LRW

Your customers have changed. Build a segmentation that accounts for all of their new attitudes and behaviors... and can help you target them effectively. This ebook will show you how: https://bit.ly/3chBeHT

Why do long-term brand tracking relationships fail? EVP Nancy Jagou delves into what can go wrong in a brand tracking relationship-- and how to make it right. https://bit.ly/2Ql8KEQ

Congratulations to this month’s Report of the Quarter winners: Mollie Rogers, Shanna Washington, Holly Caruso, and Roy Cheng. You did amazing work! #lrwlife #reportofthequarter

The world has changed. Does your segmentation have to change, too? Chief Research Officer Hilary DeCamp shares what to consider when you’re reconsidering your segmentation: https://bit.ly/3bF2Bvq

This International Women’s Day, Women in Research spoke to Kim Lundgren, EVP of Greenberg, a Material Company, and others about how workplaces can support women in business. Here’s what they said: https://bit.ly/3sXsgFt

Material is thrilled to be hosting Pulitzer Prize-winning playwright Michael R. Jackson next week as part of our ongoing Amplify Voices speaker series, hosted in coordination with our Black Voices group. This meeting will be interactive, so Material employees... come with your questions ready!

As Valentine's Day approaches, we're thinking about one hot-button issue that can break up even the happiest of relationships: a brand tracker. https://bit.ly/3rBzvlM #brandtracking #MRX

What really makes an NFL super fan? Our sports experts looked at the NFL's declining viewership and declining sports viewership in general and what networks can do to bring fans back into the fold: https://bit.ly/36Uaw53

We're thrilled that former LRWer Kristin Luck is running for President of ESOMAR. You can read more about her candidacy and watch her share her vision for the future here: https://bit.ly/39LjljE

As consumers get caught in a revolving door of COVID restrictions tightening and loosening, their behaviors are likely to shift -- and often. Learn what's guiding their decisions by downloading this ebook: https://bit.ly/3r0a8tB

Today and every day, we recognize and appreciate the work Martin Luther King and other Black activists, leaders, and volunteers have done to build a more just and equitable world.

What will the rest of 2021 look like? Learn how consumer psychology can help brands build a better future for consumers in our new e-book: https://bit.ly/3nJNO5r

How has 2020 shaped the way we think? The answer to this question will help you shape a marketing strategy that really resonates with consumers. The latest from Research Director Lauren Murphy and our Pragmatic Brain Science team: https://bit.ly/39vAxIw #consumerpsychology #marketingstrategy #businessinsights

As we face another year of uncertainty, it's time to ask: do you still understand who your best target segments are? From Chief Research Officer Hilary DeCamp: https://bit.ly/35v51sQ #MRX #customerstrategy

One reason brands are taking a stand now is that corporate political advocacy allows brands to achieve greater relevance. Is it beneficial? Collette Eccleston, SVP of Pragmatic Brain Science, on what brands should consider when taking a stand: https://bit.ly/3pWnMNC

Are you enjoying Halloween treats or other fall foods today? Here's why those old favorites still hold their appeal, no matter how often you've had them: https://hubs.ly/H0y_7PY0 #comfortfood #consumerpsychology

Recent insights from Kirsten Recknagel at MotiveQuest, a Material Company, shows consumers are evaluating companies’ authenticity by how they treat their employees. Learn more about this and other current attitudes by downloading our e-book: https://hubs.ly/H0y_bPD0 #marketing #brand #MRX

Is anyone in your household dressing as Baby Yoda this Halloween? Why people can't get enough of Baby Yoda: https://hubs.ly/H0yY4Gb0 #babyyoda #themandalorian #starwars

Innovation is necessary and important, but too much innovation at once can easily overwhelm your customers. Learn how Amazon's striking the balance with Amazon Fresh: https://hubs.ly/H0yYw1x0 #CX #amazon #amazonfresh

In case you missed it, here’s a tip from Material’s Adweek webinar about how to build customer empathy: listen to real conversations, not social media activity. For more, download our 2021 Marketing Toolkit here: https://hubs.ly/H0yS-0m0 #redefiningempathy #marketing #advertising

If you manage a portfolio of products or are a master brand with sub-brands, you need to build a brand strategy that strikes a balance between differentiation and collaboration. Here's how: https://hubs.ly/H0yN3Fl0

How much of your foundational research is still relevant? How should you plan your strategy for 2021? Check out our COVID-19 Resource Library for answers to your most pressing coronavirus #MRX questions: https://hubs.ly/H0yG0520

While COVID-19 has created a window of opportunity to direct-to-consumer TV Streaming Services, questions remain about its sustainability. Insights from media expert Peggy Einnehmer: https://hubs.ly/H0yqSbH0

After over half a year living with COVID-19, crisis response messaging has hit a plateau consumers want to hear something new from brands. Here’s your guide to reaching consumers NOW: https://hubs.ly/H0ygd5p0 #redefiningempathy #marketing #advertising

Everyone's picked up some new habits in 2020. Will they last? Here's a framework for evaluating the staying power of a new habit: https://hubs.ly/H0yg4fV0 #marketing #business

With this long-awaited season of The Bachelorette, we're bringing back this post about why The Bachelor franchise has had 18 years of unmitigated success: https://hubs.ly/H0yqrnf0 #TheBachelorette

Keep the "person" in personalization. Michelle Hinojosa from our Digital Analytics team shares how to build a digital ad strategy that speaks to your consumers' unique needs: https://hubs.ly/H0yqd3F0

You asked, we listened. Here’s your 2021 Marketing Toolkit to guide you through the uncertain year to come: https://hubs.ly/H0ydYcj0 #redefiningempathy #marketing #advertising