprehensive Solutions 2021 Leadership Tomorrow Cohort: Tom Neal, Lisa Srader, Jenny Dinnen, Amar Flora, Imelda Buncab, KellyAnn Romanych (she, her), Zachary Stangle, MBA, Allen Shinbashi, Brian Dozer, D.Mgt., Lili' Cyntia Melero, Lisa Haney, Omid Yousofi, Joe Cartwright, Kyle Houlton, CFRE, Mike Wolfgang, Vivian Atkinson, Patti Gasparian

What makes you stand out in the minds of consumers? For many brands, their answer is based on presumptions or past research. Or they reference what THEY think makes them stand out, without knowing if their customers feel the same. In either case, now is the time to connect with customers and find out.... By clarifying what customers think, feel, and say about your brand, you’ll have the data-driven insights needed to build upon your ideal differentiators, and you may uncover new areas of differentiation you hadn’t yet considered. It all starts with reaching out and listening to your customers. We’ve spent over 35 years refining our approach to feedback strategy, analysis, and results application. Together we can take your brand to the next level! . . . #brand #brandambassador #branding #brandidentity #branddesign #brandinginspiration #brandingtips #brandingagency #brandingidentity #branding101 #brandstrategy #brandenthusiast #branddesigner #branddevelopment #brands #marketing #marketingstrategy #marketingtips #marketingagency #marketingconsultant #marketingideas #marketing101 #marketingplan #marketingmonday #marketingadvice #marketingmanagement

Identify what you need by establishing what you have. Before jumping into any research project, take the time to organize and analyze your existing customer insights. By establishing what is already known, it’s easier to pinpoint which topics and categories will benefit most from additional research. Furthermore, identifying and filling data gaps will reveal additional layers of insight and connect dots that otherwise would have remained isolated fragments.... We’ve spent the past 35 years empowering brands to get the most of what they already have and using those details to craft strategies that are cost effective and time efficient. Where are the gaps in your customer data inventory? . . . #businessgoals #businessgoal #businessstrategy #businessstrategies #brandgoals #brandstrategy #branddevelopment #brandgrowth #marketing #marketingstrategy #marketingtips #salesstrategy #salesgrowth #salestips #businessowner #businesswoman #familybusiness #familyowned #smallbusinessowner #femaleentreprenuer #femaleentrepreneurlife #womenledbusiness #orangecounty

We love seeing how brands are pivoting and innovating to stay relevant as markets and consumers evolve. A great example is Keep Your City Smiling. After COVID halted in-person events, the team at Snapbar - an events company - decided to leverage their resources and multi-talented team in support of small businesses within the cities they serve. By offering "gift boxes filled with high-quality products, sourced from small businesses," this brand reinvented their purpose and pr...ocess to address the challenges of both businesses and consumers. As it says on their website, "There's a better way to gift. Why give another gift card? Gift intentionally and support small businesses." For more info, visit: www.keepyourcitysmiling.com

In 2021, the way forward starts by clarifying where you stand today. From there, building a cohesive brand development strategy centered upon actionable data-driven insights will provide the clarity and confidence needed to thrive. Our multi-phase approach builds a solid foundation and offers insights for today while preparing for success tomorrow.... . . . #newyear #newyearnewgoals #branddevelopment #brandstrategy #branding #brandgoals #businesstips #businessstrategy #businessgoals #businessowner #marketing #marketingstrategy #marketingtips #marketinggoals #salesstrategy #salestips #salesgoals #womeninbusiness #womeninbiz #womenleaders #womenledbusiness #femaleentrepreneurs #smallbusinessowner #familybusiness #familyownedbusiness #orangecounty See more

For the first time ever, @girlscouts have collaborated with a national delivery service. This season, our girls will continue to exemplify what the cookie program taught them - how to think like entrepreneurs, use innovative sales tactics and pivot to new ways of doing business when things don’t go according to plan. Judith Batty, interim CEO of the Girl Scouts... The Girl Scouts said that @grubhub had agreed to waive all of the fees that it and competitors like Uber Eats and DoorDash typically charge to restaurants. (Source, photo and quote: @nytimes ) . . . #girlscouts #girlscoutcookieseason #girlscoutcookie #grubhub #collaborationovercompetition #partnerships #brandambassador #branddevelopment #brandstrategy #marketingstrategy #innovate #innovations #pivot #entrepreneur #femaleentrepreneur #femaleentrepreneurs #femaleentrepreneurship #womeninbusiness #girlsinbusiness #girlboss #girlbosslife #familybusiness #familyownedandoperated #familyownedbusiness #orangecounty

Day 4 of our week highlighting our favorite charities, today we have: Ronald McDonald House Orange County Since opening in 1989, the OC Ronald McDonald House has provided comfort, care, and support to children and families in Southern California.... Their hope is to create a community where children and their families can embrace life and healing with a sense of hope, enthusiasm, courage, and joy by keeping families close to each other and the care they need. To learn more, follow: @ronaldhouseoc . . . #ronaldmcdonaldhouse #ronaldmcdonaldhousecharities #family #familytime #familyfirst #familyiseverything #familysupport #community #communitylove #communitysupport #housing #cancer #cancersucks #cancerawareness #cancersurvivor #childhoodcancer #cancertreatment #cancersupport #children #together #togetherwearestronger #togetherwecan #charity #charitywork #charities #nonprofit #nonprofitorganization #nonprofitsofinstagram #orangecounty

Brilliant Basics: Brand Perception Research We often remind our clients that powerful, actionable insights don’t have to be complicated; they just have to be done right.... In an @incmagazine interview, the co-founder and CEO of @wholefoods emphasizes the value and importance of Brand Perception research. Knowing what your customers think, feel, and say about your brand is a vital first step for any brand development initiative. When is the last time you gathered your own Brand Perception insights? We’re ready to get started when you are. . . . #brandperception #branddevelopment #branding #brandingquotes #brandstrategy #brandambassador #brandidentity #brandgoals #brandingtip #brandingtips #marketing #marketingstrategy #marketingtips #businessgoals #businessstrategy #businesstips #businessowner #businesswoman #womeninbusiness #womeninbiz #familybusiness #familyowned #familyownedandoperated #familyownedbusiness #femaleentrepreneur #femaleentrepreneurs #femaleentrepreneurship #femaleentrepreneurlife #smallbusinessowner #smallbusinesstips

Continuing our week of favorite nonprofits, today we feature: Girl Scouts of OC The preeminent organization dedicated to helping all girls develop the confidence, determination, and skills needed to thrive in today’s world.... A nationwide org of 2.5 million people offering every girl a chance to practice a lifetime of leadership, adventure, and success. To learn more, follow: @girlscoutsoc . . . #nonprofit #nonprofitorganization #nonprofitsofinstagram #nonprofitlife #girlscouts #girlscoutsofamerica #girlscoutsrock #girlscout #girlpower #leadership #adventure #success #volunteer #volunteering #entrepreneur #stemeducation #stemforkids #stemgirls #leadlikeagirlscout #innovator #risktaker #gogetter #leader #orangecounty

This week we’re highlighting some of our favorite charities. Today’s feature: Second Harvest Food Bank Orange County Second Harvest Food Bank works to end hunger with the help of its Partner Network, donors, volunteers, and other dedicated supporters. Last year, this food bank distributed more than 42 million pounds of food to its Partner Network who then provided food to those in need at more than 350 locations throughout Orange County.... To learn more, follow: @secondharvestfoodbankoc . . . #charity #charitywork #philanthropy #nonprofit #nonprofitorganization #nonprofitsofinstagram #giving #givingback #givingbacktothecommunity #foodbank #foodbanks #fooddonation #donate #donatetoday #donatefood #feedingkids #feedingfamilies #community #togetherwearestronger #orangecounty